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LegalZoom.com (LZ) Competitors

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$9.01 +0.01 (+0.11%)
Closing price 07/8/2025 04:00 PM Eastern
Extended Trading
$9.04 +0.03 (+0.33%)
As of 07/8/2025 04:52 PM Eastern
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LZ vs. MARA, SEZL, AMTM, ETSY, WSC, LIF, QBTS, STNE, FTDR, and HRI

Should you be buying LegalZoom.com stock or one of its competitors? The main competitors of LegalZoom.com include Marathon Digital (MARA), Sezzle (SEZL), Amentum (AMTM), Etsy (ETSY), WillScot (WSC), Life360 (LIF), D-Wave Quantum (QBTS), StoneCo (STNE), Frontdoor (FTDR), and Herc (HRI). These companies are all part of the "business services" industry.

LegalZoom.com vs. Its Competitors

Marathon Digital (NASDAQ:MARA) and LegalZoom.com (NASDAQ:LZ) are both business services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, risk, earnings, profitability, media sentiment, valuation and analyst recommendations.

In the previous week, Marathon Digital had 11 more articles in the media than LegalZoom.com. MarketBeat recorded 11 mentions for Marathon Digital and 0 mentions for LegalZoom.com. Marathon Digital's average media sentiment score of 0.72 beat LegalZoom.com's score of 0.00 indicating that Marathon Digital is being referred to more favorably in the media.

Company Overall Sentiment
Marathon Digital Positive
LegalZoom.com Neutral

44.5% of Marathon Digital shares are owned by institutional investors. Comparatively, 82.0% of LegalZoom.com shares are owned by institutional investors. 0.8% of Marathon Digital shares are owned by insiders. Comparatively, 5.9% of LegalZoom.com shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Marathon Digital currently has a consensus price target of $20.94, indicating a potential upside of 19.55%. LegalZoom.com has a consensus price target of $8.64, indicating a potential downside of 4.07%. Given Marathon Digital's stronger consensus rating and higher possible upside, research analysts clearly believe Marathon Digital is more favorable than LegalZoom.com.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Marathon Digital
1 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.40
LegalZoom.com
2 Sell rating(s)
5 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.00

LegalZoom.com has a net margin of 4.39% compared to Marathon Digital's net margin of -46.68%. LegalZoom.com's return on equity of 28.00% beat Marathon Digital's return on equity.

Company Net Margins Return on Equity Return on Assets
Marathon Digital-46.68% 6.33% 4.24%
LegalZoom.com 4.39%28.00%6.96%

Marathon Digital has higher earnings, but lower revenue than LegalZoom.com. Marathon Digital is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Marathon Digital$656.38M9.39$541.25M-$1.45-12.08
LegalZoom.com$681.88M2.39$29.96M$0.1753.00

Marathon Digital has a beta of 6.53, meaning that its stock price is 553% more volatile than the S&P 500. Comparatively, LegalZoom.com has a beta of 1.23, meaning that its stock price is 23% more volatile than the S&P 500.

Summary

Marathon Digital and LegalZoom.com tied by winning 8 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding LZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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LZ vs. The Competition

MetricLegalZoom.comIndustrial Services IndustryIndustrials SectorNASDAQ Exchange
Market Cap$1.63B$16.78B$7.50B$8.95B
Dividend YieldN/A2.30%4.54%4.06%
P/E Ratio53.0021.1124.7720.10
Price / Sales2.394.65114.21120.29
Price / Cash20.2913.1527.3157.86
Price / Book16.693.974.355.56
Net Income$29.96M$608.64M$790.28M$248.40M
7 Day Performance-0.22%0.42%1.49%4.67%
1 Month Performance-3.64%2.23%4.56%6.64%
1 Year Performance14.78%6.77%31.90%21.31%

LegalZoom.com Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
LZ
LegalZoom.com
0.4165 of 5 stars
$9.01
+0.1%
$8.64
-4.1%
+13.0%$1.63B$681.88M53.001,220
MARA
Marathon Digital
1.943 of 5 stars
$16.75
-5.2%
$20.94
+25.0%
-10.2%$6.22B$656.38M-11.559Gap Up
SEZL
Sezzle
2.5077 of 5 stars
$181.50
-0.4%
$108.28
-40.3%
+1,003.9%$6.06B$271.13M61.32540
AMTM
Amentum
1.9611 of 5 stars
$24.23
+0.1%
$25.22
+4.1%
N/A$5.89B$8.39B0.0053,000
ETSY
Etsy
3.7214 of 5 stars
$53.67
-1.3%
$49.91
-7.0%
-3.4%$5.67B$2.81B38.342,400News Coverage
WSC
WillScot
4.3983 of 5 stars
$28.25
-2.2%
$40.63
+43.8%
-21.2%$5.27B$2.40B313.924,500Positive News
LIF
Life360
1.6687 of 5 stars
$64.46
-1.7%
$59.50
-7.7%
+96.0%$5.02B$371.48M716.22600
QBTS
D-Wave Quantum
1.6406 of 5 stars
$16.77
-0.1%
$14.38
-14.3%
+1,192.7%$4.91B$8.83M-27.953
STNE
StoneCo
2.9268 of 5 stars
$16.01
-1.1%
$14.57
-9.0%
+25.2%$4.63B$2.46B-20.5316,793
FTDR
Frontdoor
3.1509 of 5 stars
$58.75
-2.0%
$54.00
-8.1%
+71.8%$4.41B$1.84B19.012,120Positive News
HRI
Herc
3.2849 of 5 stars
$137.45
-5.0%
$139.20
+1.3%
+12.6%$4.12B$3.57B30.617,600Positive News

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This page (NASDAQ:LZ) was last updated on 7/9/2025 by MarketBeat.com Staff
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