LQR House (LQR) Competitors

LQR House (NASDAQ:LQR) and Better Choice (NASDAQ:BTTR) are both small-cap business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, risk, community ranking, valuation, dividends, institutional ownership, profitability, analyst recommendations and media sentiment.

Which has higher valuation & earnings, LQR or BTTR?

LQR House has higher earnings, but lower revenue than Better Choice.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
LQR House	$1.12M	7.78	-$15.75M	N/A	N/A
Better Choice	$38.59M	0.09	-$22.77M	-$20.73	-0.09

Do institutionals and insiders believe in LQR or BTTR?

12.6% of Better Choice shares are held by institutional investors. 1.0% of LQR House shares are held by insiders. Comparatively, 13.6% of Better Choice shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Do analysts recommend LQR or BTTR?

Better Choice has a consensus target price of $10.00, suggesting a potential upside of 452.49%. Given Better Choice's stronger consensus rating and higher possible upside, analysts plainly believe Better Choice is more favorable than LQR House.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
LQR House	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Better Choice	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is LQR or BTTR more profitable?

Better Choice has a net margin of -39.83% compared to LQR House's net margin of -630.38%. LQR House's return on equity of -119.93% beat Better Choice's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
LQR House	-630.38%	-119.93%	-114.73%
Better Choice	-39.83%	-206.10%	-60.54%

Does the media refer more to LQR or BTTR?

In the previous week, Better Choice had 2 more articles in the media than LQR House. MarketBeat recorded 3 mentions for Better Choice and 1 mentions for LQR House. Better Choice's average media sentiment score of 0.85 beat LQR House's score of 0.49 indicating that Better Choice is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
LQR House	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Better Choice	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community favor LQR or BTTR?

Better Choice received 4 more outperform votes than LQR House when rated by MarketBeat users. However, 100.00% of users gave LQR House an outperform vote while only 38.46% of users gave Better Choice an outperform vote.

Company	Underperform	Outperform
LQR House	Outperform Votes 1 100.00%	Underperform Votes No Votes
Better Choice	Outperform Votes 5 38.46%	Underperform Votes 8 61.54%

Which has more volatility & risk, LQR or BTTR?

LQR House has a beta of 4.09, suggesting that its share price is 309% more volatile than the S&P 500. Comparatively, Better Choice has a beta of 0.68, suggesting that its share price is 32% less volatile than the S&P 500.

Summary

Better Choice beats LQR House on 11 of the 16 factors compared between the two stocks.