Purple Innovation (PRPL) Competitors

Purple Innovation (NASDAQ:PRPL) and Traeger (NYSE:COOK) are both small-cap consumer staples companies, but which is the better investment? We will compare the two companies based on the strength of their institutional ownership, valuation, risk, profitability, dividends, earnings, analyst recommendations, media sentiment and community ranking.

Do analysts rate PRPL or COOK?

Purple Innovation presently has a consensus price target of $2.53, suggesting a potential upside of 169.74%. Traeger has a consensus price target of $4.10, suggesting a potential upside of 35.31%. Given Purple Innovation's stronger consensus rating and higher possible upside, equities analysts clearly believe Purple Innovation is more favorable than Traeger.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60
Traeger	0 Sell rating(s)	3 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.40

Does the media refer more to PRPL or COOK?

In the previous week, Traeger had 1 more articles in the media than Purple Innovation. MarketBeat recorded 3 mentions for Traeger and 2 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.88 beat Traeger's score of 1.11 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Purple Innovation	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Traeger	2 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings & valuation, PRPL or COOK?

Traeger has higher revenue and earnings than Purple Innovation. Traeger is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$510.54M	0.20	-$120.76M	-$1.00	-0.94
Traeger	$598.91M	0.66	-$84.40M	-$0.40	-7.58

Is PRPL or COOK more profitable?

Traeger has a net margin of -8.53% compared to Purple Innovation's net margin of -21.34%. Traeger's return on equity of -10.57% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-21.34%	-84.67%	-16.17%
Traeger	-8.53%	-10.57%	-3.63%

Which has more risk and volatility, PRPL or COOK?

Purple Innovation has a beta of 2.06, meaning that its share price is 106% more volatile than the S&P 500. Comparatively, Traeger has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500.

Does the MarketBeat Community believe in PRPL or COOK?

Purple Innovation received 258 more outperform votes than Traeger when rated by MarketBeat users. Likewise, 67.42% of users gave Purple Innovation an outperform vote while only 47.62% of users gave Traeger an outperform vote.

Company	Underperform	Outperform
Purple Innovation	Outperform Votes 298 67.42%	Underperform Votes 144 32.58%
Traeger	Outperform Votes 40 47.62%	Underperform Votes 44 52.38%

Do insiders and institutionals hold more shares of PRPL or COOK?

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 46.8% of Traeger shares are held by institutional investors. 53.7% of Purple Innovation shares are held by company insiders. Comparatively, 15.2% of Traeger shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Purple Innovation beats Traeger on 10 of the 18 factors compared between the two stocks.