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Purple Innovation (PRPL) Institutional Ownership

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$1.04 -0.01 (-0.95%)
Closing price 08/14/2025 04:00 PM Eastern
Extended Trading
$1.07 +0.03 (+2.88%)
As of 04:05 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Institutional Ownership Changes (13F Filings) for Purple Innovation (NASDAQ:PRPL)

Current
Institutional Ownership
Percentage
88.41%
Number of
Institutional Buyers
(last 12 months)
25
Total
Institutional Inflows
(last 12 months)
$3.45M
Number of
Institutional Sellers
(last 12 months)
13
Total
Institutional Outflows
(last 12 months)
$5.23M
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PRPL Institutional Buying and Selling by Quarter

Purple Innovation Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/14/2025Jane Street Group LLC347,523$253K0.0%N/A0.321%
8/14/2025Qube Research & Technologies Ltd85,919$63K0.0%N/A0.079%
8/13/2025 Marshall Wace LLP175,626$128K0.0%N/A0.162%
8/13/2025 Invesco Ltd.112,900$82K0.0%-42.2%0.104%
8/12/2025 XTX Topco Ltd40,755$30K0.0%N/A0.038%
8/12/2025 MAI Capital Management50,000$36K0.0%N/A0.046%
8/12/2025 JPMorgan Chase & Co.390,412$285K0.0%-24.5%0.360%
8/8/2025 Geode Capital Management LLC620,894$453K0.0%-54.9%0.576%
8/1/2025 Y Intercept Hong Kong Ltd136,254$99K0.0%N/A0.127%
7/21/2025 Patriot Financial Group Insurance Agency LLC40,900$30K0.0%-33.1%0.038%
7/18/2025 Midwest Financial Group LLC115,000$84K0.0%N/A0.107%
7/18/2025 Truist Financial Corp350,000$255K0.0%-40.7%0.325%
7/2/2025 Crumly & Associates Inc.254,613$186K0.0%+55.6%0.236%
5/16/2025Invenomic Capital Management LP759,953$577K0.0%-4.4%0.706%
5/16/2025AQR Capital Management LLC36,465$28K0.0%N/A0.034%
5/12/2025 Nuveen LLC228,036$173K0.0%N/A0.212%
5/12/2025 Invesco Ltd.195,205$148K0.0%-24.1%0.181%
5/9/2025 Charles Schwab Investment Management Inc.391,717$297K0.0%-10.0%0.364%
4/22/2025 Crumly & Associates Inc.163,663$124K0.0%+100.2%0.152%
2/17/2025Squarepoint Ops LLC178,052$139K0.0%+219.7%0.165%
2/17/2025No Street GP LP4,904,030$3.83M0.3%-25.1%4.553%
2/17/2025Invenomic Capital Management LP795,176$620K0.0%N/A0.738%
2/17/2025Bank of America Corp DE55,984$44K0.0%+45.1%0.052%
2/14/2025 Northern Trust Corp460,649$359K0.0%-3.8%0.428%
2/13/2025 Barclays PLC85,627$67K0.0%+14.5%0.079%
2/13/2025 Townsquare Capital LLC93,669$73K0.0%N/A0.087%
2/13/2025 Invesco Ltd.257,277$201K0.0%-12.5%0.239%
2/12/2025 JPMorgan Chase & Co.608,144$474K0.0%+2,140.2%0.565%
2/6/2025 Charles Schwab Investment Management Inc.435,003$339K0.0%-5.2%0.404%
1/31/2025 Truist Financial Corp629,032$491K0.0%+32.4%0.584%
1/27/2025 Stratos Wealth Partners LTD.296,189$231K0.0%-89.5%0.275%
1/21/2025 B.O.S.S. Retirement Advisors LLC100,000$78K0.0%N/A0.093%
1/21/2025 Dynamic Advisor Solutions LLC901,176$703K0.0%+27.5%0.837%
1/17/2025 SG Americas Securities LLC35,272$28K0.0%+70.2%0.033%
11/19/2024 Barclays PLC74,803$74K0.0%+283.1%0.069%
11/16/2024 Geode Capital Management LLC1,346,073$1.33M0.0%+1.2%1.250%
11/15/2024 Barclays PLC74,803$74K0.0%+283.1%0.069%
11/15/2024 Legacy Investment Solutions LLC70,420$70K0.0%N/A0.065%
11/15/2024Jane Street Group LLC36,054$36K0.0%-53.2%0.033%
11/14/2024Wasatch Advisors LP2,800,109$2.77M0.0%+25.0%2.600%
