Marriott International (MAR) Competitors

Marriott International (NASDAQ:MAR) and Booking (NASDAQ:BKNG) are related large-cap companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, profitability, institutional ownership and earnings.

Which has better earnings and valuation, MAR or BKNG?

Booking has lower revenue, but higher earnings than Marriott International. Marriott International is trading at a lower price-to-earnings ratio than Booking, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Marriott International	$25.10B	3.06	$2.38B	$8.78	31.90
Booking	$23.74B	7.84	$5.88B	$160.74	35.60

Is MAR or BKNG more profitable?

Booking has a net margin of 22.58% compared to Marriott International's net margin of 9.75%. Marriott International's return on equity of -100.64% beat Booking's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Marriott International	9.75%	-100.64%	10.25%
Booking	22.58%	-143.67%	23.29%

Do analysts prefer MAR or BKNG?

Marriott International presently has a consensus price target of $275.90, indicating a potential downside of 1.49%. Booking has a consensus price target of $5,388.37, indicating a potential downside of 5.84%. Given Marriott International's higher probable upside, analysts plainly believe Marriott International is more favorable than Booking.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Marriott International	0 Sell rating(s)	13 Hold rating(s)	7 Buy rating(s)	2 Strong Buy rating(s)	2.50
Booking	0 Sell rating(s)	10 Hold rating(s)	19 Buy rating(s)	2 Strong Buy rating(s)	2.74

Do insiders and institutionals hold more shares of MAR or BKNG?

70.7% of Marriott International shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 10.7% of Marriott International shares are owned by insiders. Comparatively, 0.2% of Booking shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Which has more volatility & risk, MAR or BKNG?

Marriott International has a beta of 1.41, suggesting that its share price is 41% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.4, suggesting that its share price is 40% more volatile than the S&P 500.

Does the media refer more to MAR or BKNG?

In the previous week, Booking had 9 more articles in the media than Marriott International. MarketBeat recorded 41 mentions for Booking and 32 mentions for Marriott International. Booking's average media sentiment score of 1.40 beat Marriott International's score of 1.07 indicating that Booking is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Marriott International	22 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Booking	33 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is MAR or BKNG a better dividend stock?

Marriott International pays an annual dividend of $2.68 per share and has a dividend yield of 1.0%. Booking pays an annual dividend of $38.40 per share and has a dividend yield of 0.7%. Marriott International pays out 30.5% of its earnings in the form of a dividend. Booking pays out 23.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has raised its dividend for 3 consecutive years and Booking has raised its dividend for 1 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

Booking beats Marriott International on 12 of the 19 factors compared between the two stocks.