Marriott International (MAR) Competitors $255.35 -8.48 (-3.21%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$255.53 +0.18 (+0.07%) As of 08/1/2025 07:37 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock MAR vs. BKNG, CROX, CZR, BYD, CHH, H, HLT, MGM, RCL, and VACShould you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Booking (BKNG), Crocs (CROX), Caesars Entertainment (CZR), Boyd Gaming (BYD), Choice Hotels International (CHH), Hyatt Hotels (H), Hilton Worldwide (HLT), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), and Marriott Vacations Worldwide (VAC). Marriott International vs. Its Competitors Booking Crocs Caesars Entertainment Boyd Gaming Choice Hotels International Hyatt Hotels Hilton Worldwide MGM Resorts International Royal Caribbean Cruises Marriott Vacations Worldwide Marriott International (NASDAQ:MAR) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings. Which has more volatility and risk, MAR or BKNG? Marriott International has a beta of 1.44, meaning that its stock price is 44% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.41, meaning that its stock price is 41% more volatile than the S&P 500. Which has stronger valuation and earnings, MAR or BKNG? Booking has lower revenue, but higher earnings than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioMarriott International$25.10B2.79$2.38B$8.7829.08Booking$25.03B6.98$5.88B$143.7937.46 Do insiders & institutionals believe in MAR or BKNG? 70.7% of Marriott International shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 10.7% of Marriott International shares are owned by company insiders. Comparatively, 0.2% of Booking shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth. Does the media prefer MAR or BKNG? In the previous week, Booking had 106 more articles in the media than Marriott International. MarketBeat recorded 130 mentions for Booking and 24 mentions for Marriott International. Marriott International's average media sentiment score of 1.12 beat Booking's score of 0.91 indicating that Marriott International is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Marriott International 19 Very Positive mention(s) 3 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Booking 53 Very Positive mention(s) 16 Positive mention(s) 18 Neutral mention(s) 2 Negative mention(s) 1 Very Negative mention(s) Positive Do analysts rate MAR or BKNG? Marriott International currently has a consensus target price of $280.11, suggesting a potential upside of 9.69%. Booking has a consensus target price of $5,781.04, suggesting a potential upside of 7.33%. Given Marriott International's higher possible upside, analysts plainly believe Marriott International is more favorable than Booking.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Marriott International 0 Sell rating(s) 12 Hold rating(s) 7 Buy rating(s) 2 Strong Buy rating(s) 2.52Booking 0 Sell rating(s) 11 Hold rating(s) 18 Buy rating(s) 3 Strong Buy rating(s) 2.75 Is MAR or BKNG a better dividend stock? Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 1.0%. Booking pays an annual dividend of $38.40 per share and has a dividend yield of 0.7%. Marriott International pays out 30.5% of its earnings in the form of a dividend. Booking pays out 26.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 3 consecutive years and Booking has increased its dividend for 1 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Is MAR or BKNG more profitable? Booking has a net margin of 19.23% compared to Marriott International's net margin of 9.75%. Marriott International's return on equity of -100.64% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Marriott International9.75% -100.64% 10.25% Booking 19.23%-134.19%24.16% SummaryBooking beats Marriott International on 12 of the 20 factors compared between the two stocks. Get Marriott International News Delivered to You Automatically Sign up to receive the latest news and ratings for MAR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart MAR vs. The Competition Export to ExcelMetricMarriott InternationalHOTELS & MOTELS IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$72.26B$14.05B$8.08B$9.54BDividend Yield1.02%2.46%3.25%4.09%P/E Ratio29.0818.4219.0723.83Price / Sales2.794.014.2566.02Price / Cash23.2626.3916.2557.96Price / Book-23.714.974.785.54Net Income$2.38B$462.47M$219.41M$259.28M7 Day Performance-8.51%-3.96%-4.74%-4.68%1 Month Performance-7.99%-2.46%38.34%4.36%1 Year Performance19.51%8.57%19.75%17.88% Marriott International Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)MARMarriott International4.4544 of 5 stars$255.35-3.2%$280.11+9.7%+16.7%$72.26B$25.10B29.08418,000Positive NewsUpcoming EarningsBKNGBooking4.1986 of 5 stars$5,682.50+0.9%$5,454.26-4.0%+47.0%$184.58B$23.74B35.2924,300Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionCROXCrocs3.9761 of 5 stars$105.63-1.1%$135.07+27.9%-25.7%$5.92B$4.10B6.477,910Upcoming EarningsCZRCaesars Entertainment3.5683 of 5 stars$29.42-0.5%$43.13+46.6%-31.3%$6.14B$11.25B-27.1022,000Trending NewsEarnings ReportAnalyst ForecastOptions VolumeBYDBoyd Gaming4.53 of 5 stars$86.12+0.2%$86.62+0.6%+44.7%$7.01B$3.93B13.2416,129Trending NewsCHHChoice Hotels International3.7107 of 5 stars$132.58-2.0%$134.38+1.4%+0.0%$6.15B$1.58B20.231,700News CoverageUpcoming EarningsHHyatt Hotels3.9018 of 5 stars$147.86-0.6%$150.74+1.9%-2.4%$14.14B$6.65B19.23227,000News CoverageUpcoming EarningsHLTHilton Worldwide4.0991 of 5 stars$270.34-1.2%$258.56-4.4%+25.0%$63.56B$11.17B41.51181,000Positive NewsAnalyst ForecastMGMMGM Resorts International4.7447 of 5 stars$38.56+0.3%$48.00+24.5%-4.1%$10.48B$17.24B17.2063,000Trending NewsEarnings ReportAnalyst ForecastAnalyst RevisionRCLRoyal Caribbean Cruises4.8746 of 5 stars$352.08-0.2%$311.05-11.7%+112.1%$95.76B$16.48B29.29106,000Trending NewsEarnings ReportAnalyst ForecastInsider TradeAnalyst RevisionGap DownVACMarriott Vacations Worldwide4.4172 of 5 stars$82.76-1.7%$92.25+11.5%-5.6%$2.86B$4.97B14.1222,300Upcoming EarningsShort Interest ↑ Related Companies and Tools Related Companies BKNG Alternatives CROX Alternatives CZR Alternatives BYD Alternatives CHH Alternatives H Alternatives HLT Alternatives MGM Alternatives RCL Alternatives VAC Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:MAR) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredMan Who Called Nvidia at $1.10 Says Buy This Now...In 2004, one man called Nvidia before just about anyone knew it existed. 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