Innovative Eyewear engages in the design, manufacturing and sale of prescription eyewear, sunglasses and daily contact lenses. The company’s flagship line delivers stylish, high-quality optical products at accessible price points, leveraging an integrated model that combines direct-to-consumer e-commerce, branded retail boutiques and wholesale partnerships with independent optometrists.
Founded in 2014 and headquartered in Portland, Oregon, Innovative Eyewear introduced its initial sunglasses collection through a digital “try-before-you‐buy” platform, quickly building a national following. Over the years the company expanded its in-store footprint across key U.S. markets and enhanced its optical lab capabilities with proprietary digital surfacing technology to fulfill same-day prescriptions at select locations.
Today, Innovative Eyewear serves customers throughout North America via its own website and over a dozen branded retail showrooms, while pursuing selective international growth in Europe and Asia through e-commerce and distribution alliances. The firm’s omnichannel strategy emphasizes convenience, enabling consumers to purchase eyewear online, in person or via eye care professionals, supported by virtual try-on tools and telehealth consultations.
Led by a management team with deep expertise in retail, optometry and consumer technology, Innovative Eyewear maintains a board of directors composed of seasoned executives from the optical and healthcare sectors. The company continues to invest in product innovation, digital marketing and supply chain efficiency to capture market share in the fast-growing eyewear industry.
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