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11/13/2024FMR LLC5,262,957$5.20M0.0%-11.2%4.886%
11/12/2024 Charles Schwab Investment Management Inc.458,627$453K0.0%+3.9%0.426%
11/1/2024 Crumly & Associates Inc.81,763$81K0.0%+22.5%0.076%
10/24/2024 Patriot Financial Group Insurance Agency LLC58,452$58K0.0%+42.5%0.054%
10/8/2024 Dynamic Advisor Solutions LLC706,778$699K0.0%-2.8%0.656%
8/21/2024 Truist Financial Corp530,000$551K0.0%-26.5%0.492%
8/13/2024Divisadero Street Capital Management LP138,605$144K0.0%N/A0.129%
8/12/2024 XTX Topco Ltd66,671$69K0.0%-70.3%0.062%
8/9/2024 Renaissance Technologies LLC71,226$74K0.0%+316.3%0.066%
8/9/2024 Dimensional Fund Advisors LP177,022$184K0.0%-8.8%0.164%
8/3/2024 Crumly & Associates Inc.66,763$69K0.0%+35.5%0.062%
7/26/2024 Patriot Financial Group Insurance Agency LLC41,027$43K0.0%N/A0.038%
7/15/2024 Dynamic Advisor Solutions LLC726,778$756K0.0%-3.3%0.675%
5/20/2024 Virtu Financial LLC64,148$112K0.0%N/A0.060%
5/15/2024Price T Rowe Associates Inc. MD60,009$105K0.0%+51.5%0.056%
5/10/2024 Vanguard Group Inc.2,903,799$5.05M0.0%+0.7%2.708%
5/8/2024 Focused Wealth Management Inc30,000$52K0.0%-37.5%0.028%
5/7/2024 SG Americas Securities LLC19,179$33K0.0%-63.0%0.018%
5/1/2024BNP Paribas Financial Markets26,879$47K0.0%+73.7%0.025%
4/26/2024Caliber Wealth Management LLC33,082$58K0.0%+32.3%0.031%
4/18/2024Wasatch Advisors LP2,251,234$3.92M0.0%+2.0%2.100%
4/12/2024 Dynamic Advisor Solutions LLC751,778$1.31M0.0%+9.7%0.701%
2/22/2024 Sierra Summit Advisors LLC970,772$1M0.3%N/A0.918%
2/15/2024Fund 1 Investments LLC624,626$643K0.1%-58.8%0.591%
2/14/2024Wasatch Advisors LP2,206,820$2.27M0.0%+34.1%2.087%
2/13/2024 Platform Technology Partners30,000$31K0.0%N/A0.028%
2/8/2024 Quadrant Capital Group LLC31,250$32K0.0%N/A0.030%
2/2/2024 Truist Financial Corp813,200$838K0.0%-15.6%0.769%
1/12/2024 SG Americas Securities LLC51,847$53K0.0%+36.6%0.049%
1/1/2024 American Century Companies Inc.30,205$52K0.0%+55.1%0.029%
11/15/2023AWH Capital L.P.577,500$988K0.9%+16.5%0.546%
11/14/2023AWM Investment Company Inc.230,000$393K0.1%-56.2%0.217%
11/13/2023Fuller & Thaler Asset Management Inc.332,453$568K0.0%N/A0.314%
11/13/2023 Brandywine Global Investment Management LLC1,174,806$2.01M0.0%-59.5%1.111%
11/13/2023FMR LLC11,702,309$20.01M0.0%+3.5%11.066%
11/9/2023Innovis Asset Management LLC336,525$575K0.2%+189.5%0.318%
10/24/2023 Bank of New York Mellon Corp198,309$339K0.0%-5.9%0.188%
10/13/2023 SG Americas Securities LLC37,942$65K0.0%+113.2%0.036%
10/12/2023 Saxon Interests Inc.25,000$43K0.0%N/A0.024%
10/11/2023 Dynamic Advisor Solutions LLC683,150$1.17M0.1%+31.3%0.646%
9/21/2023 Barclays PLC12,814$35K0.0%-81.9%0.012%
8/14/2023Coliseum Capital Management LLC46,855,291$130.26M11.7%+0.1%44.417%
8/11/2023AWM Investment Company Inc.525,000$1.46M0.2%N/A0.498%
8/11/2023 Brandywine Global Investment Management LLC2,903,881$8.07M0.1%+2.9%2.753%
8/11/2023 ExodusPoint Capital Management LP108,553$302K0.0%N/A0.103%
8/10/2023 Schwartz Investment Counsel Inc.60,000$167K0.0%-91.0%0.057%
8/8/2023Wasatch Advisors LP1,642,934$4.57M0.0%+90.2%1.557%
8/3/2023 Dynamic Advisor Solutions LLC520,369$1.45M0.1%-1.0%0.493%
8/3/2023Innovis Asset Management LLC116,250$323K0.1%-18.2%0.110%
8/1/2023 Truist Financial Corp1,072,723$2.98M0.0%N/A1.017%
He Called Nvidia at $1.10. Now, He Says THIS Stock Will… (Ad)

