PURPLE INNOVATION (PRPL) Competitors $0.66 +0.01 (+1.79%) Closing price 04:00 PM EasternExtended Trading$0.70 +0.04 (+5.62%) As of 07:54 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRPL vs. COOK, HBB, SLSN, VIOT, PTNM, SNBR, BRLT, GPRO, SHOT, and UGShould you be buying PURPLE INNOVATION stock or one of its competitors? The main competitors of PURPLE INNOVATION include Traeger (COOK), Hamilton Beach Brands (HBB), Solesence (SLSN), Viomi Technology (VIOT), Pitanium (PTNM), Sleep Number (SNBR), Brilliant Earth Group (BRLT), GoPro (GPRO), Safety Shot (SHOT), and United-Guardian (UG). These companies are all part of the "consumer goods" industry. PURPLE INNOVATION vs. Its Competitors Traeger Hamilton Beach Brands Solesence Viomi Technology Pitanium Sleep Number Brilliant Earth Group GoPro Safety Shot United-Guardian PURPLE INNOVATION (NASDAQ:PRPL) and Traeger (NYSE:COOK) are both small-cap consumer goods companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk. Which has higher earnings and valuation, PRPL or COOK? Traeger has higher revenue and earnings than PURPLE INNOVATION. Traeger is trading at a lower price-to-earnings ratio than PURPLE INNOVATION, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPURPLE INNOVATION$487.88M0.15-$97.90M-$0.62-1.06Traeger$604.07M0.44-$34.01M-$0.23-8.46 Does the media prefer PRPL or COOK? In the previous week, Traeger had 5 more articles in the media than PURPLE INNOVATION. MarketBeat recorded 6 mentions for Traeger and 1 mentions for PURPLE INNOVATION. PURPLE INNOVATION's average media sentiment score of 1.91 beat Traeger's score of 0.20 indicating that PURPLE INNOVATION is being referred to more favorably in the media. Company Overall Sentiment PURPLE INNOVATION Very Positive Traeger Neutral Which has more volatility and risk, PRPL or COOK? PURPLE INNOVATION has a beta of 1.51, indicating that its share price is 51% more volatile than the S&P 500. Comparatively, Traeger has a beta of 1.46, indicating that its share price is 46% more volatile than the S&P 500. Do analysts rate PRPL or COOK? PURPLE INNOVATION currently has a consensus price target of $1.25, indicating a potential upside of 89.97%. Traeger has a consensus price target of $2.44, indicating a potential upside of 25.32%. Given PURPLE INNOVATION's higher possible upside, equities research analysts clearly believe PURPLE INNOVATION is more favorable than Traeger.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score PURPLE INNOVATION 0 Sell rating(s) 2 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Traeger 1 Sell rating(s) 4 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.14 Do insiders and institutionals believe in PRPL or COOK? 88.4% of PURPLE INNOVATION shares are owned by institutional investors. Comparatively, 46.8% of Traeger shares are owned by institutional investors. 53.9% of PURPLE INNOVATION shares are owned by insiders. Comparatively, 14.7% of Traeger shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Is PRPL or COOK more profitable? Traeger has a net margin of -5.00% compared to PURPLE INNOVATION's net margin of -14.16%. Traeger's return on equity of -3.12% beat PURPLE INNOVATION's return on equity.Company Net Margins Return on Equity Return on Assets PURPLE INNOVATION-14.16% -145.52% -13.27% Traeger -5.00%-3.12%-1.07% SummaryTraeger beats PURPLE INNOVATION on 10 of the 16 factors compared between the two stocks. Get PURPLE INNOVATION News Delivered to You Automatically Sign up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRPL vs. The Competition Export to ExcelMetricPURPLE INNOVATIONCONS PD IndustryStaples SectorNASDAQ ExchangeMarket Cap$69.62M$32.89B$16.01B$9.32BDividend YieldN/A2.70%3.20%4.05%P/E Ratio-1.0619.9016.0919.43Price / Sales0.151.8246.2199.95Price / CashN/A16.2414.5857.53Price / Book3.468.406.045.67Net Income-$97.90M$1.19B$691.68M$257.51M7 Day Performance-7.95%-1.45%1.74%0.52%1 Month Performance-9.55%1.41%1.32%8.84%1 Year Performance-55.24%32.07%4.12%14.18% PURPLE INNOVATION Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRPLPURPLE INNOVATION3.6089 of 5 stars$0.66+1.8%$1.25+90.0%-46.1%$69.62M$487.88M-1.061,200Positive NewsGap UpCOOKTraeger3.7092 of 5 stars$2.03+4.7%$2.44+20.0%-16.3%$275.59M$604.07M-8.83880News CoverageHBBHamilton Beach Brands2.2597 of 5 stars$19.29-0.9%N/A-3.7%$264.04M$654.69M7.90700SLSNSolesenceN/A$3.55+4.7%N/AN/A$248.86M$52.35M88.7760Positive NewsVIOTViomi Technology0.9342 of 5 stars$3.29+13.4%N/A+342.8%$224.44M$290.30M54.831,470Dividend CutHigh Trading VolumePTNMPitaniumN/A$9.51-6.9%N/AN/A$216.35MN/A0.0047SNBRSleep Number1.4245 of 5 stars$7.39-4.5%$8.33+12.8%-14.9%$167.46M$1.68B-7.783,654Positive NewsBRLTBrilliant Earth Group1.972 of 5 stars$1.49-0.7%$1.80+20.8%-35.2%$147.98M$418.71M-149.00420Positive NewsGPROGoPro2.6644 of 5 stars$0.82+3.8%$0.75-8.5%-53.7%$129.19M$801.47M-0.91880SHOTSafety ShotN/A$0.49+18.8%N/A-65.8%$40.00M$700K0.0010Gap UpHigh Trading VolumeUGUnited-Guardian0.7658 of 5 stars$8.09-0.4%N/A-21.7%$37.12M$12.18M12.8420Dividend Cut Related Companies and Tools Related Companies Traeger Alternatives Hamilton Beach Brands Alternatives Solesence Alternatives Viomi Technology Alternatives Pitanium Alternatives Sleep Number Alternatives Brilliant Earth Group Alternatives GoPro Alternatives Safety Shot Alternatives United-Guardian Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:PRPL) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | Sponsored"Death Spiral" Threatening Your SavingsThe "Death Spiral" Threatening Your Savings But this time, it's not just Dalio ringing the alarm bells…GoldCo Precious Metals | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredSpecial gold investment soars 2,300% ... 5,090% ... 9,850%In my 54 years as an investor, I’ve seen my share of gold bull markets. 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