The Singing Machine Company, Inc. (NASDAQ: MICS) is a designer, manufacturer and distributor of consumer audio electronics specializing in karaoke entertainment products. The company develops a broad range of karaoke machines, microphones, mixers, portable speakers and related accessories that enable users to host at-home karaoke sessions or integrate karaoke functions into existing audio systems. Its product portfolio includes tabletop and freestanding karaoke consoles, wireless microphone systems, headphone units and karaoke content in CD+G, digital download and streaming formats.
In addition to hardware offerings, The Singing Machine Company licenses popular song content from major music publishers and record labels, providing users access to an extensive library of karaoke tracks. This licensed content is made available through physical media, online portals and companion mobile apps, allowing customers to purchase individual tracks or subscription-based access. The company also partners with third-party brands to co-develop themed karaoke machines and audio peripherals that appeal to various consumer segments.
Singing Machine products are sold primarily in North America through a network of mass-market retailers, specialty electronics stores and e-commerce platforms. The company’s distribution agreements span major chains, independent dealers and online marketplaces, while select product lines are exported to markets in Europe and Asia. This multi-channel approach supports seasonal promotional programs and year-round retail initiatives.
Established in the early 1980s and headquartered in New Jersey, The Singing Machine Company has built its reputation on combining consumer electronics expertise with music-licensing partnerships. Management draws on decades of experience in product design, supply-chain operations and brand collaborations to expand the company’s karaoke presence and explore adjacent market opportunities in home entertainment and mobile applications.
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