Priority Technology (PRTH) Competitors

Priority Technology (NASDAQ:PRTH) and Playtika (NASDAQ:PLTK) are both business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, valuation, media sentiment, risk, earnings, analyst recommendations, dividends, community ranking and institutional ownership.

Which has preferable earnings & valuation, PRTH or PLTK?

Playtika has higher revenue and earnings than Priority Technology. Priority Technology is trading at a lower price-to-earnings ratio than Playtika, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Priority Technology	$851.91M	0.86	-$1.31M	-$0.42	-22.62
Playtika	$2.54B	1.09	$235M	$0.58	12.79

Does the media favor PRTH or PLTK?

In the previous week, Playtika had 3 more articles in the media than Priority Technology. MarketBeat recorded 5 mentions for Playtika and 2 mentions for Priority Technology. Playtika's average media sentiment score of 0.37 beat Priority Technology's score of 0.13 indicating that Playtika is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Priority Technology	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Playtika	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more risk & volatility, PRTH or PLTK?

Priority Technology has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500. Comparatively, Playtika has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500.

Is PRTH or PLTK more profitable?

Playtika has a net margin of 8.52% compared to Priority Technology's net margin of 1.96%. Priority Technology's return on equity of -15.86% beat Playtika's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Priority Technology	1.96%	-15.86%	1.52%
Playtika	8.52%	-144.73%	6.99%

Do institutionals & insiders have more ownership in PRTH or PLTK?

11.5% of Priority Technology shares are held by institutional investors. Comparatively, 11.9% of Playtika shares are held by institutional investors. 76.3% of Priority Technology shares are held by company insiders. Comparatively, 4.8% of Playtika shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Do analysts rate PRTH or PLTK?

Priority Technology currently has a consensus price target of $13.00, indicating a potential upside of 36.84%. Playtika has a consensus price target of $9.00, indicating a potential upside of 21.29%. Given Priority Technology's stronger consensus rating and higher possible upside, research analysts clearly believe Priority Technology is more favorable than Playtika.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Priority Technology	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Playtika	1 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.20

Does the MarketBeat Community prefer PRTH or PLTK?

Playtika received 22 more outperform votes than Priority Technology when rated by MarketBeat users. However, 48.15% of users gave Priority Technology an outperform vote while only 46.15% of users gave Playtika an outperform vote.

Company	Underperform	Outperform
Priority Technology	Outperform Votes 26 48.15%	Underperform Votes 28 51.85%
Playtika	Outperform Votes 48 46.15%	Underperform Votes 56 53.85%

Summary

Playtika beats Priority Technology on 12 of the 18 factors compared between the two stocks.