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Purple Innovation (PRPL) Competitors

Purple Innovation logo
$0.97 +0.08 (+8.98%)
As of 01/14/2025 04:00 PM Eastern

PRPL vs. SNBR, COOK, HBB, BRLT, GPRO, VIOT, NTZ, UG, CPSH, and RAY

Should you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include Sleep Number (SNBR), Traeger (COOK), Hamilton Beach Brands (HBB), Brilliant Earth Group (BRLT), GoPro (GPRO), Viomi Technology (VIOT), Natuzzi (NTZ), United-Guardian (UG), CPS Technologies (CPSH), and Raytech (RAY). These companies are all part of the "consumer goods" industry.

Purple Innovation vs.

Purple Innovation (NASDAQ:PRPL) and Sleep Number (NASDAQ:SNBR) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, community ranking, dividends, valuation, earnings, analyst recommendations, media sentiment, risk and institutional ownership.

Sleep Number received 129 more outperform votes than Purple Innovation when rated by MarketBeat users. However, 67.42% of users gave Purple Innovation an outperform vote while only 57.24% of users gave Sleep Number an outperform vote.

CompanyUnderperformOutperform
Purple InnovationOutperform Votes
298
67.42%
Underperform Votes
144
32.58%
Sleep NumberOutperform Votes
427
57.24%
Underperform Votes
319
42.76%

In the previous week, Sleep Number had 1 more articles in the media than Purple Innovation. MarketBeat recorded 4 mentions for Sleep Number and 3 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 0.77 beat Sleep Number's score of 0.70 indicating that Purple Innovation is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Purple Innovation
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Sleep Number
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 85.7% of Sleep Number shares are owned by institutional investors. 53.7% of Purple Innovation shares are owned by company insiders. Comparatively, 6.8% of Sleep Number shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Purple Innovation has a beta of 2.08, indicating that its share price is 108% more volatile than the S&P 500. Comparatively, Sleep Number has a beta of 2.07, indicating that its share price is 107% more volatile than the S&P 500.

Sleep Number has a net margin of -2.35% compared to Purple Innovation's net margin of -21.34%. Sleep Number's return on equity of 0.00% beat Purple Innovation's return on equity.

Company Net Margins Return on Equity Return on Assets
Purple Innovation-21.34% -84.67% -16.17%
Sleep Number -2.35%N/A -1.98%

Sleep Number has higher revenue and earnings than Purple Innovation. Sleep Number is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Purple Innovation$504.84M0.21-$120.76M-$1.00-0.97
Sleep Number$1.73B0.20-$15.29M-$1.81-8.46

Purple Innovation currently has a consensus price target of $2.53, suggesting a potential upside of 160.85%. Sleep Number has a consensus price target of $12.83, suggesting a potential downside of 16.23%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Sleep Number.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Purple Innovation
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Sleep Number
0 Sell rating(s)
3 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Summary

Purple Innovation beats Sleep Number on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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PRPL vs. The Competition

MetricPurple InnovationHousehold furniture IndustryStaples SectorNASDAQ Exchange
Market Cap$104.26M$1.41B$13.53B$8.80B
Dividend YieldN/A2.98%2.89%4.00%
P/E Ratio-0.9714.9421.5516.98
Price / Sales0.210.532.89115.09
Price / CashN/A9.9920.9937.77
Price / Book0.894.195.834.89
Net Income-$120.76M$41.73M$584.73M$228.40M
7 Day Performance18.76%1.03%-1.87%-3.68%
1 Month Performance3.41%-2.97%-1.28%0.03%
1 Year Performance14.47%-1.71%2.21%13.82%

Purple Innovation Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
PRPL
Purple Innovation
2.8634 of 5 stars
$0.97
+9.0%
$2.53
+160.8%
+14.5%$104.26M$504.84M-0.971,800Gap Up
SNBR
Sleep Number
1.1481 of 5 stars
$14.86
-0.9%
$12.83
-13.6%
+37.0%$332.43M$1.73B-8.214,145
COOK
Traeger
3.1968 of 5 stars
$2.39
-2.4%
$4.10
+71.5%
-2.5%$312.14M$598.91M-5.97880Short Interest ↓
HBB
Hamilton Beach Brands
1.6186 of 5 stars
$16.52
-0.4%
N/A-15.7%$226.41M$647.83M8.79700Short Interest ↑
BRLT
Brilliant Earth Group
4.0081 of 5 stars
$1.98
-7.5%
$2.67
+34.7%
-45.7%$195.13M$426.98M66.02668Short Interest ↓
Positive News
GPRO
GoPro
4.395 of 5 stars
$1.15
+0.4%
$1.50
+31.0%
-68.2%$177.20M$896.01M-0.44880Short Interest ↓
VIOT
Viomi Technology
2.7519 of 5 stars
$1.50
+3.8%
N/A+48.5%$101.99M$2.23B12.461,470Short Interest ↑
News Coverage
Positive News
NTZ
Natuzzi
0.2367 of 5 stars
$4.80
+1.1%
N/A-26.2%$52.87M$328.02M0.003,587Analyst Forecast
Short Interest ↑
Gap Up
UG
United-Guardian
2.8585 of 5 stars
$9.98
+0.6%
N/A+31.5%$45.81M$12.31M13.1320Positive News
CPSH
CPS Technologies
1.5201 of 5 stars
$1.86
+14.1%
N/A-25.2%$27.02M$21.94M-13.28100Analyst Forecast
Short Interest ↓
Positive News
High Trading Volume
RAY
Raytech
N/A$1.49
+6.4%
N/AN/A$26.24M$66.97M0.00N/AShort Interest ↑
Gap Down

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This page (NASDAQ:PRPL) was last updated on 1/15/2025 by MarketBeat.com Staff
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