Mogo (MOGO) Competitors

Mogo (NASDAQ:MOGO) and First National (NASDAQ:FXNC) are both small-cap business services companies, but which is the superior business? We will contrast the two companies based on the strength of their profitability, dividends, community ranking, analyst recommendations, earnings, risk, valuation, institutional ownership and media sentiment.

Does the media refer more to MOGO or FXNC?

In the previous week, First National had 3 more articles in the media than Mogo. MarketBeat recorded 5 mentions for First National and 2 mentions for Mogo. Mogo's average media sentiment score of 0.85 beat First National's score of 0.84 indicating that Mogo is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mogo	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First National	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of MOGO or FXNC?

14.8% of Mogo shares are held by institutional investors. Comparatively, 33.9% of First National shares are held by institutional investors. 12.3% of Mogo shares are held by company insiders. Comparatively, 16.5% of First National shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Do analysts recommend MOGO or FXNC?

Mogo presently has a consensus target price of $6.00, suggesting a potential upside of 305.41%. First National has a consensus target price of $21.50, suggesting a potential downside of 6.11%. Given Mogo's higher probable upside, equities analysts clearly believe Mogo is more favorable than First National.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mogo	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
First National	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the MarketBeat Community prefer MOGO or FXNC?

Mogo received 94 more outperform votes than First National when rated by MarketBeat users. Likewise, 64.67% of users gave Mogo an outperform vote while only 50.00% of users gave First National an outperform vote.

Company	Underperform	Outperform
Mogo	Outperform Votes 97 64.67%	Underperform Votes 53 35.33%
First National	Outperform Votes 3 50.00%	Underperform Votes 3 50.00%

Is MOGO or FXNC more profitable?

First National has a net margin of 8.91% compared to Mogo's net margin of -22.05%. First National's return on equity of 6.52% beat Mogo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mogo	-22.05%	-15.34%	-6.49%
First National	8.91%	6.52%	0.54%

Which has better earnings & valuation, MOGO or FXNC?

First National has higher revenue and earnings than Mogo. Mogo is trading at a lower price-to-earnings ratio than First National, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mogo	$48.31M	0.75	-$13.25M	-$0.47	-3.15
First National	$69.50M	2.07	$9.62M	$1.12	20.45

Which has more volatility and risk, MOGO or FXNC?

Mogo has a beta of 2.81, suggesting that its share price is 181% more volatile than the S&P 500. Comparatively, First National has a beta of 0.49, suggesting that its share price is 51% less volatile than the S&P 500.

Summary

First National beats Mogo on 12 of the 17 factors compared between the two stocks.