Reborn Coffee (REBN) Competitors

Reborn Coffee (NASDAQ:REBN) and BT Brands (NASDAQ:BTBD) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, analyst recommendations, earnings, community ranking, institutional ownership, media sentiment and risk.

Which has more volatility & risk, REBN or BTBD?

Reborn Coffee has a beta of 3.08, meaning that its stock price is 208% more volatile than the S&P 500. Comparatively, BT Brands has a beta of 0.51, meaning that its stock price is 49% less volatile than the S&P 500.

Which has better earnings & valuation, REBN or BTBD?

BT Brands has higher revenue and earnings than Reborn Coffee. BT Brands is trading at a lower price-to-earnings ratio than Reborn Coffee, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Reborn Coffee	$5.95M	0.72	-$4M	-$1.45	-0.81
BT Brands	$14.65M	0.66	-$890K	-$0.22	-7.14

Does the MarketBeat Community believe in REBN or BTBD?

Reborn Coffee received 1 more outperform votes than BT Brands when rated by MarketBeat users. Likewise, 100.00% of users gave Reborn Coffee an outperform vote while only 0.00% of users gave BT Brands an outperform vote.

Company	Underperform	Outperform
Reborn Coffee	Outperform Votes 1 100.00%	Underperform Votes No Votes
BT Brands	Outperform Votes No Votes	Underperform Votes 2 100.00%

Does the media refer more to REBN or BTBD?

In the previous week, Reborn Coffee had 4 more articles in the media than BT Brands. MarketBeat recorded 4 mentions for Reborn Coffee and 0 mentions for BT Brands. Reborn Coffee's average media sentiment score of 0.23 beat BT Brands' score of 0.00 indicating that Reborn Coffee is being referred to more favorably in the media.

Company	Overall Sentiment
Reborn Coffee	Neutral
BT Brands	Neutral

Is REBN or BTBD more profitable?

BT Brands has a net margin of -9.20% compared to Reborn Coffee's net margin of -67.56%. BT Brands' return on equity of -15.31% beat Reborn Coffee's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Reborn Coffee	-67.56%	-180.28%	-39.65%
BT Brands	-9.20%	-15.31%	-9.57%

Do insiders and institutionals have more ownership in REBN or BTBD?

1.8% of Reborn Coffee shares are owned by institutional investors. Comparatively, 0.4% of BT Brands shares are owned by institutional investors. 43.1% of Reborn Coffee shares are owned by company insiders. Comparatively, 19.6% of BT Brands shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Summary

Reborn Coffee beats BT Brands on 9 of the 15 factors compared between the two stocks.