Netflix (NFLX) Competitors $1,003.15 -21.39 (-2.09%) Closing price 02/21/2025 04:00 PM EasternExtended Trading$1,002.01 -1.14 (-0.11%) As of 02/21/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends NFLX vs. BKNG, EXPE, TRIP, FLWS, GRPN, PETS, PRTS, AMZN, IQ, and CNVSShould you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Booking (BKNG), Expedia Group (EXPE), Tripadvisor (TRIP), 1-800-FLOWERS.COM (FLWS), Groupon (GRPN), PetMed Express (PETS), CarParts.com (PRTS), Amazon.com (AMZN), iQIYI (IQ), and Cineverse (CNVS). Netflix vs. Booking Expedia Group Tripadvisor 1-800-FLOWERS.COM Groupon PetMed Express CarParts.com Amazon.com iQIYI Cineverse Netflix (NASDAQ:NFLX) and Booking (NASDAQ:BKNG) are both large-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, community ranking, dividends, profitability, earnings, analyst recommendations, risk, institutional ownership and media sentiment. Does the media favor NFLX or BKNG? In the previous week, Netflix had 30 more articles in the media than Booking. MarketBeat recorded 130 mentions for Netflix and 100 mentions for Booking. Booking's average media sentiment score of 1.09 beat Netflix's score of 0.95 indicating that Booking is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Netflix 91 Very Positive mention(s) 12 Positive mention(s) 18 Neutral mention(s) 2 Negative mention(s) 7 Very Negative mention(s) Positive Booking 52 Very Positive mention(s) 15 Positive mention(s) 16 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Which has preferable earnings and valuation, NFLX or BKNG? Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNetflix$39.00B11.00$8.71B$19.8350.59Booking$23.74B6.96$4.29B$173.0428.83 Do insiders & institutionals have more ownership in NFLX or BKNG? 80.9% of Netflix shares are held by institutional investors. Comparatively, 92.4% of Booking shares are held by institutional investors. 1.8% of Netflix shares are held by insiders. Comparatively, 0.1% of Booking shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is NFLX or BKNG more profitable? Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.Company Net Margins Return on Equity Return on Assets Netflix22.34% 38.32% 17.09% Booking 24.78%-159.60%22.70% Which has more risk and volatility, NFLX or BKNG? Netflix has a beta of 1.27, indicating that its share price is 27% more volatile than the S&P 500. Comparatively, Booking has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500. Do analysts rate NFLX or BKNG? Netflix presently has a consensus target price of $1,021.70, indicating a potential upside of 1.85%. Booking has a consensus target price of $5,370.43, indicating a potential upside of 7.64%. Given Booking's stronger consensus rating and higher probable upside, analysts clearly believe Booking is more favorable than Netflix.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Netflix 0 Sell rating(s) 9 Hold rating(s) 25 Buy rating(s) 1 Strong Buy rating(s) 2.77Booking 0 Sell rating(s) 9 Hold rating(s) 20 Buy rating(s) 2 Strong Buy rating(s) 2.77 Does the MarketBeat Community favor NFLX or BKNG? Netflix received 1088 more outperform votes than Booking when rated by MarketBeat users. However, 71.82% of users gave Booking an outperform vote while only 64.92% of users gave Netflix an outperform vote. CompanyUnderperformOutperformNetflixOutperform Votes294364.92% Underperform Votes159035.08% BookingOutperform Votes185571.82% Underperform Votes72828.18% SummaryBooking beats Netflix on 10 of the 19 factors compared between the two stocks. Get Netflix News Delivered to You Automatically Sign up to receive the latest news and ratings for NFLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NFLX vs. The Competition Export to ExcelMetricNetflixVideo tape rental IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$438.25B$146.81B$8.49B$9.14BDividend YieldN/AN/A2.80%3.86%P/E Ratio50.5918.2814.6819.18Price / Sales11.004.316.9770.88Price / Cash18.0012.5730.8434.83Price / Book17.346.864.634.62Net Income$8.71B$2.99B$259.02M$246.06M7 Day Performance-5.24%-4.53%-2.90%-2.63%1 Month Performance5.15%14.79%-0.44%-2.15%1 Year Performance70.47%80.03%6.14%12.88% Netflix Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NFLXNetflix4.3502 of 5 stars$1,003.15-2.1%$1,021.70+1.8%+75.0%$438.25B$39.00B50.5914,000BKNGBooking4.0913 of 5 stars$5,044.40+0.7%$5,044.43+0.0%+33.4%$166.97B$21.37B34.2323,600Earnings ReportAnalyst UpgradeAnalyst RevisionNews CoveragePositive NewsGap UpEXPEExpedia Group4.8268 of 5 stars$202.38-0.4%$192.64-4.8%+46.2%$25.98B$13.69B22.3617,100Insider TradePositive NewsTRIPTripadvisor4.0193 of 5 stars$17.81+0.3%$17.50-1.7%-43.0%$2.48B$1.79B77.442,845Earnings ReportAnalyst ForecastNews CoverageFLWS1-800-FLOWERS.COM1.4586 of 5 stars$9.09+6.4%$7.50-17.5%-26.3%$578.12M$1.83B-82.644,000Analyst ForecastInsider TradePositive NewsGRPNGroupon4.145 of 5 stars$12.83+0.8%$17.00+32.5%-30.1%$510.25M$514.91M25.162,213PETSPetMed Express1.2306 of 5 stars$4.25-4.9%$3.50-17.6%-14.8%$87.81M$281.06M-70.83210PRTSCarParts.com3.5246 of 5 stars$1.10-0.9%$1.60+45.5%-63.0%$63.14M$675.73M-2.041,695AMZNAmazon.com4.8304 of 5 stars$228.68-0.7%$260.74+14.0%+28.5%$2.40T$637.96B41.351,525,000Insider TradeOptions VolumePositive NewsIQiQIYI4.4843 of 5 stars$2.54+0.8%$2.91+14.6%-37.7%$2.44B$4.51B12.704,788Earnings ReportAnalyst ForecastNews CoverageGap UpCNVSCineverse1.8014 of 5 stars$4.18-6.7%$7.25+73.4%+207.1%$66.35M$45.01M-2.60134High Trading Volume Related Companies and Tools Related Companies Booking Competitors Expedia Group Competitors Tripadvisor Competitors 1-800-FLOWERS.COM Competitors Groupon Competitors PetMed Express Competitors CarParts.com Competitors Amazon.com Competitors iQIYI Competitors Cineverse Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:NFLX) was last updated on 2/22/2025 by MarketBeat.com Staff From Our PartnersElon’s “New Gold”MIT scientists just developed a brand-new metal… A metal that’s shaping up to be, not only the biggest brea...True Market Insiders | SponsoredAmerica cannot power AIThere’s a fatal flaw at the heart of the AI revolution… With AI continuing to explode in popularity, tech c...Porter & Company | SponsoredCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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