NASDAQ:PRPL Purple Innovation (PRPL) Stock Price, News & Analysis $1.02 -0.06 (-5.56%) (As of 09/6/2024 ET) Add Compare Share Share Today's Range$1.02▼$1.1050-Day Range$1.00▼$1.4752-Week Range$0.55▼$2.37Volume400,430 shsAverage Volume603,307 shsMarket Capitalization$109.84 millionP/E RatioN/ADividend YieldN/APrice Target$2.53 Stock AnalysisStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsStock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrends Get Purple Innovation alerts: Email Address Purple Innovation MarketRank™ Stock AnalysisAnalyst RatingModerate Buy2.50 Rating ScoreUpside/Downside147.5% Upside$2.53 Price TargetShort InterestBearish4.16% of Shares Sold ShortDividend StrengthN/ASustainabilityN/ANews Sentiment-0.06Based on 4 Articles This WeekInsider TradingAcquiring Shares$193,039 Bought Last QuarterProj. Earnings GrowthGrowingFrom ($0.48) to ($0.23) Per ShareSee Full Details Hide Full Details Overall MarketRank™New Rank-Based ScoringMarketRank™ is calculated by averaging available category scores (with extra weight given to analysis and valuation), then ranking the company's weighted average against that of other companies.2.10 out of 5 starsConsumer Staples Sector103rd out of 136 stocksHousehold Furniture Industry7th out of 9 stocks 3.3 Analyst's Opinion Consensus RatingPurple Innovation has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 3 buy ratings, 3 hold ratings, and no sell ratings.Amount of Analyst CoveragePurple Innovation has only been the subject of 2 research reports in the past 90 days.Read more about Purple Innovation's stock forecast and price target. Previous Next 1.0 Short Interest Percentage of Shares Shorted4.16% of the outstanding shares of Purple Innovation have been sold short.Short Interest Ratio / Days to CoverPurple Innovation has a short interest ratio ("days to cover") of 10.5, which indicates bearish sentiment.Change versus previous monthShort interest in Purple Innovation has recently increased by 18.52%, indicating that investor sentiment is decreasing significantly. Previous Next 0.0 Dividend Strength Dividend YieldPurple Innovation does not currently pay a dividend.Dividend GrowthPurple Innovation does not have a long track record of dividend growth. Previous Next N/A Sustainability and ESG Overall ESG (Environmental, Social, and Governance) ScoreThere is no current Upright™ data available for PRPL. Previous Next 1.1 News and Social Media Coverage News SentimentPurple Innovation has a news sentiment score of -0.06. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.58 average news sentiment score of Consumer Staples companies.News Coverage This WeekMarketBeat has tracked 4 news articles for Purple Innovation this week, compared to 2 articles on an average week.Search InterestOnly 1 people have searched for PRPL on MarketBeat in the last 30 days. This is a decrease of -80% compared to the previous 30 days. Previous Next 5.0 Company Ownership Insider Buying vs. Insider SellingIn the past three months, Purple Innovation insiders have bought more of their company's stock than they have sold. Specifically, they have bought $193,039.00 in company stock and sold $0.00 in company stock.Percentage Held by Insiders54.30% of the stock of Purple Innovation is held by insiders. A high percentage of insider ownership can be a sign of company health.Percentage Held by Institutions88.41% of the stock of Purple Innovation is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about Purple Innovation's insider trading history. Previous Next 0.6 Earnings and Valuation Earnings GrowthEarnings for Purple Innovation are expected to grow in the coming year, from ($0.48) to ($0.23) per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of Purple Innovation is -0.76, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Earnings Ratio vs. SectorThe P/E ratio of Purple Innovation is -0.76, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.Price to Book Value per Share RatioPurple Innovation has a P/B Ratio of 1.65. