AMMO (POWW) Competitors

AMMO (NASDAQ:POWW) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, risk, dividends, institutional ownership, earnings, community ranking and profitability.

Which has more risk & volatility, POWW or SWBI?

AMMO has a beta of 0.33, meaning that its stock price is 67% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500.

Do analysts prefer POWW or SWBI?

AMMO currently has a consensus target price of $1.50, indicating a potential upside of 53.41%. Smith & Wesson Brands has a consensus target price of $13.00, indicating a potential upside of 30.39%. Given AMMO's higher probable upside, equities research analysts plainly believe AMMO is more favorable than Smith & Wesson Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AMMO	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Smith & Wesson Brands	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do insiders & institutionals have more ownership in POWW or SWBI?

26.4% of AMMO shares are owned by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are owned by institutional investors. 25.0% of AMMO shares are owned by company insiders. Comparatively, 1.3% of Smith & Wesson Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the media refer more to POWW or SWBI?

In the previous week, AMMO had 2 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 2 mentions for AMMO and 0 mentions for Smith & Wesson Brands. AMMO's average media sentiment score of 1.89 beat Smith & Wesson Brands' score of 0.00 indicating that AMMO is being referred to more favorably in the media.

Company	Overall Sentiment
AMMO	Very Positive
Smith & Wesson Brands	Neutral

Is POWW or SWBI more profitable?

Smith & Wesson Brands has a net margin of 7.00% compared to AMMO's net margin of -15.19%. Smith & Wesson Brands' return on equity of 8.78% beat AMMO's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AMMO	-15.19%	2.35%	2.09%
Smith & Wesson Brands	7.00%	8.78%	5.79%

Which has stronger earnings & valuation, POWW or SWBI?

Smith & Wesson Brands has higher revenue and earnings than AMMO. AMMO is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AMMO	$141.75M	0.82	-$15.56M	-$0.21	-4.66
Smith & Wesson Brands	$514.65M	0.85	$39.61M	$0.78	12.78

Does the MarketBeat Community prefer POWW or SWBI?

Smith & Wesson Brands received 10 more outperform votes than AMMO when rated by MarketBeat users. However, 54.84% of users gave AMMO an outperform vote while only 48.21% of users gave Smith & Wesson Brands an outperform vote.

Company	Underperform	Outperform
AMMO	Outperform Votes 17 54.84%	Underperform Votes 14 45.16%
Smith & Wesson Brands	Outperform Votes 27 48.21%	Underperform Votes 29 51.79%

Summary

Smith & Wesson Brands beats AMMO on 11 of the 16 factors compared between the two stocks.