Rocky Mountain Chocolate Factory, Inc. is a specialty chocolate and confectionery franchisor and licensed operator headquartered in Durango, Colorado. Founded in 1981 by William W. Wirth, the company manufactures and markets an array of handcrafted chocolate products, including truffles, fudge, caramel apples, seasonal novelties and gift items. Through a combination of company-owned and franchised retail outlets, as well as licensing agreements with theme parks, entertainment venues and sports arenas, Rocky Mountain Chocolate Factory delivers its premium confections to consumers across the United States and in select international markets.
At the core of its operations is a 140,000-square-foot production facility in Durango, where small-batch techniques and a proprietary candy-making process are used to maintain quality and consistency. The company’s product lineup spans classic chocolate assortments, dipped strawberries and marshmallows, creme-filled truffles, and specialty items tailored for holidays, corporate gifting and event promotions. Retail locations offer on-site preparation viewing areas and tasting stations, reinforcing the brand’s emphasis on experiential retail and customer engagement.
Since introducing its first franchised store in 1986, Rocky Mountain Chocolate Factory has grown its footprint to encompass more than 200 outlets in North America, the Middle East and select Asian markets. The company supports franchisees with site selection, store design, training programs and supply-chain logistics, while pursuing growth through new market openings, co-brand partnerships and e-commerce initiatives. Strategic relationships with major entertainment venues and shopping centers further expand the brand’s visibility and sales channels.
Leadership of Rocky Mountain Chocolate Factory combines deep industry experience with a focus on operational efficiency and brand innovation. Under the guidance of its board of directors and senior management team, the company continues to refine its retail model, develop new product lines and invest in digital platforms to drive customer loyalty and long-term shareholder value.
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