Purple Innovation (PRPL) Competitors

Purple Innovation (NASDAQ:PRPL) and Hamilton Beach Brands (NYSE:HBB) are both small-cap consumer staples companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, valuation, profitability, dividends, earnings, community ranking and media sentiment.

Do analysts rate PRPL or HBB?

Purple Innovation currently has a consensus price target of $1.25, indicating a potential upside of 66.89%. Given Purple Innovation's stronger consensus rating and higher possible upside, analysts plainly believe Purple Innovation is more favorable than Hamilton Beach Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Purple Innovation	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hamilton Beach Brands	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more volatility & risk, PRPL or HBB?

Purple Innovation has a beta of 2.37, meaning that its share price is 137% more volatile than the S&P 500. Comparatively, Hamilton Beach Brands has a beta of 0.71, meaning that its share price is 29% less volatile than the S&P 500.

Is PRPL or HBB more profitable?

Hamilton Beach Brands has a net margin of 4.06% compared to Purple Innovation's net margin of -21.34%. Hamilton Beach Brands' return on equity of 17.90% beat Purple Innovation's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Purple Innovation	-21.34%	-84.67%	-16.17%
Hamilton Beach Brands	4.06%	17.90%	6.87%

Does the MarketBeat Community believe in PRPL or HBB?

Purple Innovation received 133 more outperform votes than Hamilton Beach Brands when rated by MarketBeat users. Likewise, 67.27% of users gave Purple Innovation an outperform vote while only 52.88% of users gave Hamilton Beach Brands an outperform vote.

Company	Underperform	Outperform
Purple Innovation	Outperform Votes 298 67.27%	Underperform Votes 145 32.73%
Hamilton Beach Brands	Outperform Votes 165 52.88%	Underperform Votes 147 47.12%

Which has higher earnings & valuation, PRPL or HBB?

Hamilton Beach Brands has higher revenue and earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Hamilton Beach Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Purple Innovation	$487.88M	0.17	-$120.76M	-$0.91	-0.82
Hamilton Beach Brands	$654.69M	0.41	$25.24M	$2.23	8.95

Does the media favor PRPL or HBB?

In the previous week, Purple Innovation had 1 more articles in the media than Hamilton Beach Brands. MarketBeat recorded 4 mentions for Purple Innovation and 3 mentions for Hamilton Beach Brands. Purple Innovation's average media sentiment score of 1.39 beat Hamilton Beach Brands' score of 1.07 indicating that Purple Innovation is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Purple Innovation	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hamilton Beach Brands	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders believe in PRPL or HBB?

88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 50.5% of Hamilton Beach Brands shares are held by institutional investors. 53.7% of Purple Innovation shares are held by insiders. Comparatively, 35.5% of Hamilton Beach Brands shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Purple Innovation beats Hamilton Beach Brands on 9 of the 17 factors compared between the two stocks.