Nova Lifestyle (NVFY) Competitors

PURPLE INNOVATION (NASDAQ:PRPL) and Nova Lifestyle (NASDAQ:NVFY) are both small-cap consumer goods companies, but which is the superior business? We will compare the two companies based on the strength of their risk, analyst recommendations, valuation, profitability, earnings, institutional ownership, media sentiment and dividends.

Which has more risk and volatility, PRPL or NVFY?

PURPLE INNOVATION has a beta of 1.42, indicating that its share price is 42% more volatile than the S&P 500. Comparatively, Nova Lifestyle has a beta of 0.78, indicating that its share price is 22% less volatile than the S&P 500.

Does the media favor PRPL or NVFY?

In the previous week, Nova Lifestyle had 2 more articles in the media than PURPLE INNOVATION. MarketBeat recorded 4 mentions for Nova Lifestyle and 2 mentions for PURPLE INNOVATION. PURPLE INNOVATION's average media sentiment score of 1.55 beat Nova Lifestyle's score of 0.48 indicating that PURPLE INNOVATION is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
PURPLE INNOVATION	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Nova Lifestyle	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is PRPL or NVFY more profitable?

PURPLE INNOVATION has a net margin of -18.43% compared to Nova Lifestyle's net margin of -42.44%. Nova Lifestyle's return on equity of -138.79% beat PURPLE INNOVATION's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
PURPLE INNOVATION	-18.43%	-472.12%	-13.20%
Nova Lifestyle	-42.44%	-138.79%	-46.44%

Which has better valuation & earnings, PRPL or NVFY?

Nova Lifestyle has lower revenue, but higher earnings than PURPLE INNOVATION. PURPLE INNOVATION is trading at a lower price-to-earnings ratio than Nova Lifestyle, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
PURPLE INNOVATION	$487.88M	0.25	-$97.90M	-$0.78	-1.44
Nova Lifestyle	$9.69M	2.52	-$5.56M	-$4.50	-0.39

Do analysts recommend PRPL or NVFY?

PURPLE INNOVATION currently has a consensus target price of $1.00, indicating a potential downside of 10.71%. Given PURPLE INNOVATION's stronger consensus rating and higher probable upside, analysts plainly believe PURPLE INNOVATION is more favorable than Nova Lifestyle.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PURPLE INNOVATION	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Nova Lifestyle	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders & institutionals have more ownership in PRPL or NVFY?

88.4% of PURPLE INNOVATION shares are held by institutional investors. Comparatively, 27.2% of Nova Lifestyle shares are held by institutional investors. 53.9% of PURPLE INNOVATION shares are held by insiders. Comparatively, 3.3% of Nova Lifestyle shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

PURPLE INNOVATION beats Nova Lifestyle on 10 of the 15 factors compared between the two stocks.