MarketWise (MKTW) Competitors

Scholastic (NASDAQ:SCHL) and MarketWise (NASDAQ:MKTW) are both small-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, earnings, dividends, media sentiment, profitability, risk, community ranking and valuation.

Does the MarketBeat Community prefer SCHL or MKTW?

Scholastic received 222 more outperform votes than MarketWise when rated by MarketBeat users. However, 65.00% of users gave MarketWise an outperform vote while only 61.23% of users gave Scholastic an outperform vote.

Company	Underperform	Outperform
Scholastic	Outperform Votes 248 61.23%	Underperform Votes 157 38.77%
MarketWise	Outperform Votes 26 65.00%	Underperform Votes 14 35.00%

Do analysts recommend SCHL or MKTW?

MarketWise has a consensus price target of $2.00, suggesting a potential upside of 232.12%. Given MarketWise's stronger consensus rating and higher probable upside, analysts plainly believe MarketWise is more favorable than Scholastic.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Scholastic	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
MarketWise	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do institutionals & insiders have more ownership in SCHL or MKTW?

82.6% of Scholastic shares are held by institutional investors. Comparatively, 23.0% of MarketWise shares are held by institutional investors. 17.6% of Scholastic shares are held by company insiders. Comparatively, 28.6% of MarketWise shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Which has better valuation and earnings, SCHL or MKTW?

Scholastic has higher revenue and earnings than MarketWise. Scholastic is trading at a lower price-to-earnings ratio than MarketWise, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Scholastic	$1.59B	0.35	$12.10M	-$0.18	-111.10
MarketWise	$423.38M	0.46	$1.78M	$0.12	5.02

Is SCHL or MKTW more profitable?

MarketWise has a net margin of 1.20% compared to Scholastic's net margin of -0.27%. Scholastic's return on equity of 1.91% beat MarketWise's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Scholastic	-0.27%	1.91%	1.02%
MarketWise	1.20%	-1.89%	1.50%

Is SCHL or MKTW a better dividend stock?

Scholastic pays an annual dividend of $0.80 per share and has a dividend yield of 4.0%. MarketWise pays an annual dividend of $0.04 per share and has a dividend yield of 6.6%. Scholastic pays out -444.4% of its earnings in the form of a dividend. MarketWise pays out 33.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the media prefer SCHL or MKTW?

In the previous week, MarketWise had 4 more articles in the media than Scholastic. MarketBeat recorded 7 mentions for MarketWise and 3 mentions for Scholastic. MarketWise's average media sentiment score of 0.71 beat Scholastic's score of 0.06 indicating that MarketWise is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Scholastic	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
MarketWise	1 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, SCHL or MKTW?

Scholastic has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500. Comparatively, MarketWise has a beta of 0.38, suggesting that its share price is 62% less volatile than the S&P 500.

Summary

MarketWise beats Scholastic on 12 of the 19 factors compared between the two stocks.