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.Read more about Purple Innovation's valuation and earnings. Previous Next See Top Rated MarketRank™ Stocks Here Ad WealthPressThis P/L chart will make your eyes pop Today I want to show you how our research shows you could’ve grown a $25,000 account into $109,616.12 within the last TWO months. You see, former multi-million dollar hedge fund manager Roger Scott spent the better half of 2023 developing what might be the most advanced trading tool that exists… It’s a revolutionary software system that tracks the moves of institutional investors…. in real time…Go here to watch the most recent trading workshop video at no charge. About Purple Innovation Stock (NASDAQ:PRPL)Purple Innovation, Inc. designs and manufactures sleep and other products in the United States and internationally. The company offers mattresses, pillows, cushions, bases, sheets, platforms, adjustable bases, mattress protectors, foundations, blankets, duvets, duvet covers, seat cushions, and pet beds under the Purple brand. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms, as well as through its website, Purple.com. The company was founded in 2010 and is headquartered in Lehi, Utah.Read More PRPL Stock Price History View Price History Chart DataSkip Price History Chart 30 days | 90 days | 365 days | Advanced Chart PRPL Stock News HeadlinesSeptember 6 at 4:21 AM | americanbankingnews.comWedbush Downgrades Purple Innovation (NASDAQ:PRPL) to NeutralSeptember 5 at 6:18 PM | msn.comWedbush Downgrades Purple Innovation (PRPL)September 7, 2024 | Insiders Exposed (Ad)Has Trump Finally Gone Too Far?Lately, there's been a lot of buzz around a secret loophole executive insiders are using to make millions buying and selling their own stocks. It's so powerful ... so profitable ... that most people immediately assume this is just another example of Trump doing what's best for business executives. But surprisingly, this loophole has been on the books for many years and executives have been using it to make HUNDREDS of millions of dollars. And here's the good news.September 4 at 9:49 PM | tmcnet.comGlancy Prongay & Murray LLP Announces Investigation of Purple Innovation, Inc. (PRPL)August 29, 2024 | americanbankingnews.comPurple Innovation, Inc. (NASDAQ:PRPL) Given Average Recommendation of "Moderate Buy" by BrokeragesAugust 27, 2024 | markets.businessinsider.comPurple Innovation (PRPL) Receives a Rating Update from a Top AnalystAugust 23, 2024 | markets.businessinsider.comCraig-Hallum Remains a Buy on Purple Innovation (PRPL)August 22, 2024 | prnewswire.comPurple Innovation Announces Consolidation of Manufacturing Operations to Accelerate GrowthSeptember 7, 2024 | Insiders Exposed (Ad)Has Trump Finally Gone Too Far?Lately, there's been a lot of buzz around a secret loophole executive insiders are using to make millions buying and selling their own stocks. It's so powerful ... so profitable ... that most people immediately assume this is just another example of Trump doing what's best for business executives. But surprisingly, this loophole has been on the books for many years and executives have been using it to make HUNDREDS of millions of dollars. And here's the good news.August 18, 2024 | barrons.comPurple Innovation Inc.August 10, 2024 | seekingalpha.comPurple Innovation, Inc. (PRPL) Q2 2024 Earnings Call TranscriptAugust 6, 2024 | ca.finance.yahoo.comQ2 2024 Purple Innovation Inc Earnings CallAugust 6, 2024 | msn.comPurple Innovation Non-GAAP EPS of -$0.13 misses by $0.02, revenue of $120.3M misses by $8.01MAugust 5, 2024 | prnewswire.comPurple Innovation Reports Second Quarter 2024 ResultsAugust 4, 2024 | markets.businessinsider.comPurple Innovation earnings: here's what to expectJuly 25, 2024 | prnewswire.comPurple to Report Second Quarter 2024 Results on August 5, 2024July 24, 2024 | msn.com35+ Neon Purple Nail DesignsJune 4, 2024 | prnewswire.comPurple to Participate in Oppenheimer 24th Annual Consumer Growth & E-Commerce ConferenceSee More Headlines Receive PRPL Stock News and Ratings via Email Sign-up to receive the latest news and ratings for Purple Innovation and its competitors with MarketBeat's FREE daily newsletter. Email Address Company Calendar Last Earnings8/05/2024Today9/07/2024Next Earnings (Estimated)11/14/2024Fiscal Year End12/31/2024Get Stock AlertsIndustry, Sector and Symbol Stock ExchangeNASDAQ SectorConsumer Staples Industry Household furniture Sub-IndustryConsumer Goods Current SymbolNASDAQ:PRPL CUSIPN/A CIK1643953 Webwww.purple.com Phone(801) 756-2600FaxN/AEmployees1,700Year FoundedN/APrice Target and Rating Average Stock Price Target$2.53 High Stock Price Target$5.00 Low Stock Price Target$1.10 Potential Upside/Downside+147.5%Consensus RatingModerate Buy Rating Score (0-4)2.50 Research Coverage6 Analysts Profitability EPS (Most Recent Fiscal Year)($1.34) Trailing P/E RatioN/A Forward P/E RatioN/A P/E GrowthN/ANet Income$-120,760,000.00 