Sprouts Farmers Market (SFM) Competitors

Vital Farms (NASDAQ:VITL) and Sprouts Farmers Market (NASDAQ:SFM) are related companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, earnings, dividends, profitability, valuation and risk.

Which has higher earnings and valuation, VITL or SFM?

Sprouts Farmers Market has higher revenue and earnings than Vital Farms. Vital Farms is trading at a lower price-to-earnings ratio than Sprouts Farmers Market, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$606.31M	2.78	$53.39M	$1.12	33.74
Sprouts Farmers Market	$7.72B	2.09	$380.60M	$4.45	37.00

Is VITL or SFM more profitable?

Vital Farms has a net margin of 8.26% compared to Sprouts Farmers Market's net margin of 5.53%. Sprouts Farmers Market's return on equity of 34.20% beat Vital Farms' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	8.26%	19.53%	14.63%
Sprouts Farmers Market	5.53%	34.20%	12.43%

Which has more volatility & risk, VITL or SFM?

Vital Farms has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500. Comparatively, Sprouts Farmers Market has a beta of 0.77, meaning that its stock price is 23% less volatile than the S&P 500.

Does the media prefer VITL or SFM?

In the previous week, Sprouts Farmers Market had 12 more articles in the media than Vital Farms. MarketBeat recorded 18 mentions for Sprouts Farmers Market and 6 mentions for Vital Farms. Sprouts Farmers Market's average media sentiment score of 1.23 beat Vital Farms' score of 1.11 indicating that Sprouts Farmers Market is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sprouts Farmers Market	14 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate VITL or SFM?

Vital Farms presently has a consensus price target of $44.67, indicating a potential upside of 18.20%. Sprouts Farmers Market has a consensus price target of $167.86, indicating a potential upside of 1.95%. Given Vital Farms' stronger consensus rating and higher possible upside, equities research analysts clearly believe Vital Farms is more favorable than Sprouts Farmers Market.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	3.10
Sprouts Farmers Market	0 Sell rating(s)	9 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.36

Do insiders and institutionals have more ownership in VITL or SFM?

98.6% of Vital Farms shares are held by institutional investors. 21.3% of Vital Farms shares are held by insiders. Comparatively, 1.1% of Sprouts Farmers Market shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Vital Farms beats Sprouts Farmers Market on 10 of the 17 factors compared between the two stocks.