Netflix (NFLX) Competitors $972.14 +18.15 (+1.90%) As of 01:17 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends NFLX vs. BKNG, EXPE, TRIP, FLWS, GRPN, PETS, PRTS, AMZN, IQ, and CNVSShould you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), 1-800-FLOWERS.COM (FLWS), Groupon (GRPN), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), iQIYI (IQ), and Cineverse (CNVS). Netflix vs. Booking Expedia Group Tripadvisor 1-800-FLOWERS.COM Groupon PetMed Express CarParts.com Amazon.com iQIYI Cineverse Netflix (NASDAQ:NFLX) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their risk, community ranking, dividends, institutional ownership, valuation, analyst recommendations, media sentiment, profitability and earnings. Which has stronger valuation and earnings, NFLX or BKNG? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNetflix$33.72B12.09$5.41B$17.6753.99Booking$21.37B7.16$4.29B$147.3731.34 Do analysts rate NFLX or BKNG? Netflix presently has a consensus price target of $993.82, suggesting a potential upside of 4.17%. Booking has a consensus price target of $4,997.64, suggesting a potential upside of 8.19%. Given Booking's higher possible upside, analysts clearly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Netflix 0 Sell rating(s) 9 Hold rating(s) 25 Buy rating(s) 1 Strong Buy rating(s) 2.77Booking 0 Sell rating(s) 10 Hold rating(s) 20 Buy rating(s) 2 Strong Buy rating(s) 2.75 Do insiders and institutionals have more ownership in NFLX or BKNG? 80.9% of Netflix shares are owned by institutional investors. Comparatively, 92.4% of Booking shares are owned by institutional investors. 1.8% of Netflix shares are owned by company insiders. Comparatively, 0.1% of Booking shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term. Does the media favor NFLX or BKNG? In the previous week, Netflix had 259 more articles in the media than Booking. MarketBeat recorded 312 mentions for Netflix and 53 mentions for Booking. Booking's average media sentiment score of 1.16 beat Netflix's score of 0.79 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Netflix 150 Very Positive mention(s) 47 Positive mention(s) 64 Neutral mention(s) 13 Negative mention(s) 3 Very Negative mention(s) Positive Booking 36 Very Positive mention(s) 2 Positive mention(s) 7 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has more volatility & risk, NFLX or BKNG? Netflix has a beta of 1.27, indicating that its stock price is 27% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500. Is NFLX or BKNG more profitable? Booking has a net margin of 21.85% compared to Netflix's net margin of 20.70%. Netflix's return on equity of 35.86% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Netflix20.70% 35.86% 15.65% Booking 21.85%-166.06%22.52% Does the MarketBeat Community favor NFLX or BKNG? Netflix received 1096 more outperform votes than Booking when rated by MarketBeat users. However, 71.82% of users gave Booking an outperform vote while only 64.97% of users gave Netflix an outperform vote. CompanyUnderperformOutperformNetflixOutperform Votes294164.97% Underperform Votes158635.03% BookingOutperform Votes184571.82% Underperform Votes72428.18% SummaryNetflix beats Booking on 10 of the 19 factors compared between the two stocks. Get Netflix News Delivered to You Automatically Sign up to receive the latest news and ratings for NFLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NFLX vs. The Competition Export to ExcelMetricNetflixVideo tape rental IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$407.79B$136.57B$8.71B$9.24BDividend YieldN/AN/A2.85%3.99%P/E Ratio53.9921.2514.8817.52Price / Sales12.094.546.5983.42Price / Cash18.609.9829.6036.96Price / Book20.057.356.034.72Net Income$5.41B$1.89B$274.20M$224.61M7 Day Performance13.25%6.23%0.79%1.41%1 Month Performance4.67%-3.64%2.72%4.13%1 Year Performance93.83%53.83%10.43%21.37% Netflix Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NFLXNetflix4.4863 of 5 stars$974.66+2.2%$996.94+2.3%+96.4%$416.59B$39.00B49.1513,000Earnings ReportAnalyst UpgradeAnalyst RevisionNews CoverageBKNGBooking4.5048 of 5 stars$4,926.80+1.3%$4,997.64+1.4%+31.8%$163.08B$21.37B33.4323,600Analyst RevisionNews CoveragePositive NewsEXPEExpedia Group4.5667 of 5 stars$187.28-0.7%$175.96-6.0%+19.2%$24.04B$12.84B24.1017,100TRIPTripadvisor3.3316 of 5 stars$16.03+2.4%$17.50+9.2%-25.5%$2.23B$1.79B69.702,845Options VolumeFLWS1-800-FLOWERS.COM1.2791 of 5 stars$8.14-0.2%$7.50-7.9%-24.0%$522.75M$1.80B-58.144,000Upcoming EarningsInsider TradeNews CoveragePositive NewsGRPNGroupon4.4722 of 5 stars$10.65-2.7%$17.00+59.6%-10.5%$423.55M$514.91M20.882,213Positive NewsGap UpPETSPetMed Express0.1507 of 5 stars$5.11+0.2%$3.50-31.5%-29.0%$105.57M$281.06M-85.17210News CoveragePRTSCarParts.com2.5156 of 5 stars$1.31-1.1%$1.60+22.6%-58.5%$74.91M$611.71M-2.421,695News CoverageAMZNAmazon.com4.8155 of 5 stars$225.94+2.4%$245.65+8.7%+51.8%$2.38T$574.79B48.381,525,000Analyst ForecastAnalyst RevisionPositive NewsIQiQIYI3.6322 of 5 stars$1.94+3.7%$2.91+50.0%-46.4%$1.86B$4.51B9.704,788High Trading VolumeCNVSCineverse2.9899 of 5 stars$3.54+2.9%$7.25+104.8%+143.4%$56.18M$49.13M-2.20134News Coverage Related Companies and Tools Related Companies Booking Competitors Expedia Group Competitors Tripadvisor Competitors 1-800-FLOWERS.COM Competitors Groupon Competitors PetMed Express Competitors CarParts.com Competitors Amazon.com Competitors iQIYI Competitors Cineverse Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:NFLX) was last updated on 1/23/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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