Net Margins-19.86% Pretax Margin-19.92% Return on Equity-72.81% Return on Assets-18.09% Debt Debt-to-Equity Ratio0.69 Current Ratio1.43 Quick Ratio0.67 Sales & Book Value Annual Sales$526.24 million Price / Sales0.21 Cash FlowN/A Price / Cash FlowN/A Book Value$0.62 per share Price / Book1.65Miscellaneous Outstanding Shares107,685,000Free Float49,212,000Market Cap$109.84 million OptionableOptionable Beta2.03 5G Stocks: The Path Forward is ProfitableClick the link below and we'll send you MarketBeat's guide to investing in 5G and which 5G stocks show the most promise. Get This Free Report Key ExecutivesMr. Robert T. DeMartini (Age 62)CEO & Director Comp: $695.98kMr. Todd E. Vogensen (Age 55)Chief Financial Officer Comp: $600.27kMr. Eric S. Haynor (Age 60)Chief Operating Officer Comp: $504.17kMs. Keira M. Krausz (Age 58)Chief Marketing Officer Comp: $416.62kMr. John Jack Roddy IV (Age 56)Chief People Officer Comp: $450.61kMr. George Turner Ulrich (Age 63)Vice President of Accounting & Financial Reporting Ms. Tricia McDermott Thompkins (Age 51)Chief Legal Officer & Secretary Misty BondDirector of CommunicationsMr. Jeffrey L. Hutchings (Age 56)Chief Innovation Officer Mr. Jeffery Scott Kerby (Age 54)Chief of Owned Retail Officer More ExecutivesKey CompetitorsCasper SleepNYSE:CSPRKimball InternationalNASDAQ:KBALTraegerNYSE:COOKEastman KodakNYSE:KODKHamilton Beach BrandsNYSE:HBBView All CompetitorsInsiders & InstitutionsTruist Financial CorpSold 190,603 shares on 8/21/2024Ownership: 0.492%Divisadero Street Capital Management LPBought 138,605 shares on 8/13/2024Ownership: 0.129%XTX Topco LtdSold 157,920 shares on 8/12/2024Ownership: 0.062%Dimensional Fund Advisors LPSold 17,106 shares on 8/9/2024Ownership: 0.164%Renaissance Technologies LLCBought 54,116 shares on 8/9/2024Ownership: 0.066%View All Insider TransactionsView All Institutional Transactions PRPL Stock Analysis - Frequently Asked Questions How have PRPL shares performed this year? Purple Innovation's stock was trading at $1.03 on January 1st, 2024. Since then, PRPL shares have decreased by 1.0% and is now trading at $1.02. View the best growth stocks for 2024 here. How were Purple Innovation's earnings last quarter? Purple Innovation, Inc. (NASDAQ:PRPL) posted its earnings results on Monday, August, 5th. The company reported ($0.13) EPS for the quarter, missing the consensus estimate of ($0.11) by $0.02. The business had revenue of $120.27 million for the quarter, compared to analyst estimates of $127.41 million. Purple Innovation had a negative trailing twelve-month return on equity of 72.81% and a negative net margin of 19.86%. When did Purple Innovation's stock split? Purple Innovation shares reverse split on Saturday, January 1st 2000. The 0.75-1.5 reverse split was announced on Saturday, January 1st 2000. The number of shares owned by shareholders was adjusted after the closing bell on Monday, November 24th 2014. An investor that had 100 shares of stock prior to the reverse split would have 50 shares after the split. What is Joe Megibow's approval rating as Purple Innovation's CEO? 39 employees have rated Purple Innovation Chief Executive Officer Joe Megibow on Glassdoor.com. Joe Megibow has an approval rating of 77% among the company's employees. Who are Purple Innovation's major shareholders? Purple Innovation's top institutional shareholders include Dynamic Advisor Solutions LLC (0.67%), Truist Financial Corp (0.49%), Dimensional Fund Advisors LP (0.16%) and Divisadero Street Capital Management LP (0.13%). Insiders that own company stock include Coliseum Capital Management, L, Robert Demartini, Gary T Dicamillo, Eric Scott Haynor, Casey Kale Mcgarvey, Jeffery Scott Kerby, George Turner Ulrich and Jack Roddy. View institutional ownership trends. How do I buy shares of Purple Innovation? Shares of PRPL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. Compare Top Brokerages Here. What other stocks do shareholders of Purple Innovation own? Based on aggregate information from My MarketBeat watchlists, some other companies that Purple Innovation investors own include Advanced Micro Devices (AMD), Pfizer (PFE), RTX (RTX), Tesla (TSLA), NVIDIA (NVDA), Procter & Gamble (PG) and QUALCOMM (QCOM). This page (NASDAQ:PRPL) was last updated on 9/7/2024 by MarketBeat.com Staff From Our PartnersPerfect Crypto Buying Opportunity for 50 CentsWhen cryptos take a hit, the mom and pop investors run for the hills. 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