Perfumania (PERF) Competitors

Perfumania (NASDAQ:PERF) and Big 5 Sporting Goods (NASDAQ:BGFV) are both small-cap computer and technology companies, but which is the superior business? We will compare the two companies based on the strength of their analyst recommendations, valuation, dividends, media sentiment, institutional ownership, profitability, community ranking, earnings and risk.

Is PERF or BGFV more profitable?

Perfumania has a net margin of 9.11% compared to Big 5 Sporting Goods' net margin of -7.04%. Perfumania's return on equity of 5.52% beat Big 5 Sporting Goods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Perfumania	9.11%	5.52%	4.49%
Big 5 Sporting Goods	-7.04%	-15.34%	-5.36%

Which has higher valuation and earnings, PERF or BGFV?

Perfumania has higher earnings, but lower revenue than Big 5 Sporting Goods. Big 5 Sporting Goods is trading at a lower price-to-earnings ratio than Perfumania, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Perfumania	$53.51M	2.86	$5.42M	$0.07	25.72
Big 5 Sporting Goods	$884.74M	0.04	-$7.08M	-$2.61	-0.66

Do insiders & institutionals have more ownership in PERF or BGFV?

42.0% of Big 5 Sporting Goods shares are owned by institutional investors. 44.7% of Perfumania shares are owned by insiders. Comparatively, 6.0% of Big 5 Sporting Goods shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Does the media refer more to PERF or BGFV?

In the previous week, Perfumania had 1 more articles in the media than Big 5 Sporting Goods. MarketBeat recorded 3 mentions for Perfumania and 2 mentions for Big 5 Sporting Goods. Big 5 Sporting Goods' average media sentiment score of 0.62 beat Perfumania's score of 0.00 indicating that Big 5 Sporting Goods is being referred to more favorably in the news media.

Company	Overall Sentiment
Perfumania	Neutral
Big 5 Sporting Goods	Positive

Does the MarketBeat Community prefer PERF or BGFV?

Big 5 Sporting Goods received 244 more outperform votes than Perfumania when rated by MarketBeat users. However, 67.67% of users gave Perfumania an outperform vote while only 61.85% of users gave Big 5 Sporting Goods an outperform vote.

Company	Underperform	Outperform
Perfumania	Outperform Votes 90 67.67%	Underperform Votes 43 32.33%
Big 5 Sporting Goods	Outperform Votes 334 61.85%	Underperform Votes 206 38.15%

Do analysts rate PERF or BGFV?

Perfumania currently has a consensus target price of $4.00, indicating a potential upside of 122.22%. Given Perfumania's stronger consensus rating and higher possible upside, analysts plainly believe Perfumania is more favorable than Big 5 Sporting Goods.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Perfumania	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Big 5 Sporting Goods	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more volatility and risk, PERF or BGFV?

Perfumania has a beta of 0.27, suggesting that its stock price is 73% less volatile than the S&P 500. Comparatively, Big 5 Sporting Goods has a beta of 2.31, suggesting that its stock price is 131% more volatile than the S&P 500.

Summary

Perfumania beats Big 5 Sporting Goods on 13 of the 18 factors compared between the two stocks.