The original Magnificent Seven returned 16,894%—turning $7K into $1.18 million. Now, the man who called Nvidia at $1.10 reveals AI’s Next Magnificent Seven… including one stock he says could become America’s next trillion-dollar giant.

See his full breakdown of the seven stocks to own now
8/1/2023 Keybank National Association OH48,687$135K0.0%N/A0.046%
7/31/2023 Strs Ohio20,100$55K0.0%N/A0.019%
7/27/2023 Kesler Norman & Wride LLC10,027$28K0.0%N/A0.010%
7/24/2023 Allspring Global Investments Holdings LLC25,124$70K0.0%N/A0.024%
7/21/2023 Crumly & Associates Inc.49,263$137K0.1%+59.6%0.047%
7/18/2023 Allspring Global Investments Holdings LLC25,124$70K0.0%N/A0.024%
7/18/2023 Stratos Wealth Partners LTD.2,789,714$7.76M0.2%+10.0%2.645%
7/17/2023 Sterling Investment Counsel LLC80,682$224K0.1%+33.0%0.076%
7/14/2023 Venture Visionary Partners LLC16,550$46K0.0%N/A0.016%
7/10/2023 B.O.S.S. Retirement Advisors LLC100,000$278K0.1%+28.7%0.095%
(Data available from 1/1/2016 forward)

PRPL Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of PRPL shares?

During the previous two years, 51 institutional investors and hedge funds held shares of Purple Innovation. The most heavily invested institutionals were FMR LLC ($5.20M), Vanguard Group Inc. ($5.05M), No Street GP LP ($3.83M), Wasatch Advisors LP ($2.77M), Brandywine Global Investment Management LLC ($2.01M), Sierra Summit Advisors LLC ($1M), and AWH Capital L.P. ($988K).Learn more on Purple Innovation's institutional investors.

What percentage of Purple Innovation's stock is owned by institutional investors?

88.41% of Purple Innovation's stock is owned by institutional investors. Learn more on PRPL's institutional investor holdings.

Which institutional investors have been buying Purple Innovation's stock?

Of the 41 institutional investors that purchased Purple Innovation's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: Wasatch Advisors LP ($1.17M), Sierra Summit Advisors LLC ($970.77K), Invenomic Capital Management LP ($795.18K), JPMorgan Chase & Co. ($581.00K), Dynamic Advisor Solutions LLC ($423.44K), FMR LLC ($399.14K), and Jane Street Group LLC ($347.52K).

How much institutional buying is happening at Purple Innovation?

Institutional investors have bought a total of 4,278,727 shares in the last 24 months. This purchase volume represents approximately $3.45M in transactions.

Which of Purple Innovation's major shareholders have been selling company stock?

Of the 13 institutional investors that sold Purple Innovation's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Stratos Wealth Partners LTD. ($2.53M), No Street GP LP ($1.65M), Geode Capital Management LLC ($754.63K), FMR LLC ($663.69K), Truist Financial Corp ($430.60K), Invesco Ltd. ($181.19K), and JPMorgan Chase & Co. ($126.71K).

How much institutional selling is happening at Purple Innovation?

Institutional investors have sold a total of 6,529,646 shares in the last 24 months. This volume of shares sold represents approximately $5.23M in transactions.


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This page (NASDAQ:PRPL) was last updated on 8/15/2025 by MarketBeat.com Staff
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