Playa Hotels & Resorts (PLYA) Competitors $13.48 0.00 (0.00%) As of 06/27/2025 Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PLYA vs. SHAK, RRR, CHA, ATAT, HGV, TNL, MLCO, BH.A, PK, and SGShould you be buying Playa Hotels & Resorts stock or one of its competitors? The main competitors of Playa Hotels & Resorts include Shake Shack (SHAK), Red Rock Resorts (RRR), Chagee (CHA), Atour Lifestyle (ATAT), Hilton Grand Vacations (HGV), Travel + Leisure (TNL), Melco Resorts & Entertainment (MLCO), Biglari (BH.A), Park Hotels & Resorts (PK), and Sweetgreen (SG). These companies are all part of the "restaurants, hotels, motels" industry. Playa Hotels & Resorts vs. Its Competitors Shake Shack Red Rock Resorts Chagee Atour Lifestyle Hilton Grand Vacations Travel + Leisure Melco Resorts & Entertainment Biglari Park Hotels & Resorts Sweetgreen Playa Hotels & Resorts (NASDAQ:PLYA) and Shake Shack (NYSE:SHAK) are both restaurants, hotels, motels companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, media sentiment, dividends, analyst recommendations, institutional ownership, valuation and profitability. Is PLYA or SHAK more profitable? Playa Hotels & Resorts has a net margin of 6.92% compared to Shake Shack's net margin of 0.97%. Playa Hotels & Resorts' return on equity of 14.09% beat Shake Shack's return on equity.Company Net Margins Return on Equity Return on Assets Playa Hotels & Resorts6.92% 14.09% 3.93% Shake Shack 0.97%8.45%2.44% Which has more risk and volatility, PLYA or SHAK? Playa Hotels & Resorts has a beta of 0.62, suggesting that its share price is 38% less volatile than the S&P 500. Comparatively, Shake Shack has a beta of 1.77, suggesting that its share price is 77% more volatile than the S&P 500. Does the media refer more to PLYA or SHAK? In the previous week, Shake Shack had 29 more articles in the media than Playa Hotels & Resorts. MarketBeat recorded 29 mentions for Shake Shack and 0 mentions for Playa Hotels & Resorts. Playa Hotels & Resorts' average media sentiment score of 0.42 beat Shake Shack's score of 0.38 indicating that Playa Hotels & Resorts is being referred to more favorably in the media. Company Overall Sentiment Playa Hotels & Resorts Neutral Shake Shack Neutral Do institutionals & insiders believe in PLYA or SHAK? 74.6% of Playa Hotels & Resorts shares are held by institutional investors. Comparatively, 86.1% of Shake Shack shares are held by institutional investors. 9.7% of Playa Hotels & Resorts shares are held by company insiders. Comparatively, 9.7% of Shake Shack shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Do analysts recommend PLYA or SHAK? Playa Hotels & Resorts presently has a consensus price target of $12.00, indicating a potential downside of 10.98%. Shake Shack has a consensus price target of $125.95, indicating a potential downside of 8.11%. Given Shake Shack's stronger consensus rating and higher possible upside, analysts clearly believe Shake Shack is more favorable than Playa Hotels & Resorts.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Playa Hotels & Resorts 0 Sell rating(s) 5 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Shake Shack 1 Sell rating(s) 14 Hold rating(s) 7 Buy rating(s) 1 Strong Buy rating(s) 2.35 Which has preferable valuation and earnings, PLYA or SHAK? Playa Hotels & Resorts has higher earnings, but lower revenue than Shake Shack. Playa Hotels & Resorts is trading at a lower price-to-earnings ratio than Shake Shack, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPlaya Hotels & Resorts$938.57M1.77$73.81M$0.4927.51Shake Shack$1.28B4.56$10.21M$0.28489.54 SummaryShake Shack beats Playa Hotels & Resorts on 11 of the 17 factors compared between the two stocks. Get Playa Hotels & Resorts News Delivered to You Automatically Sign up to receive the latest news and ratings for PLYA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PLYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PLYA vs. The Competition Export to ExcelMetricPlaya Hotels & ResortsHOTELS & MOTELS IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$1.66B$14.29B$8.33B$9.30BDividend YieldN/A2.36%3.14%4.03%P/E Ratio27.5123.5720.9019.58Price / Sales1.773.633.3393.37Price / Cash9.8827.2216.7557.93Price / Book3.404.794.715.54Net Income$73.81M$443.96M$214.79M$257.73M7 Day PerformanceN/A-1.16%-1.04%-0.08%1 Month Performance0.04%8.43%36.60%8.09%1 Year Performance53.71%3.60%12.08%13.02% Playa Hotels & Resorts Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PLYAPlaya Hotels & Resorts0.1763 of 5 stars$13.48flat$12.00-11.0%N/A$1.66B$938.57M27.5113,000SHAKShake Shack3.2092 of 5 stars$140.18+0.1%$125.95-10.1%+58.9%$5.98B$1.25B500.6312,826Trending NewsAnalyst ForecastRRRRed Rock Resorts3.6446 of 5 stars$56.30+0.3%$52.55-6.7%-8.1%$5.97B$1.94B21.829,300CHAChageeN/A$27.22-1.2%$40.80+49.9%N/A$5.00B$1.70B0.004,800Gap UpATATAtour Lifestyle2.7852 of 5 stars$35.51+0.1%$36.63+3.1%+98.6%$4.91B$7.69B28.185,488HGVHilton Grand Vacations3.2798 of 5 stars$49.15+1.3%$46.00-6.4%+11.6%$4.51B$4.98B153.5921,800News CoveragePositive NewsTNLTravel + Leisure4.8858 of 5 stars$57.56+0.5%$59.20+2.8%+19.6%$3.82B$3.86B9.6119,000Positive NewsUpcoming EarningsMLCOMelco Resorts & Entertainment2.3356 of 5 stars$8.83+1.5%$7.90-10.5%+37.6%$3.71B$4.64B63.0716,908Positive NewsBH.ABiglariN/A$1,418.43-0.7%N/A+55.8%$3.23B$362.11M-6.442,560High Trading VolumePKPark Hotels & Resorts4.4649 of 5 stars$11.21+0.0%$12.11+8.1%-26.0%$2.24B$2.60B18.9990Positive NewsAnalyst ForecastSGSweetgreen3.7896 of 5 stars$13.59-0.4%$24.85+82.8%-50.0%$1.59B$685.28M-17.656,407Analyst Forecast Related Companies and Tools Related Companies Shake Shack Competitors Red Rock Resorts Competitors Chagee Competitors Atour Lifestyle Competitors Hilton Grand Vacations Competitors Travel + Leisure Competitors Melco Resorts & Entertainment Competitors Biglari Competitors Park Hotels & Resorts Competitors Sweetgreen Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:PLYA) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredWhy Elon is funding the “Quantum Power Grid”Elon knows the future isn’t about smarter AI — it’s about powering it. 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