NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $0.65 -0.04 (-5.22%) As of 02:19 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock About Purple Innovation Stock (NASDAQ:PRPL) 30 days 90 days 365 days Advanced Chart View Price History Chart DataSkip Price History Chart Get Purple Innovation alerts:Sign Up Key Stats Today's Range$0.65▼$0.7350-Day Range$0.56▼$1.0452-Week Range$0.56▼$1.75Volume239,595 shsAverage Volume478,897 shsMarket Capitalization$70.44 millionP/E RatioN/ADividend YieldN/APrice Target$1.25Consensus RatingHold Company OverviewPurple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More… Purple Innovation Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks43rd Percentile Overall ScorePRPL MarketRank™: Purple Innovation scored higher than 43% of companies evaluated by MarketBeat, and ranked 91st out of 153 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion3.0 / 5Analyst RatingHold Consensus RatingPurple Innovation has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 2 hold ratings, and no sell ratings.Amount of Analyst CoveragePurple Innovation has only been the subject of 1 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Earnings and Valuation1.3 / 5Proj. Earnings GrowthGrowing Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.47) to ($0.28) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -0.65, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -0.65, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 0.60. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.Read more about Purple Innovation's valuation and earnings. Short Interest3.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted7.00% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 4.5.Change versus previous monthShort interest in Purple Innovation has recently decreased by 6.68%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Sustainability and ESGN/AEnvironmental ScoreN/A Percentage of Shares Shorted7.00% of the float of Purple Innovation has been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 4.5.Change versus previous monthShort interest in Purple Innovation has recently decreased by 6.68%, indicating that investor sentiment is improving significantly. News and Social Media0.0 / 5News SentimentN/A Search InterestOnly 1 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.MarketBeat FollowsOnly 1 people have added Purple Innovation to their MarketBeat watchlist in the last 30 days. This is a decrease of -83% compared to the previous 30 days. Company Ownership3.3 / 5Insider TradingN/A Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have not sold or bought any company stock.Percentage Held by Insiders53.70% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. 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Email Address PRPL Stock News HeadlinesTruist Financial Keeps Their Hold Rating on Purple Innovation (PRPL)March 17, 2025 | markets.businessinsider.comPurple Innovation Full Year 2024 Earnings: EPS Misses ExpectationsMarch 15, 2025 | finance.yahoo.comTrump Makes Major Crypto AnnouncementTrump Ends the “War on Crypto” I expect it to pump the market, which is why I'm recommending ONE coin to all investors right now.April 24, 2025 | Crypto 101 Media (Ad)Purple Innovation rallies on possible saleMarch 15, 2025 | msn.comPurple Innovation, LLC: Purple Innovation Reports Fourth Quarter and Full Year 2024 ResultsMarch 14, 2025 | finanznachrichten.deCraig-Hallum Sticks to Its Hold Rating for Purple Innovation (PRPL)March 14, 2025 | markets.businessinsider.comPurple Innovation Reports Positive Q4 EBITDA TurnaroundMarch 14, 2025 | tipranks.comPurple Innovation Rises; Will Mull Options After Getting Expressions of InterestMarch 13, 2025 | marketwatch.comSee More Headlines PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $0.78 at the start of the year. Since then, PRPL shares have decreased by 16.2% and is now trading at $0.6540. View the best growth stocks for 2025 here. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) announced its quarterly earnings results on Thursday, March, 13th. The company reported ($0.07) EPS for the quarter, beating the consensus estimate of ($0.14) by $0.07. The company earned $128.98 million during the quarter, compared to analyst estimates of $129.39 million. Purple Innovation had a negative trailing twelve-month return on equity of 84.67% and a negative net margin of 21.34%. Read the conference call transcript. Who are Purple Innovation's major shareholders? Top institutional shareholders of Purple Innovation include Crumly & Associates Inc. (0.15%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM). Company Calendar Last Earnings3/13/2025Today4/24/2025Next Earnings (Estimated)5/06/2025Fiscal Year End12/31/2025Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryConsumer Goods Current SymbolNASDAQ:PRPL CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,800Year FoundedN/APrice Target and Rating Average Stock Price Target$1.25 High Stock Price Target$1.50 Low Stock Price Target$1.00 Potential Upside/Downside+81.2%Consensus RatingHold Rating Score (0-4)2.00 Research Coverage2 Analysts Profitability EPS (Most Recent Fiscal Year)($0.91) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-21.34% Pretax Margin-21.38% Return on Equity-84.67% Return on Assets-16.17% Debt Debt-to-Equity Ratio1.81 Current Ratio1.30 Quick Ratio0.67 Sales & Book Value Annual Sales$487.88 million Price / Sales0.15 Cash FlowN/A Price / Cash FlowN/A Book Value$1.09 per share Price / Book0.63Miscellaneous Outstanding Shares107,710,000Free Float49,870,000Market Cap$74.32 million OptionableOptionable Beta2.08 Social Links Investing Strategies To Help Grow Your Retirement IncomeNeed to stretch out your 401K or Roth IRA plan? Use these time-tested investing strategies to grow the monthly retirement income that your stock portfolio generates.Get This Free Report This page (NASDAQ:PRPL) was last updated on 4/24/2025 by MarketBeat.com Staff From Our PartnersFeds Just Admitted It—They Can Take Your CashHere’s the cold truth: If your money is sitting idle in a bank account, it’s vulnerable. 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