Olaplex (OLPX) Competitors

Helen of Troy (NASDAQ:HELE) and Olaplex (NASDAQ:OLPX) are both small-cap consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, media sentiment, profitability, institutional ownership, valuation, community ranking, earnings, analyst recommendations and dividends.

Does the media refer more to HELE or OLPX?

In the previous week, Olaplex had 8 more articles in the media than Helen of Troy. MarketBeat recorded 12 mentions for Olaplex and 4 mentions for Helen of Troy. Helen of Troy's average media sentiment score of 1.60 beat Olaplex's score of 0.13 indicating that Helen of Troy is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Helen of Troy	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Olaplex	3 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is HELE or OLPX more profitable?

Olaplex has a net margin of 9.78% compared to Helen of Troy's net margin of 7.35%. Olaplex's return on equity of 10.50% beat Helen of Troy's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Helen of Troy	7.35%	9.31%	5.15%
Olaplex	9.78%	10.50%	5.16%

Do analysts recommend HELE or OLPX?

Helen of Troy currently has a consensus price target of $75.67, suggesting a potential upside of 16.55%. Olaplex has a consensus price target of $2.30, suggesting a potential upside of 31.43%. Given Olaplex's higher probable upside, analysts plainly believe Olaplex is more favorable than Helen of Troy.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Helen of Troy	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Olaplex	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20

Which has better valuation & earnings, HELE or OLPX?

Helen of Troy has higher revenue and earnings than Olaplex. Helen of Troy is trading at a lower price-to-earnings ratio than Olaplex, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Helen of Troy	$2.01B	0.74	$168.59M	$5.98	10.86
Olaplex	$458.30M	2.53	$61.59M	$0.06	29.17

Which has more risk & volatility, HELE or OLPX?

Helen of Troy has a beta of 0.85, suggesting that its share price is 15% less volatile than the S&P 500. Comparatively, Olaplex has a beta of 2.47, suggesting that its share price is 147% more volatile than the S&P 500.

Does the MarketBeat Community prefer HELE or OLPX?

Helen of Troy received 293 more outperform votes than Olaplex when rated by MarketBeat users. Likewise, 57.60% of users gave Helen of Troy an outperform vote while only 31.52% of users gave Olaplex an outperform vote.

Company	Underperform	Outperform
Helen of Troy	Outperform Votes 322 57.60%	Underperform Votes 237 42.40%
Olaplex	Outperform Votes 29 31.52%	Underperform Votes 63 68.48%

Do institutionals and insiders hold more shares of HELE or OLPX?

87.4% of Olaplex shares are owned by institutional investors. 0.4% of Helen of Troy shares are owned by insiders. Comparatively, 4.2% of Olaplex shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Olaplex beats Helen of Troy on 10 of the 17 factors compared between the two stocks.