Outbrain (OB) Competitors

ProAssurance (NYSE:PRA) and Outbrain (NASDAQ:OB) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, community ranking, profitability, valuation, media sentiment, analyst recommendations, earnings, risk and institutional ownership.

Does the media prefer PRA or OB?

In the previous week, ProAssurance had 7 more articles in the media than Outbrain. MarketBeat recorded 9 mentions for ProAssurance and 2 mentions for Outbrain. ProAssurance's average media sentiment score of 0.86 beat Outbrain's score of 0.16 indicating that ProAssurance is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
ProAssurance	5 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Outbrain	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more risk & volatility, PRA or OB?

ProAssurance has a beta of -0.09, suggesting that its stock price is 109% less volatile than the S&P 500. Comparatively, Outbrain has a beta of 1.52, suggesting that its stock price is 52% more volatile than the S&P 500.

Do institutionals & insiders believe in PRA or OB?

85.6% of ProAssurance shares are held by institutional investors. Comparatively, 60.4% of Outbrain shares are held by institutional investors. 1.0% of ProAssurance shares are held by insiders. Comparatively, 21.9% of Outbrain shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is PRA or OB more profitable?

ProAssurance has a net margin of 3.71% compared to Outbrain's net margin of 0.39%. ProAssurance's return on equity of 2.65% beat Outbrain's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
ProAssurance	3.71%	2.65%	0.54%
Outbrain	0.39%	2.18%	0.79%

Which has higher earnings & valuation, PRA or OB?

Outbrain has lower revenue, but higher earnings than ProAssurance. Outbrain is trading at a lower price-to-earnings ratio than ProAssurance, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
ProAssurance	$1.13B	1.05	-$38.60M	$1.02	22.70
Outbrain	$889.88M	0.35	$10.24M	-$0.13	-25.38

Is PRA or OB a better dividend stock?

ProAssurance pays an annual dividend of $0.20 per share and has a dividend yield of 0.9%. Outbrain pays an annual dividend of $0.84 per share and has a dividend yield of 25.5%. ProAssurance pays out 19.6% of its earnings in the form of a dividend. Outbrain pays out -646.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Outbrain is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do analysts prefer PRA or OB?

ProAssurance presently has a consensus target price of $18.67, indicating a potential downside of 19.38%. Outbrain has a consensus target price of $6.88, indicating a potential upside of 108.48%. Given Outbrain's stronger consensus rating and higher probable upside, analysts plainly believe Outbrain is more favorable than ProAssurance.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
ProAssurance	1 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Outbrain	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Does the MarketBeat Community believe in PRA or OB?

Outbrain received 11 more outperform votes than ProAssurance when rated by MarketBeat users. Likewise, 60.58% of users gave Outbrain an outperform vote while only 57.49% of users gave ProAssurance an outperform vote.

Company	Underperform	Outperform
ProAssurance	Outperform Votes 261 57.49%	Underperform Votes 193 42.51%
Outbrain	Outperform Votes 272 60.58%	Underperform Votes 177 39.42%

Summary

Outbrain beats ProAssurance on 11 of the 20 factors compared between the two stocks.