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Netflix (NFLX) Competitors

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$1,295.23 +10.38 (+0.81%)
Closing price 07/3/2025 03:58 PM Eastern
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$1,294.41 -0.82 (-0.06%)
As of 07/3/2025 04:59 PM Eastern
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NFLX vs. AAPL, AMZN, CMCSA, GOOG, GOOGL, PARA, ROKU, TSLA, WBD, and DIS

Should you be buying Netflix stock or one of its competitors? The main competitors of Netflix include Apple (AAPL), Amazon.com (AMZN), Comcast (CMCSA), Alphabet (GOOG), Alphabet (GOOGL), Paramount Global (PARA), Roku (ROKU), Tesla (TSLA), Warner Bros. Discovery (WBD), and Walt Disney (DIS).

Netflix vs. Its Competitors

Netflix (NASDAQ:NFLX) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their media sentiment, valuation, earnings, profitability, dividends, risk, analyst recommendations and institutional ownership.

Netflix presently has a consensus target price of $1,182.58, indicating a potential downside of 8.70%. Apple has a consensus target price of $234.95, indicating a potential upside of 10.12%. Given Apple's higher probable upside, analysts plainly believe Apple is more favorable than Netflix.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Netflix
0 Sell rating(s)
10 Hold rating(s)
25 Buy rating(s)
2 Strong Buy rating(s)
2.78
Apple
2 Sell rating(s)
12 Hold rating(s)
17 Buy rating(s)
2 Strong Buy rating(s)
2.58

Apple has higher revenue and earnings than Netflix. Apple is trading at a lower price-to-earnings ratio than Netflix, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Netflix$39.00B14.13$8.71B$21.1661.21
Apple$391.04B8.15$93.74B$6.4233.23

In the previous week, Apple had 132 more articles in the media than Netflix. MarketBeat recorded 268 mentions for Apple and 136 mentions for Netflix. Netflix's average media sentiment score of 1.12 beat Apple's score of 0.85 indicating that Netflix is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Netflix
94 Very Positive mention(s)
17 Positive mention(s)
17 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive
Apple
149 Very Positive mention(s)
18 Positive mention(s)
67 Neutral mention(s)
20 Negative mention(s)
12 Very Negative mention(s)
Positive

Netflix has a beta of 1.59, meaning that its stock price is 59% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, meaning that its stock price is 20% more volatile than the S&P 500.

80.9% of Netflix shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 1.4% of Netflix shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Apple has a net margin of 24.30% compared to Netflix's net margin of 23.07%. Apple's return on equity of 167.24% beat Netflix's return on equity.

Company Net Margins Return on Equity Return on Assets
Netflix23.07% 39.61% 17.90%
Apple 24.30%167.24%31.35%

Summary

Netflix beats Apple on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NFLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NFLX vs. The Competition

MetricNetflixBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$552.04B$22.51B$8.32B$9.04B
Dividend YieldN/A5.08%3.17%4.01%
P/E Ratio61.219.8521.2520.24
Price / Sales14.131.493.32118.22
Price / Cash22.8033.2717.5058.10
Price / Book22.392.224.625.67
Net Income$8.71B-$19.04M$213.40M$249.21M
7 Day Performance-2.11%3.44%3.45%3.28%
1 Month Performance3.58%11.92%11.00%5.55%
1 Year Performance87.54%18.88%10.67%21.09%

Netflix Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NFLX
Netflix
4.43 of 5 stars
$1,295.24
+0.8%
$1,182.58
-8.7%
+89.8%$552.04B$39.00B61.2114,000Trending News
Analyst Forecast
Insider Trade
AAPL
Apple
4.859 of 5 stars
$211.21
+1.6%
$234.95
+11.2%
-3.7%$3.16T$391.04B32.94164,000Trending News
Analyst Upgrade
Options Volume
AMZN
Amazon.com
4.613 of 5 stars
$219.91
-0.3%
$246.23
+12.0%
+12.9%$2.33T$637.96B35.811,556,000Trending News
Analyst Forecast
Insider Trade
CMCSA
Comcast
4.9923 of 5 stars
$35.90
-0.3%
$41.80
+16.4%
-5.6%$134.02B$123.73B8.82182,000Positive News
Options Volume
GOOG
Alphabet
4.8628 of 5 stars
$179.63
+1.5%
$206.38
+14.9%
-3.8%$2.18T$350.02B20.02190,200Trending News
Insider Trade
GOOGL
Alphabet
4.2474 of 5 stars
$178.56
+1.5%
$199.95
+12.0%
-3.6%$2.17T$350.02B19.90183,323Trending News
Analyst Forecast
Insider Trade
PARA
Paramount Global
0.9335 of 5 stars
$12.89
-2.1%
$11.50
-10.7%
+12.6%$8.70B$29.21B-1.5718,600
ROKU
Roku
2.8233 of 5 stars
$86.71
+0.6%
$89.93
+3.7%
+41.5%$12.65B$4.11B-118.723,340Analyst Forecast
TSLA
Tesla
4.5157 of 5 stars
$314.63
+4.6%
$298.37
-5.2%
+27.3%$1.01T$97.69B172.84125,665Trending News
Analyst Forecast
Analyst Revision
WBD
Warner Bros. Discovery
2.3222 of 5 stars
$11.14
+1.8%
$12.33
+10.7%
+55.0%$27.31B$39.32B-2.5335,000Analyst Forecast
Options Volume
Analyst Revision
DIS
Walt Disney
4.5648 of 5 stars
$122.59
-0.7%
$125.83
+2.6%
+25.7%$220.41B$91.36B25.07233,000Trending News

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This page (NASDAQ:NFLX) was last updated on 7/5/2025 by MarketBeat.com Staff
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