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NASDAQ:SCOR

comScore (SCOR) Stock Price, News & Analysis

comScore logo
$5.16 -0.34 (-6.18%)
As of 03:13 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

About comScore Stock (NASDAQ:SCOR)

Key Stats

Today's Range
$5.24
$5.64
50-Day Range
$4.83
$7.26
52-Week Range
$4.59
$15.69
Volume
2,851 shs
Average Volume
21,294 shs
Market Capitalization
$25.35 million
P/E Ratio
N/A
Dividend Yield
N/A
Price Target
$10.75
Consensus Rating
Moderate Buy

Company Overview

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company provides digital ad solutions, including Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; XMedia Enhanced, which provides a deduplicated view of national programming content; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; Survey Analytics, which measure various consumer insights including brand health metrics; and Activation Solutions, including audience activation and content activation. The company's cross platform solutions products and services comprises Comscore TVNational that helps customers understand the performance of network advertising campaigns; Comscore TVLocal allows customers to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it offers custom solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, the company provides products that measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. It serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. The company was incorporated in 1999 and is headquartered in Reston, Virginia.

comScore Stock Analysis - MarketRank™

See Top-Rated MarketRank™ Stocks
52nd Percentile Overall Score

SCOR MarketRank™: 

comScore scored higher than 52% of companies evaluated by MarketBeat, and ranked 206th out of 321 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

  • Consensus Rating

    comScore has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

  • Amount of Analyst Coverage

    comScore has received no research coverage in the past 90 days.

  • Read more about comScore's stock forecast and price target.
  • Earnings Growth

    Earnings for comScore are expected to grow in the coming year, from ($2.49) to ($1.11) per share.

  • Price to Earnings Ratio vs. the Market

    The P/E ratio of comScore is -0.26, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Earnings Ratio vs. Sector

    The P/E ratio of comScore is -0.26, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

  • Price to Book Value per Share Ratio

    comScore has a P/B Ratio of 0.48. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

  • Read more about comScore's valuation and earnings.
  • Percentage of Shares Shorted

    0.54% of the float of comScore has been sold short.
  • Short Interest Ratio / Days to Cover

    comScore has a short interest ratio ("days to cover") of 0.8, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in comScore has recently decreased by 13.89%, indicating that investor sentiment is improving significantly.
  • Dividend Yield

    comScore does not currently pay a dividend.

  • Dividend Growth

    comScore does not have a long track record of dividend growth.

  • Percentage of Shares Shorted

    0.54% of the float of comScore has been sold short.
  • Short Interest Ratio / Days to Cover

    comScore has a short interest ratio ("days to cover") of 0.8, which is generally considered an acceptable ratio of short interest to trading volume.
  • Change versus previous month

    Short interest in comScore has recently decreased by 13.89%, indicating that investor sentiment is improving significantly.
  • News Sentiment

    comScore has a news sentiment score of 0.17. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.78 average news sentiment score of Business Services companies.
  • News Coverage This Week

    MarketBeat has tracked 5 news articles for comScore this week, compared to 6 articles on an average week.
  • Insider Buying vs. Insider Selling

    In the past three months, comScore insiders have not sold or bought any company stock.

  • Percentage Held by Insiders

    Only 8.80% of the stock of comScore is held by insiders.

  • Percentage Held by Institutions

    42.15% of the stock of comScore is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

  • Read more about comScore's insider trading history.
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SCOR Stock News Headlines

Roth MKM media/entertainment analysts hold analyst/industry conference call
comScore (NASDAQ:SCOR) Coverage Initiated by Analysts at StockNews.com
Get Your Bank Account “Fed Invasion” Ready with THESE 4 Simple Steps
Starting as soon as a few months from now, the United States government will make a sweeping change to bank accounts nationwide. It will give them unprecedented powers to control your bank account.
Comscore To Announce First Quarter 2025 Financial Results
comScore (NASDAQ:SCOR) Now Covered by Analysts at StockNews.com
See More Headlines

SCOR Stock Analysis - Frequently Asked Questions

comScore's stock was trading at $5.84 at the beginning of 2025. Since then, SCOR shares have decreased by 2.8% and is now trading at $5.6750.
View the best growth stocks for 2025 here
.

comScore, Inc. (NASDAQ:SCOR) announced its earnings results on Tuesday, March, 4th. The company reported ($0.27) earnings per share for the quarter, missing analysts' consensus estimates of $0.36 by $0.63. The firm earned $94.94 million during the quarter, compared to analyst estimates of $91.66 million. comScore had a negative net margin of 25.77% and a negative trailing twelve-month return on equity of 243.87%.
Read the conference call transcript
.

comScore shares reverse split on Wednesday, December 20th 2023. The 1-20 reverse split was announced on Wednesday, December 20th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Wednesday, December 20th 2023. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

Shares of SCOR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Based on aggregate information from My MarketBeat watchlists, some other companies that comScore investors own include Costco Wholesale (COST), Sandstorm Gold (SAND), CRISPR Therapeutics (CRSP), Radius Recycling (RDUS), Meta Platforms (META), Avino Silver & Gold Mines (ASM) and Avino Silver & Gold Mines (ASM).

Company Calendar

Last Earnings
3/04/2025
Today
4/25/2025
Next Earnings (Estimated)
5/06/2025
Fiscal Year End
12/31/2025

Industry, Sector and Symbol

Stock Exchange
NASDAQ
Industry
Business services, not elsewhere classified
Sub-Industry
Business Services
Current Symbol
NASDAQ:SCOR
Employees
1,360
Year Founded
N/A

Price Target and Rating

Average Stock Price Target
$10.75
High Stock Price Target
$13.50
Low Stock Price Target
$8.00
Potential Upside/Downside
+95.5%
Consensus Rating
Moderate Buy
Rating Score (0-4)
2.50
Research Coverage
2 Analysts

Profitability

Trailing P/E Ratio
N/A
Forward P/E Ratio
N/A
P/E Growth
N/A
Net Income
$-79,360,000.00
Pretax Margin
-26.15%

Debt

Sales & Book Value

Annual Sales
$356.05 million
Cash Flow
$4.55 per share
Price / Cash Flow
1.21
Book Value
$11.80 per share
Price / Book
0.47

Miscellaneous

Free Float
4,461,000
Market Cap
$27.02 million
Optionable
No Data
Beta
1.08

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This page (NASDAQ:SCOR) was last updated on 4/25/2025 by MarketBeat.com Staff
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