PLBY Group (PLBY) Stock Price, News & Analysis

Company Overview

PLBY Group, Inc. operates as a pleasure and leisure company in the United States, Australia, China, the United Kingdom, and internationally. It operates through three segments: Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. The company offers sexual wellness products, such as lingerie, bedroom accessories, intimacy products, and other adult products; style and apparel products for men and women; digital entertainment and lifestyle products; and beauty and grooming products for men and women, such as skincare, haircare, bath and body, grooming, cosmetics, and fragrance. It also owns and operates digital commerce retail platforms, such as playboy.com, honeybirdette.com, yandy.com, and loversstores.com; and Honey Birdette and Lovers retail stores. In addition, the company licenses Playboy name, Rabbit Head Design, and other trademarks and related properties; and programming content to cable television operators and direct-to-home satellite television operators. Further, the company business covers the subscription sale of playboyplus.com and playboy.tv, which are online content platforms. It offers its products under its flagship brand Playboy. PLBY Group, Inc. is headquartered in Los Angeles, California.

Key Stats

• Today's Range: $1.61 to $1.67
• 50-Day Range: $1.40 to $1.98
• 52-Week Range: $0.52 to $2.44
• Volume: 167,143 shs
• Average Volume: 550,179 shs
• Market Capitalization: $153.60 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.00
• Consensus Rating: Strong Buy

PLBY Group Stock Analysis - MarketRank™

PLBY Group scored higher than 58% of companies evaluated by MarketBeat, and ranked 162nd out of 290 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.8 / 5
• Analyst Rating: Strong Buy

Consensus Rating

PLBY Group has received a consensus rating of Strong Buy. The company's average rating score is 3.50, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

PLBY Group has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for PLBY Group are expected to grow in the coming year, from ($1.01) to ($0.17) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PLBY Group is -2.07, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of PLBY Group is -2.07, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

4.07% of the float of PLBY Group has been sold short.

Short Interest Ratio / Days to Cover

PLBY Group has a short interest ratio ("days to cover") of 5.5.

Change versus previous month

Short interest in PLBY Group has recently increased by 3.51%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PLBY Group does not currently pay a dividend.

Dividend Growth

PLBY Group does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

4.07% of the float of PLBY Group has been sold short.

Short Interest Ratio / Days to Cover

PLBY Group has a short interest ratio ("days to cover") of 5.5.

Change versus previous month

Short interest in PLBY Group has recently increased by 3.51%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 2.4 / 5
• News Sentiment: 0.28

News Sentiment

PLBY Group has a news sentiment score of 0.28. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.69 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for PLBY Group this week, compared to 2 articles on an average week.

Search Interest

Only 1 people have searched for PLBY on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

1 people have added PLBY Group to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, PLBY Group insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $52,896.00 in company stock.

Percentage Held by Insiders

38.30% of the stock of PLBY Group is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 32.46% of the stock of PLBY Group is held by institutions.

PLBY Stock Analysis - Frequently Asked Questions

How have PLBY shares performed this year?

PLBY Group's stock was trading at $1.46 at the beginning of 2025. Since then, PLBY stock has increased by 10.6% and is now trading at $1.6150.

How were PLBY Group's earnings last quarter?

PLBY Group, Inc. (NASDAQ:PLBY) released its quarterly earnings data on Tuesday, August, 12th. The company reported ($0.04) earnings per share (EPS) for the quarter, meeting analysts' consensus estimates of ($0.04). The business earned $28.15 million during the quarter, compared to the consensus estimate of $26.85 million. PLBY Group had a negative trailing twelve-month return on equity of 1,460.70% and a negative net margin of 60.96%.
Read the conference call transcript.

Who are PLBY Group's major shareholders?

PLBY Group's top institutional investors include Sfmg LLC (0.29%), XTX Topco Ltd (0.13%), Group One Trading LLC and Simplex Trading LLC. Insiders that own company stock include Suhail Rizvi, John Giampetroni, Bernhard L Kohn III, Christopher Riley, Lance Barton, Marc Crossman and Florus Beuting.
View institutional ownership trends.

How do I buy shares of PLBY Group?

Shares of PLBY stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of PLBY Group own?

Based on aggregate information from My MarketBeat watchlists, some other companies that PLBY Group investors own include Meta Platforms (META), PayPal (PYPL), NVIDIA (NVDA), Advanced Micro Devices (AMD), CrowdStrike (CRWD) and Tesla (TSLA).

Company Calendar

• Last Earnings: 8/12/2025
• Today: 8/20/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: LEISURE&REC PRD
• Sub-Industry: Retail
• Current Symbol: NASDAQ:PLBY
• CIK: 1803914
• Web: www.plbygroup.com
• Phone: 310-424-1800
• Fax: N/A
• Employees: 1,010
• Year Founded: 1953

Price Target and Rating

• Average Price Target for PLBY Group: $3.00
• High Price Target: $3.00
• Low Price Target: $3.00
• Potential Upside/Downside: +85.8%
• Consensus Rating: Strong Buy
• Rating Score (0-4): 3.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.78)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$79.40 million
• Net Margins: -60.96%
• Pretax Margin: -57.61%
• Return on Equity: -1,460.70%
• Return on Assets: -21.66%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 0.75
• Quick Ratio: 0.62

Sales & Book Value

• Annual Sales: $119.95 million
• Price / Sales: 1.28
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: ($0.18) per share
• Price / Book: -8.97

Miscellaneous

• Outstanding Shares: 95,108,000
• Free Float: 58,682,000
• Market Cap: $153.60 million
• Optionable: Optionable
• Beta: 2.51