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Marriott International (MAR) Competitors

Marriott International logo
$246.48 +3.56 (+1.47%)
Closing price 03/25/2025 04:00 PM Eastern
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$246.54 +0.06 (+0.02%)
As of 03/25/2025 07:51 PM Eastern
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MAR vs. ABNB, RCL, CCL, H, CHH, VAC, MCS, HLT, LVS, and IHG

Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Airbnb (ABNB), Royal Caribbean Cruises (RCL), Carnival Co. & (CCL), Hyatt Hotels (H), Choice Hotels International (CHH), Marriott Vacations Worldwide (VAC), Marcus (MCS), Hilton Worldwide (HLT), Las Vegas Sands (LVS), and InterContinental Hotels Group (IHG). These companies are all part of the "consumer discretionary" sector.

Marriott International vs.

Airbnb (NASDAQ:ABNB) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their dividends, community ranking, risk, earnings, institutional ownership, media sentiment, profitability, valuation and analyst recommendations.

In the previous week, Airbnb had 16 more articles in the media than Marriott International. MarketBeat recorded 47 mentions for Airbnb and 31 mentions for Marriott International. Airbnb's average media sentiment score of 0.89 beat Marriott International's score of 0.70 indicating that Airbnb is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Airbnb
30 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
4 Negative mention(s)
1 Very Negative mention(s)
Positive
Marriott International
18 Very Positive mention(s)
1 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

80.8% of Airbnb shares are owned by institutional investors. Comparatively, 70.7% of Marriott International shares are owned by institutional investors. 27.8% of Airbnb shares are owned by insiders. Comparatively, 12.3% of Marriott International shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Airbnb currently has a consensus target price of $147.36, indicating a potential upside of 13.46%. Marriott International has a consensus target price of $286.05, indicating a potential upside of 16.05%. Given Marriott International's stronger consensus rating and higher possible upside, analysts plainly believe Marriott International is more favorable than Airbnb.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Airbnb
5 Sell rating(s)
18 Hold rating(s)
13 Buy rating(s)
2 Strong Buy rating(s)
2.32
Marriott International
0 Sell rating(s)
13 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.35

Airbnb has a net margin of 23.85% compared to Marriott International's net margin of 9.46%. Airbnb's return on equity of 32.29% beat Marriott International's return on equity.

Company Net Margins Return on Equity Return on Assets
Airbnb23.85% 32.29% 11.27%
Marriott International 9.46%-116.67%10.24%

Marriott International received 665 more outperform votes than Airbnb when rated by MarketBeat users. Likewise, 59.87% of users gave Marriott International an outperform vote while only 38.04% of users gave Airbnb an outperform vote.

CompanyUnderperformOutperform
AirbnbOutperform Votes
175
38.04%
Underperform Votes
285
61.96%
Marriott InternationalOutperform Votes
840
59.87%
Underperform Votes
563
40.13%

Airbnb has a beta of 1.1, meaning that its share price is 10% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500.

Airbnb has higher earnings, but lower revenue than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Airbnb, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Airbnb$11.10B7.38$2.65B$4.1331.45
Marriott International$25.10B2.71$2.38B$8.3229.63

Summary

Airbnb beats Marriott International on 12 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MAR vs. The Competition

MetricMarriott InternationalHotels & motels IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$67.95B$8.66B$7.79B$8.30B
Dividend Yield1.03%2.26%2.96%4.02%
P/E Ratio29.6317.8417.0319.25
Price / Sales2.711.5410.4694.10
Price / Cash25.3214.3816.4234.64
Price / Book-22.723.944.394.46
Net Income$2.38B$349.85M$261.14M$247.07M
7 Day Performance-0.46%-1.44%0.07%1.77%
1 Month Performance-12.65%-8.09%-4.84%-3.31%
1 Year Performance-2.26%-5.97%-1.16%5.26%

Marriott International Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MAR
Marriott International
4.4778 of 5 stars
$246.48
+1.5%
$286.05
+16.1%
-2.2%$67.95B$25.10B29.63377,000
ABNB
Airbnb
4.0845 of 5 stars
$127.80
+4.0%
$148.15
+15.9%
-22.7%$80.65B$11.10B30.976,810Analyst Forecast
RCL
Royal Caribbean Cruises
4.9773 of 5 stars
$220.77
+4.1%
$283.53
+28.4%
+65.1%$59.39B$16.49B20.6498,200Analyst Forecast
Positive News
CCL
Carnival Co. &
4.9707 of 5 stars
$20.94
+5.1%
$26.89
+28.4%
+24.1%$24.36B$25.02B15.05100,000Earnings Report
Analyst Forecast
H
Hyatt Hotels
4.8962 of 5 stars
$126.43
+3.4%
$162.24
+28.3%
-20.5%$12.15B$6.65B10.1650,000
CHH
Choice Hotels International
3.2502 of 5 stars
$132.24
+1.5%
$140.67
+6.4%
+6.1%$6.18B$1.58B21.221,836Analyst Upgrade
Positive News
Gap Up
VAC
Marriott Vacations Worldwide
4.9539 of 5 stars
$69.11
+3.9%
$102.75
+48.7%
-33.6%$2.41B$4.97B13.1622,000Analyst Revision
Gap Up
MCS
Marcus
4.6226 of 5 stars
$16.45
+1.7%
$24.00
+45.9%
+22.4%$522.27M$735.56M-48.387,500
HLT
Hilton Worldwide
4.3375 of 5 stars
$235.00
+2.5%
$250.61
+6.6%
+11.7%$56.49B$11.17B38.18159,000Positive News
LVS
Las Vegas Sands
4.5685 of 5 stars
$43.71
+1.2%
$59.42
+35.9%
-20.1%$31.30B$11.30B22.1935,700
IHG
InterContinental Hotels Group
1.8537 of 5 stars
$114.59
+0.9%
N/A+6.2%$18.07B$4.92B20.3113,462
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This page (NASDAQ:MAR) was last updated on 3/26/2025 by MarketBeat.com Staff
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