NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $0.95 0.00 (-0.16%) As of 01/17/2025 04:00 PM Eastern Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrends About Purple Innovation Stock (NASDAQ:PRPL) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Purple Innovation alerts:Sign Up Key Stats Today's Range$0.91▼$0.9850-Day Range$0.75▼$1.0352-Week Range$0.69▼$2.33Volume183,895 shsAverage Volume363,278 shsMarket Capitalization$102.16 millionP/E RatioN/ADividend YieldN/APrice Target$2.53Consensus RatingModerate Buy Company OverviewPurple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More… Purple Innovation Stock Analysis - MarketRank™See Top Rated MarketRank™ Stocks51st Percentile Overall ScorePRPL MarketRank™: Purple Innovation scored higher than 51% of companies evaluated by MarketBeat, and ranked 98th out of 146 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.3 / 5Analyst RatingModerate Buy Consensus RatingPurple Innovation has received a consensus rating of Moderate Buy. The company's average rating score is 2.60, and is based on 3 buy ratings, 2 hold ratings, and no sell ratings.Amount of Analyst CoveragePurple Innovation has received no research coverage in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.47) to ($0.27) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -0.95, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -0.95, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 0.87. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Purple Innovation's valuation and earnings. Short Interest1.0 / 5Short Interest LevelBearish Percentage of Shares Shorted3.20% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 10.1, which indicates bearish sentiment.Change versus previous monthShort interest in Purple Innovation has recently increased by 5.50%, indicating that investor sentiment is decreasing significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted3.20% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 10.1, which indicates bearish sentiment.Change versus previous monthShort interest in Purple Innovation has recently increased by 5.50%, indicating that investor sentiment is decreasing significantly. News and Social Media1.1 / 5News SentimentN/A News SentimentPurple Innovation has a news sentiment score of 0.01. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.53 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 1 news article for Purple Innovation this week, compared to 2 articles on an average week.Search InterestOnly 1 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.MarketBeat FollowsOnly 3 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of -40% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have not sold or bought any company stock.Percentage Held by Insiders53.70% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address PRPL Stock News HeadlinesPurple Innovation (PRPL) Gets a Hold from Craig-HallumJanuary 15, 2025 | markets.businessinsider.comPurple Innovation Cuts Annual Revenue Outlook Below View On Weak Macro EnvironmentJanuary 13, 2025 | markets.businessinsider.comBill Gates’ is about to mint millionaires (again) with Stargate.This little-known project that Bill Gates has been quietly working on that’s about to unleash an AI breakthrough so advanced, it’s going to make ChatGPT look like VHS. But what’s even more unbelievable? I believe it’ll make Nvidia’s meteoric rise look like a backyard bottle rocket.January 20, 2025 | Brownstone Research (Ad)Purple Innovation Revises Full Year 2024 Guidance; Company Announces Participation in the 2025 ICR ConferenceJanuary 13, 2025 | prnewswire.comCraig-Hallum Issues a Hold Rating on Purple Innovation (PRPL)November 15, 2024 | markets.businessinsider.comPurple Innovation (PRPL) Gets a Buy from KeyBancNovember 6, 2024 | markets.businessinsider.comPurple Innovation, Inc. (NASDAQ:PRPL) Q3 2024 Earnings Call TranscriptNovember 6, 2024 | msn.comPurple (NASDAQ:PRPL) Reports Sales Below Analyst Estimates In Q3 EarningsNovember 5, 2024 | theglobeandmail.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $0.78 at the beginning of the year. Since then, PRPL shares have increased by 21.6% and is now trading at $0.9485. View the best growth stocks for 2025 here. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) posted its quarterly earnings results on Monday, November, 4th. The company reported ($0.08) EPS for the quarter, beating the consensus estimate of ($0.10) by $0.02. The firm had revenue of $118.60 million for the quarter, compared to the consensus estimate of $125.64 million. Purple Innovation had a negative trailing twelve-month return on equity of 84.67% and a negative net margin of 21.34%. Who are Purple Innovation's major shareholders? Top institutional investors of Purple Innovation include SG Americas Securities LLC (0.03%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings11/04/2024Today1/20/2025Next Earnings (Estimated)3/11/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryConsumer Goods Current SymbolNASDAQ:PRPL CUSIPN/A CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,700Year FoundedN/APrice Target and Rating Average Stock Price Target$2.53 High Stock Price Target$5.00 Low Stock Price Target$1.10 Potential Upside/Downside+166.2%Consensus RatingModerate Buy Rating Score (0-4)2.60 Research Coverage5 Analysts Profitability EPS (Most Recent Fiscal Year)($1.00) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-21.34% Pretax Margin-21.38% Return on Equity-84.67% Return on Assets-16.17% Debt Debt-to-Equity Ratio1.81 Current Ratio1.30 Quick Ratio0.67 Sales & Book Value Annual Sales$510.54 million Price / Sales0.20 Cash FlowN/A Price / Cash FlowN/A Book Value$1.09 per share Price / Book0.87Miscellaneous Outstanding Shares107,710,000Free Float49,870,000Market Cap$102.16 million OptionableOptionable Beta2.08 10 Best Cheap Stocks to Buy NowMarketBeat just released its list of 10 cheap stocks that have been overlooked by the market and may be seriously undervalued. 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