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NASDAQ:PRPL

Purple Innovation (PRPL) Stock Price, News & Analysis

Purple Innovation logo
$1.19 -0.06 (-4.80%)
Closing price 04:00 PM Eastern
Extended Trading
$1.20 +0.01 (+0.42%)
As of 04:29 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

About Purple Innovation Stock (NASDAQ:PRPL)

Key Stats

Today's Range
$1.10
$1.25
50-Day Range
$0.75
$1.25
52-Week Range
$0.75
$2.33
Volume
556,065 shs
Average Volume
555,525 shs
Market Capitalization
$128.17 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$1.70
Consensus Rating
Moderate Buy

Company Overview

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.

Purple Innovation Stock Analysis - MarketRank™

See Top Rated MarketRank™ Stocks
45th Percentile Overall Score

PRPL MarketRank™: 

Purple Innovation scored higher than 45% of companies evaluated by MarketBeat, and ranked 110th out of 151 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    Purple Innovation has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 2 buy ratings, 2 hold ratings, and no sell ratings.

  • Amount of Analyst Coverage

    Purple Innovation has received no research coverage in the past 90 days.

  • Read more about Purple Innovation's stock forecast and price target.
  • Earnings Growth

    Earnings for Purple Innovation are expected to grow in the coming year, from ($0.47) to ($0.28) per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of Purple Innovation is -1.19, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of Purple Innovation is -1.19, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    Purple Innovation has a P/B Ratio of 1.09. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

  • Read more about Purple Innovation's valuation and earnings.
  • Percentage of Shares Shorted

    3.20% of the outstanding shares of Purple Innovation have been sold short.
  • Short Interest Ratio / Days to Cover

    Purple Innovation has a short interest ratio ("days to cover") of 10.1, which indicates bearish sentiment.
  • Change versus previous month

    Short interest in Purple Innovation has recently increased by 5.50%, indicating that investor sentiment is decreasing significantly.
  • Dividend Yield

    Purple Innovation does not currently pay a dividend.

  • Dividend Growth

    Purple Innovation does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    3.20% of the outstanding shares of Purple Innovation have been sold short.
  • Short Interest Ratio / Days to Cover

    Purple Innovation has a short interest ratio ("days to cover") of 10.1, which indicates bearish sentiment.
  • Change versus previous month

    Short interest in Purple Innovation has recently increased by 5.50%, indicating that investor sentiment is decreasing significantly.
  • News Sentiment

    Purple Innovation has a news sentiment score of 0.10. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.74 average news sentiment score of Consumer Staples companies.
  • News Coverage This Week

    MarketBeat has tracked 7 news articles for Purple Innovation this week, compared to 2 articles on an average week.
  • Search Interest

    Only 1 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.
  • MarketBeat Follows

    Only 1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of -86% compared to the previous 30 days.
  • Insider Buying vs. Insider Selling

    In the past three months, Purple Innovation insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    53.70% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.

  • Percentage Held by Institutions

    88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about Purple Innovation's insider trading history.
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PRPL Stock News Headlines

Wedbush Equities Analysts Cut Earnings Estimates for PRPL
A deadly mistake in my prediction…
I thought what happened 25 years ago was a once- in-a-lifetime event… but how wrong I was. Because here we are, a quarter of a century later, almost to the exact day, and it’s happening again.
Purple Innovation (PRPL) Gets a Hold from Craig-Hallum
Craig-Hallum Issues a Hold Rating on Purple Innovation (PRPL)
Purple Innovation (PRPL) Gets a Buy from KeyBanc
See More Headlines

PRPL Stock Analysis - Frequently Asked Questions

Purple Innovation's stock was trading at $0.78 at the beginning of the year. Since then, PRPL stock has increased by 52.6% and is now trading at $1.19.
View the best growth stocks for 2025 here
.

Purple Innovation, Inc. (NASDAQ:PRPL) announced its earnings results on Monday, November, 4th. The company reported ($0.08) EPS for the quarter, beating analysts' consensus estimates of ($0.10) by $0.02. The business had revenue of $118.60 million for the quarter, compared to analysts' expectations of $125.64 million. Purple Innovation had a negative trailing twelve-month return on equity of 84.67% and a negative net margin of 21.34%.

Top institutional investors of Purple Innovation include Dynamic Advisor Solutions LLC (0.84%), Stratos Wealth Partners LTD. (0.27%), B.O.S.S. Retirement Advisors LLC (0.09%) and SG Americas Securities LLC (0.03%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy.
View institutional ownership trends
.

Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM).

Company Calendar

Last Earnings
11/04/2024
Today
1/28/2025
Next Earnings (Estimated)
3/11/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Industry
Household furniture
Sub-Industry
Consumer Goods
Current Symbol
NASDAQ:PRPL
Fax
N/A
Employees
1,700
Year Founded
N/A

Price Target and Rating

Average Stock Price Target
$1.70
High Stock Price Target
$2.50
Low Stock Price Target
$1.10
Potential Upside/Downside
+36.0%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.50
Research Coverage
4 Analysts

Profitability

Net Income
$-120,760,000.00
Pretax Margin
-21.38%

Debt

Sales & Book Value

Annual Sales
$510.54 million
Book Value
$1.09 per share

Miscellaneous

Free Float
49,870,000
Market Cap
$134.64 million
Optionable
Optionable
Beta
2.08
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This page (NASDAQ:PRPL) was last updated on 1/28/2025 by MarketBeat.com Staff
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