PURPLE INNOVATION (PRPL) Stock Price, News & Analysis

Company Overview

Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.

Key Stats

• Today's Range: $0.81 to $0.85
• 50-Day Range: $0.65 to $1.00
• 52-Week Range: $0.56 to $1.37
• Volume: 465,434 shs
• Average Volume: 761,581 shs
• Market Capitalization: $91.52 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $1.00
• Consensus Rating: Hold

PURPLE INNOVATION Stock Analysis - MarketRank™

PURPLE INNOVATION scored higher than 44% of companies evaluated by MarketBeat, and ranked 187th out of 294 stocks in the consumer staples sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.0 / 5
• Analyst Rating: Hold

Consensus Rating

PURPLE INNOVATION has received a consensus rating of Hold. The company's average rating score is 2.00, and is based on no buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

PURPLE INNOVATION has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for PURPLE INNOVATION are expected to grow in the coming year, from ($0.47) to ($0.28) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of PURPLE INNOVATION is -1.08, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of PURPLE INNOVATION is -1.08, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

PURPLE INNOVATION has a P/B Ratio of 4.44. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.93% of the outstanding shares of PURPLE INNOVATION have been sold short.

Short Interest Ratio / Days to Cover

PURPLE INNOVATION has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in PURPLE INNOVATION has recently increased by 1.46%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

PURPLE INNOVATION does not currently pay a dividend.

Dividend Growth

PURPLE INNOVATION does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.93% of the outstanding shares of PURPLE INNOVATION have been sold short.

Short Interest Ratio / Days to Cover

PURPLE INNOVATION has a short interest ratio ("days to cover") of 2.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in PURPLE INNOVATION has recently increased by 1.46%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.5 / 5
• News Sentiment: 1.34

News Sentiment

PURPLE INNOVATION has a news sentiment score of 1.34. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.91 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for PURPLE INNOVATION this week, compared to 1 article on an average week.

Search Interest

3 people have searched for PRPL on MarketBeat in the last 30 days. This is an increase of 50% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, PURPLE INNOVATION insiders have not sold or bought any company stock.

Percentage Held by Insiders

53.90% of the stock of PURPLE INNOVATION is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

88.41% of the stock of PURPLE INNOVATION is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

PRPL Stock Analysis - Frequently Asked Questions

How have PRPL shares performed this year?

PURPLE INNOVATION's stock was trading at $0.78 on January 1st, 2025. Since then, PRPL shares have increased by 8.2% and is now trading at $0.8440.

How were PURPLE INNOVATION's earnings last quarter?

PURPLE INNOVATION, INC. (NASDAQ:PRPL) released its earnings results on Tuesday, July, 29th. The company reported ($0.11) earnings per share for the quarter, topping analysts' consensus estimates of ($0.12) by $0.01. The business earned $105.10 million during the quarter, compared to analysts' expectations of $103.69 million. PURPLE INNOVATION had a negative trailing twelve-month return on equity of 472.12% and a negative net margin of 18.43%.
Read the conference call transcript.

Who are PURPLE INNOVATION's major shareholders?

PURPLE INNOVATION's top institutional investors include Geode Capital Management LLC (0.58%), JPMorgan Chase & Co. (0.36%), Truist Financial Corp (0.32%) and Crumly & Associates Inc. (0.24%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy.
View institutional ownership trends.

How do I buy shares of PURPLE INNOVATION?

Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of PURPLE INNOVATION own?

Based on aggregate information from My MarketBeat watchlists, some other companies that PURPLE INNOVATION investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Meta Platforms (META), Visa (V), Home Depot (HD) and JPMorgan Chase & Co. (JPM).

Company Calendar

• Last Earnings: 7/29/2025
• Today: 8/12/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Staples
• Industry: CONS PD - MISC STPL
• Sub-Industry: Consumer Goods
• Current Symbol: NASDAQ:PRPL
• CIK: 1643953
• Web: www.purple.com
• Phone: (801) 756-2600
• Fax: N/A
• Employees: 1,200
• Year Founded: 2010

Price Target and Rating

• Average Price Target for PURPLE INNOVATION: $1.00
• High Price Target: $1.00
• Low Price Target: $1.00
• Potential Upside/Downside: +19.3%
• Consensus Rating: Hold
• Rating Score (0-4): 2.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.78)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$97.90 million
• Net Margins: -18.43%
• Pretax Margin: -18.46%
• Return on Equity: -472.12%
• Return on Assets: -13.20%

Debt

• Debt-to-Equity Ratio: 54.69
• Current Ratio: 1.49
• Quick Ratio: 0.77

Sales & Book Value

• Annual Sales: $487.88 million
• Price / Sales: 0.19
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.19 per share
• Price / Book: 4.41

Miscellaneous

• Outstanding Shares: 108,410,000
• Free Float: 49,977,000
• Market Cap: $90.85 million
• Optionable: Optionable
• Beta: 1.42