Netflix (NFLX) Competitors

Booking (NASDAQ:BKNG) and Netflix (NASDAQ:NFLX) are both large-cap retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their earnings, institutional ownership, community ranking, dividends, valuation, analyst recommendations, profitability, media sentiment and risk.

Does the MarketBeat Community believe in BKNG or NFLX?

Netflix received 1090 more outperform votes than Booking when rated by MarketBeat users. However, 71.73% of users gave Booking an outperform vote while only 64.94% of users gave Netflix an outperform vote.

Company	Underperform	Outperform
Booking	Outperform Votes 1860 71.73%	Underperform Votes 733 28.27%
Netflix	Outperform Votes 2950 64.94%	Underperform Votes 1593 35.06%

Is BKNG or NFLX more profitable?

Booking has a net margin of 24.78% compared to Netflix's net margin of 22.34%. Netflix's return on equity of 38.32% beat Booking's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Booking	24.78%	-159.34%	22.77%
Netflix	22.34%	38.32%	17.09%

Do analysts rate BKNG or NFLX?

Booking presently has a consensus price target of $5,327.28, indicating a potential upside of 16.91%. Netflix has a consensus price target of $1,017.31, indicating a potential upside of 9.24%. Given Booking's higher possible upside, equities analysts plainly believe Booking is more favorable than Netflix.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Booking	0 Sell rating(s)	10 Hold rating(s)	20 Buy rating(s)	2 Strong Buy rating(s)	2.75
Netflix	0 Sell rating(s)	9 Hold rating(s)	27 Buy rating(s)	1 Strong Buy rating(s)	2.78

Do institutionals and insiders hold more shares of BKNG or NFLX?

92.4% of Booking shares are owned by institutional investors. Comparatively, 80.9% of Netflix shares are owned by institutional investors. 0.1% of Booking shares are owned by insiders. Comparatively, 1.8% of Netflix shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Does the media refer more to BKNG or NFLX?

In the previous week, Netflix had 36 more articles in the media than Booking. MarketBeat recorded 109 mentions for Netflix and 73 mentions for Booking. Booking's average media sentiment score of 0.99 beat Netflix's score of 0.86 indicating that Booking is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Booking	43 Very Positive mention(s)	7 Positive mention(s)	10 Neutral mention(s)	7 Negative mention(s)	0 Very Negative mention(s)	Positive
Netflix	59 Very Positive mention(s)	10 Positive mention(s)	28 Neutral mention(s)	3 Negative mention(s)	5 Very Negative mention(s)	Positive

Which has more risk and volatility, BKNG or NFLX?

Booking has a beta of 1.37, meaning that its share price is 37% more volatile than the S&P 500. Comparatively, Netflix has a beta of 1.55, meaning that its share price is 55% more volatile than the S&P 500.

Which has stronger earnings & valuation, BKNG or NFLX?

Netflix has higher revenue and earnings than Booking. Booking is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Booking	$23.74B	6.30	$5.88B	$173.04	26.33
Netflix	$39.00B	10.21	$8.71B	$19.83	46.96

Summary

Netflix beats Booking on 11 of the 19 factors compared between the two stocks.