Purple Innovation (PRPL) Competitors $0.97 +0.08 (+8.98%) As of 01/14/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrends PRPL vs. SNBR, COOK, HBB, BRLT, GPRO, VIOT, NTZ, UG, CPSH, and RAYShould you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include Sleep Number (SNBR), Traeger (COOK), Hamilton Beach Brands (HBB), Brilliant Earth Group (BRLT), GoPro (GPRO), Viomi Technology (VIOT), Natuzzi (NTZ), United-Guardian (UG), CPS Technologies (CPSH), and Raytech (RAY). These companies are all part of the "consumer goods" industry. Purple Innovation vs. Sleep Number Traeger Hamilton Beach Brands Brilliant Earth Group GoPro Viomi Technology Natuzzi United-Guardian CPS Technologies Raytech Purple Innovation (NASDAQ:PRPL) and Sleep Number (NASDAQ:SNBR) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, community ranking, dividends, valuation, earnings, analyst recommendations, media sentiment, risk and institutional ownership. Does the MarketBeat Community prefer PRPL or SNBR? Sleep Number received 129 more outperform votes than Purple Innovation when rated by MarketBeat users. However, 67.42% of users gave Purple Innovation an outperform vote while only 57.24% of users gave Sleep Number an outperform vote. CompanyUnderperformOutperformPurple InnovationOutperform Votes29867.42% Underperform Votes14432.58% Sleep NumberOutperform Votes42757.24% Underperform Votes31942.76% Does the media favor PRPL or SNBR? In the previous week, Sleep Number had 1 more articles in the media than Purple Innovation. MarketBeat recorded 4 mentions for Sleep Number and 3 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 0.77 beat Sleep Number's score of 0.70 indicating that Purple Innovation is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Purple Innovation 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Sleep Number 0 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals & insiders believe in PRPL or SNBR? 88.4% of Purple Innovation shares are owned by institutional investors. Comparatively, 85.7% of Sleep Number shares are owned by institutional investors. 53.7% of Purple Innovation shares are owned by company insiders. Comparatively, 6.8% of Sleep Number shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has more risk & volatility, PRPL or SNBR? Purple Innovation has a beta of 2.08, indicating that its share price is 108% more volatile than the S&P 500. Comparatively, Sleep Number has a beta of 2.07, indicating that its share price is 107% more volatile than the S&P 500. Is PRPL or SNBR more profitable? Sleep Number has a net margin of -2.35% compared to Purple Innovation's net margin of -21.34%. Sleep Number's return on equity of 0.00% beat Purple Innovation's return on equity.Company Net Margins Return on Equity Return on Assets Purple Innovation-21.34% -84.67% -16.17% Sleep Number -2.35%N/A -1.98% Which has higher earnings and valuation, PRPL or SNBR? Sleep Number has higher revenue and earnings than Purple Innovation. Sleep Number is trading at a lower price-to-earnings ratio than Purple Innovation, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPurple Innovation$504.84M0.21-$120.76M-$1.00-0.97Sleep Number$1.73B0.20-$15.29M-$1.81-8.46 Do analysts rate PRPL or SNBR? Purple Innovation currently has a consensus price target of $2.53, suggesting a potential upside of 160.85%. Sleep Number has a consensus price target of $12.83, suggesting a potential downside of 16.23%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts plainly believe Purple Innovation is more favorable than Sleep Number.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Purple Innovation 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60Sleep Number 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 SummaryPurple Innovation beats Sleep Number on 11 of the 18 factors compared between the two stocks. Get Purple Innovation News Delivered to You Automatically Sign up to receive the latest news and ratings for PRPL and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart PRPL vs. The Competition Export to ExcelMetricPurple InnovationHousehold furniture IndustryStaples SectorNASDAQ ExchangeMarket Cap$104.26M$1.41B$13.53B$8.80BDividend YieldN/A2.98%2.89%4.00%P/E Ratio-0.9714.9421.5516.98Price / Sales0.210.532.89115.09Price / CashN/A9.9920.9937.77Price / Book0.894.195.834.89Net Income-$120.76M$41.73M$584.73M$228.40M7 Day Performance18.76%1.03%-1.87%-3.68%1 Month Performance3.41%-2.97%-1.28%0.03%1 Year Performance14.47%-1.71%2.21%13.82% Purple Innovation Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)PRPLPurple Innovation2.8634 of 5 stars$0.97+9.0%$2.53+160.8%+14.5%$104.26M$504.84M-0.971,800Gap UpSNBRSleep Number1.1481 of 5 stars$14.86-0.9%$12.83-13.6%+37.0%$332.43M$1.73B-8.214,145COOKTraeger3.1968 of 5 stars$2.39-2.4%$4.10+71.5%-2.5%$312.14M$598.91M-5.97880Short Interest ↓HBBHamilton Beach Brands1.6186 of 5 stars$16.52-0.4%N/A-15.7%$226.41M$647.83M8.79700Short Interest ↑BRLTBrilliant Earth Group4.0081 of 5 stars$1.98-7.5%$2.67+34.7%-45.7%$195.13M$426.98M66.02668Short Interest ↓Positive NewsGPROGoPro4.395 of 5 stars$1.15+0.4%$1.50+31.0%-68.2%$177.20M$896.01M-0.44880Short Interest ↓VIOTViomi Technology2.7519 of 5 stars$1.50+3.8%N/A+48.5%$101.99M$2.23B12.461,470Short Interest ↑News CoveragePositive NewsNTZNatuzzi0.2367 of 5 stars$4.80+1.1%N/A-26.2%$52.87M$328.02M0.003,587Analyst ForecastShort Interest ↑Gap UpUGUnited-Guardian2.8585 of 5 stars$9.98+0.6%N/A+31.5%$45.81M$12.31M13.1320Positive NewsCPSHCPS Technologies1.5201 of 5 stars$1.86+14.1%N/A-25.2%$27.02M$21.94M-13.28100Analyst ForecastShort Interest ↓Positive NewsHigh Trading VolumeRAYRaytechN/A$1.49+6.4%N/AN/A$26.24M$66.97M0.00N/AShort Interest ↑Gap Down Related Companies and Tools Related Companies Sleep Number Alternatives Traeger Alternatives Hamilton Beach Brands Alternatives Brilliant Earth Group Alternatives GoPro Alternatives Viomi Technology Alternatives Natuzzi Alternatives United-Guardian Alternatives CPS Technologies Alternatives Raytech Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:PRPL) was last updated on 1/15/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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