Purple Innovation (PRPL) Competitors $1.12 +0.08 (+7.69%) Closing price 08/15/2025 04:00 PM EasternExtended Trading$1.13 +0.01 (+0.89%) As of 08/15/2025 07:57 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock PRPL vs. SLSN, VIOT, GPRO, WALD, SNBR, HBB, COOK, BRLT, RAY, and SHOTShould you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include Solesence (SLSN), Viomi Technology (VIOT), GoPro (GPRO), Waldencast (WALD), Sleep Number (SNBR), Hamilton Beach Brands (HBB), Traeger (COOK), Brilliant Earth Group (BRLT), Raytech (RAY), and Safety Shot (SHOT). These companies are all part of the "consumer goods" industry. Purple Innovation vs. Its Competitors Solesence Viomi Technology GoPro Waldencast Sleep Number Hamilton Beach Brands Traeger Brilliant Earth Group Raytech Safety Shot Solesence (NASDAQ:SLSN) and Purple Innovation (NASDAQ:PRPL) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, risk, valuation, profitability, earnings, analyst recommendations and institutional ownership. Do institutionals and insiders have more ownership in SLSN or PRPL? 70.2% of Solesence shares are owned by institutional investors. Comparatively, 88.4% of Purple Innovation shares are owned by institutional investors. 4.8% of Solesence shares are owned by company insiders. Comparatively, 53.9% of Purple Innovation shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Is SLSN or PRPL more profitable? Solesence has a net margin of 8.13% compared to Purple Innovation's net margin of -18.43%. Solesence's return on equity of 34.68% beat Purple Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Solesence8.13% 34.68% 10.13% Purple Innovation -18.43%-472.12%-13.20% Do analysts prefer SLSN or PRPL? Purple Innovation has a consensus target price of $1.00, indicating a potential downside of 10.71%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Solesence.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Solesence 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00Purple Innovation 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Which has preferable earnings and valuation, SLSN or PRPL? Solesence has higher earnings, but lower revenue than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Solesence, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSolesence$64.42M4.27$4.24M$0.0755.71Purple Innovation$456.84M0.27-$97.90M-$0.78-1.44 Which has more risk and volatility, SLSN or PRPL? Solesence has a beta of 0.87, indicating that its stock price is 13% less volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 1.42, indicating that its stock price is 42% more volatile than the S&P 500. Does the media prefer SLSN or PRPL? In the previous week, Purple Innovation had 1 more articles in the media than Solesence. MarketBeat recorded 2 mentions for Purple Innovation and 1 mentions for Solesence. Solesence's average media sentiment score of 1.88 beat Purple Innovation's score of 1.55 indicating that Solesence is being referred to more favorably in the media. Company Overall Sentiment Solesence Very Positive Purple Innovation Very Positive SummarySolesence beats Purple Innovation on 8 of the 15 factors compared between the two stocks. Get Purple Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRPL vs. The Competition Export to ExcelMetricPurple InnovationCONS PD IndustryStaples SectorNASDAQ ExchangeMarket Cap$112.75M$32.15B$16.00B$9.81BDividend YieldN/A2.59%3.09%4.07%P/E Ratio-1.4438.8219.1325.11Price / Sales0.272.0547.14115.19Price / CashN/A16.4914.8159.05Price / Book-8.007.325.746.18Net Income-$97.90M$1.23B$687.66M$265.11M7 Day Performance35.92%10.52%2.47%4.19%1 Month Performance70.21%11.00%-0.10%1.99%1 Year PerformanceN/A28.69%6.14%23.75% Purple Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRPLPurple Innovation1.7196 of 5 stars$1.12+7.7%$1.00-10.7%-0.9%$112.75M$456.84M-1.441,200Positive NewsGap UpSLSNSolesenceN/A$3.53+6.3%N/AN/A$248.79M$52.35M50.4360Positive NewsVIOTViomi Technology1.8629 of 5 stars$3.46-4.7%N/A+187.1%$236.04M$290.30M57.671,470News CoverageShort Interest ↓Gap UpGPROGoPro1.9805 of 5 stars$1.31-7.1%$0.75-42.7%+8.0%$206.39M$801.47M-1.46880Analyst ForecastShort Interest ↑Gap DownWALDWaldencast2.7697 of 5 stars$1.68+2.4%$5.11+204.4%-35.9%$205.09M$273.87M0.00272News CoverageUpcoming EarningsAnalyst ForecastShort Interest ↓SNBRSleep Number0.5683 of 5 stars$8.72-1.8%$8.33-4.4%-8.5%$198.55M$1.68B-4.793,654Positive NewsHBBHamilton Beach Brands2.5685 of 5 stars$13.64-2.8%N/A-52.7%$183.87M$654.69M5.80700COOKTraeger3.2811 of 5 stars$1.36-3.9%$2.31+70.7%-56.3%$183.86M$602.44M-5.02880Analyst DowngradeAnalyst RevisionGap DownBRLTBrilliant Earth Group1.5215 of 5 stars$1.74-0.6%$1.80+3.4%+4.0%$172.81M$418.71M-58.00420News CoverageGap DownRAYRaytechN/A$2.74-0.7%N/A+87.2%$119.46M$10.12M0.00N/AShort Interest ↑High Trading VolumeSHOTSafety ShotN/A$0.56-51.0%N/A-1.2%$67.57M$700K0.0010Trending NewsEarnings ReportAnalyst UpgradeHigh Trading Volume Related Companies and Tools Related Companies Solesence Alternatives Viomi Technology Alternatives GoPro Alternatives Waldencast Alternatives Sleep Number Alternatives Hamilton Beach Brands Alternatives Traeger Alternatives Brilliant Earth Group Alternatives Raytech Alternatives Safety Shot Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:PRPL) was last updated on 8/16/2025 by MarketBeat.com Staff From Our PartnersGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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