AMMO (POWW) Competitors

AMMO (NASDAQ:POWW) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, community ranking, media sentiment, dividends, institutional ownership, valuation and profitability.

Does the MarketBeat Community prefer POWW or SWBI?

Smith & Wesson Brands received 11 more outperform votes than AMMO when rated by MarketBeat users. However, 54.84% of users gave AMMO an outperform vote while only 49.12% of users gave Smith & Wesson Brands an outperform vote.

Company	Underperform	Outperform
AMMO	Outperform Votes 17 54.84%	Underperform Votes 14 45.16%
Smith & Wesson Brands	Outperform Votes 28 49.12%	Underperform Votes 29 50.88%

Which has more volatility and risk, POWW or SWBI?

AMMO has a beta of 0.39, meaning that its share price is 61% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500.

Is POWW or SWBI more profitable?

Smith & Wesson Brands has a net margin of 7.00% compared to AMMO's net margin of -15.19%. Smith & Wesson Brands' return on equity of 8.78% beat AMMO's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AMMO	-15.19%	2.35%	2.09%
Smith & Wesson Brands	7.00%	8.78%	5.79%

Which has higher earnings and valuation, POWW or SWBI?

Smith & Wesson Brands has higher revenue and earnings than AMMO. AMMO is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AMMO	$145.05M	1.43	-$15.56M	-$0.21	-8.33
Smith & Wesson Brands	$535.83M	0.86	$39.61M	$0.78	13.45

Do analysts recommend POWW or SWBI?

AMMO currently has a consensus price target of $1.50, suggesting a potential downside of 14.29%. Smith & Wesson Brands has a consensus price target of $13.00, suggesting a potential upside of 23.93%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, analysts plainly believe Smith & Wesson Brands is more favorable than AMMO.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AMMO	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Smith & Wesson Brands	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Do institutionals and insiders hold more shares of POWW or SWBI?

26.4% of AMMO shares are owned by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are owned by institutional investors. 25.0% of AMMO shares are owned by insiders. Comparatively, 1.3% of Smith & Wesson Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Does the media prefer POWW or SWBI?

In the previous week, Smith & Wesson Brands had 3 more articles in the media than AMMO. MarketBeat recorded 9 mentions for Smith & Wesson Brands and 6 mentions for AMMO. AMMO's average media sentiment score of 1.20 beat Smith & Wesson Brands' score of 0.74 indicating that AMMO is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
AMMO	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Smith & Wesson Brands	1 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Smith & Wesson Brands beats AMMO on 14 of the 18 factors compared between the two stocks.