Onfolio (ONFO) Competitors

Onfolio (NASDAQ:ONFO) and Direct Digital (NASDAQ:DRCT) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, earnings, profitability, valuation, risk, media sentiment, analyst recommendations, community ranking and institutional ownership.

Which has preferable valuation & earnings, ONFO or DRCT?

Direct Digital has higher revenue and earnings than Onfolio. Onfolio is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Onfolio	$5.24M	1.31	-$8.15M	-$0.60	-2.22
Direct Digital	$157.11M	0.12	-$2.19M	-$1.17	-1.13

Does the media refer more to ONFO or DRCT?

In the previous week, Direct Digital had 2 more articles in the media than Onfolio. MarketBeat recorded 2 mentions for Direct Digital and 0 mentions for Onfolio. Direct Digital's average media sentiment score of 0.30 beat Onfolio's score of 0.00 indicating that Direct Digital is being referred to more favorably in the news media.

Company	Overall Sentiment
Onfolio	Neutral
Direct Digital	Neutral

Does the MarketBeat Community prefer ONFO or DRCT?

Direct Digital received 12 more outperform votes than Onfolio when rated by MarketBeat users. However, 100.00% of users gave Onfolio an outperform vote while only 73.68% of users gave Direct Digital an outperform vote.

Company	Underperform	Outperform
Onfolio	Outperform Votes 2 100.00%	Underperform Votes No Votes
Direct Digital	Outperform Votes 14 73.68%	Underperform Votes 5 26.32%

Is ONFO or DRCT more profitable?

Direct Digital has a net margin of -5.61% compared to Onfolio's net margin of -41.50%. Direct Digital's return on equity of -25.66% beat Onfolio's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Onfolio	-41.50%	-55.89%	-33.86%
Direct Digital	-5.61%	-25.66%	-10.40%

Do institutionals & insiders hold more shares of ONFO or DRCT?

0.8% of Onfolio shares are owned by institutional investors. Comparatively, 4.0% of Direct Digital shares are owned by institutional investors. 39.0% of Onfolio shares are owned by insiders. Comparatively, 78.1% of Direct Digital shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Do analysts rate ONFO or DRCT?

Direct Digital has a consensus price target of $21.00, suggesting a potential upside of 1,484.91%. Given Direct Digital's stronger consensus rating and higher possible upside, analysts clearly believe Direct Digital is more favorable than Onfolio.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Onfolio	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Direct Digital	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Summary

Direct Digital beats Onfolio on 14 of the 17 factors compared between the two stocks.