QVC Group (NASDAQ: QVCGB) is a leading multi‐platform retailer that connects consumers with a curated selection of lifestyle, beauty, fashion, electronics and home goods. Through live television broadcasts, on‐demand video, e-commerce websites and mobile applications, the company offers interactive shopping experiences and personalized content. Headquartered in West Chester, Pennsylvania, QVC Group leverages storytelling and live demonstrations to showcase products from established brands and emerging entrepreneurs.
Founded in 1986 by entrepreneur Joseph Segel, QVC began as a single cable television shopping channel in the United States. It expanded into the United Kingdom in 1993, Germany in 1996 and Italy in 1998, with an entry into Japan shortly thereafter. Over more than three decades, the company has built a reputation for blending entertainment with retail, pioneering technologies in broadcast commerce and developing a loyal customer base through direct engagement and host‐led presentations.
Today, QVC Group operates in major markets across North America, Europe and Asia, adapting its merchandise mix and presentation style to local tastes. It maintains regional studios, distribution centers and specialized buying teams to source products ranging from cosmetics and apparel to kitchen appliances and high-end jewelry. The company’s digital platforms complement its broadcast networks by offering on-demand programming, social media integration and easy checkout options, enabling a seamless omnichannel experience.
Following its separation from its former parent in late 2023, QVC Group is led by Chief Executive Officer David Rawlinson and overseen by a board chaired by media veteran Barry Diller. The leadership team continues to invest in data analytics, customer insight tools and technology partnerships to drive innovation in live and digital commerce, while maintaining the company’s hallmark of personalized service and curated storytelling.
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