PRPL vs. SNBR, WALD, YSG, COOK, HBB, BRLT, GPRO, VIOT, NTZ, and UG
Should you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include Sleep Number (SNBR), Waldencast (WALD), Yatsen (YSG), Traeger (COOK), Hamilton Beach Brands (HBB), Brilliant Earth Group (BRLT), GoPro (GPRO), Viomi Technology (VIOT), Natuzzi (NTZ), and United-Guardian (UG). These companies are all part of the "consumer goods" industry.
Purple Innovation vs.
Purple Innovation (NASDAQ:PRPL) and Sleep Number (NASDAQ:SNBR) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings, media sentiment, valuation and community ranking.
Purple Innovation has a beta of 2.16, indicating that its share price is 116% more volatile than the S&P 500. Comparatively, Sleep Number has a beta of 2.09, indicating that its share price is 109% more volatile than the S&P 500.
Sleep Number has higher revenue and earnings than Purple Innovation. Sleep Number is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.
Sleep Number has a net margin of -2.35% compared to Purple Innovation's net margin of -21.34%. Sleep Number's return on equity of 0.00% beat Purple Innovation's return on equity.
Purple Innovation presently has a consensus target price of $1.70, suggesting a potential upside of 82.80%. Sleep Number has a consensus target price of $12.83, suggesting a potential downside of 12.35%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Sleep Number.
Sleep Number received 129 more outperform votes than Purple Innovation when rated by MarketBeat users. However, 67.42% of users gave Purple Innovation an outperform vote while only 57.24% of users gave Sleep Number an outperform vote.
In the previous week, Sleep Number had 2 more articles in the media than Purple Innovation. MarketBeat recorded 2 mentions for Sleep Number and 0 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.91 beat Sleep Number's score of 0.60 indicating that Purple Innovation is being referred to more favorably in the media.
88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 85.7% of Sleep Number shares are owned by institutional investors. 53.7% of Purple Innovation shares are owned by insiders. Comparatively, 6.8% of Sleep Number shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Summary
Purple Innovation beats Sleep Number on 11 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Purple Innovation Competitors List
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This page (NASDAQ:PRPL) was last updated on 2/21/2025 by MarketBeat.com Staff
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