LUNA vs. PSQH, NOTE, QMMM, BAER, MHH, RSSS, DLHC, INUV, HGBL, and CIGL
Should you be buying Luna Innovations stock or one of its competitors? The main competitors of Luna Innovations include PSQ (PSQH), FiscalNote (NOTE), QMMM (QMMM), Bridger Aerospace Group (BAER), Mastech Digital (MHH), Research Solutions (RSSS), DLH (DLHC), Inuvo (INUV), Heritage Global (HGBL), and Concorde International Group (CIGL). These companies are all part of the "business services" industry.
Luna Innovations vs. Its Competitors
Luna Innovations (NASDAQ:LUNA) and PSQ (NYSE:PSQH) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, risk, valuation, analyst recommendations, dividends, earnings and profitability.
Luna Innovations has higher revenue and earnings than PSQ.
Luna Innovations has a net margin of 0.00% compared to PSQ's net margin of -187.14%. Luna Innovations' return on equity of 0.00% beat PSQ's return on equity.
87.5% of Luna Innovations shares are held by institutional investors. Comparatively, 17.3% of PSQ shares are held by institutional investors. 7.6% of Luna Innovations shares are held by company insiders. Comparatively, 32.1% of PSQ shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
PSQ has a consensus price target of $6.00, indicating a potential upside of 149.38%. Given PSQ's stronger consensus rating and higher probable upside, analysts clearly believe PSQ is more favorable than Luna Innovations.
Luna Innovations has a beta of 1.96, indicating that its share price is 96% more volatile than the S&P 500. Comparatively, PSQ has a beta of -0.02, indicating that its share price is 102% less volatile than the S&P 500.
In the previous week, Luna Innovations had 4 more articles in the media than PSQ. MarketBeat recorded 6 mentions for Luna Innovations and 2 mentions for PSQ. Luna Innovations' average media sentiment score of 0.32 beat PSQ's score of 0.31 indicating that Luna Innovations is being referred to more favorably in the media.
Summary
Luna Innovations beats PSQ on 9 of the 14 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding LUNA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Luna Innovations Competitors List
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This page (NASDAQ:LUNA) was last updated on 7/16/2025 by MarketBeat.com Staff
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