Southern First Bancshares (SFST) Competitors $31.01 -0.55 (-1.74%) As of 03:11 PM Eastern Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock SFST vs. PFC, LC, BFC, ML, OBK, OBNK, SUPV, BTDR, FSUN, and GHLDShould you be buying Southern First Bancshares stock or one of its competitors? The main competitors of Southern First Bancshares include Premier Financial (PFC), LendingClub (LC), Bank First (BFC), MoneyLion (ML), Origin Bancorp (OBK), Origin Bancorp (OBNK), Grupo Supervielle (SUPV), Bitdeer Technologies Group (BTDR), Firstsun Capital Bancorp (FSUN), and Guild (GHLD). These companies are all part of the "banking" industry. Southern First Bancshares vs. Premier Financial LendingClub Bank First MoneyLion Origin Bancorp Origin Bancorp Grupo Supervielle Bitdeer Technologies Group Firstsun Capital Bancorp Guild Premier Financial (NASDAQ:PFC) and Southern First Bancshares (NASDAQ:SFST) are both small-cap finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their community ranking, earnings, risk, analyst recommendations, profitability, valuation, dividends, institutional ownership and media sentiment. Does the MarketBeat Community favor PFC or SFST? Southern First Bancshares received 185 more outperform votes than Premier Financial when rated by MarketBeat users. Likewise, 52.79% of users gave Southern First Bancshares an outperform vote while only 38.89% of users gave Premier Financial an outperform vote. CompanyUnderperformOutperformPremier FinancialOutperform Votes1438.89% Underperform Votes2261.11% Southern First BancsharesOutperform Votes19952.79% Underperform Votes17847.21% Do analysts prefer PFC or SFST? Premier Financial presently has a consensus target price of $22.50, indicating a potential downside of 19.76%. Given Premier Financial's stronger consensus rating and higher probable upside, analysts clearly believe Premier Financial is more favorable than Southern First Bancshares.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Premier Financial 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Southern First Bancshares 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Which has better valuation & earnings, PFC or SFST? Premier Financial has higher revenue and earnings than Southern First Bancshares. Premier Financial is trading at a lower price-to-earnings ratio than Southern First Bancshares, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioPremier Financial$243.59M4.13$71.40M$1.9914.09Southern First Bancshares$93.34M2.76$15.53M$1.9216.44 Do insiders and institutionals hold more shares of PFC or SFST? 66.1% of Premier Financial shares are owned by institutional investors. Comparatively, 75.0% of Southern First Bancshares shares are owned by institutional investors. 2.2% of Premier Financial shares are owned by insiders. Comparatively, 7.6% of Southern First Bancshares shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has more volatility and risk, PFC or SFST? Premier Financial has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500. Comparatively, Southern First Bancshares has a beta of 0.73, meaning that its stock price is 27% less volatile than the S&P 500. Is PFC or SFST more profitable? Premier Financial has a net margin of 16.12% compared to Southern First Bancshares' net margin of 7.28%. Premier Financial's return on equity of 7.66% beat Southern First Bancshares' return on equity.Company Net Margins Return on Equity Return on Assets Premier Financial16.12% 7.66% 0.87% Southern First Bancshares 7.28%4.85%0.38% Does the media prefer PFC or SFST? In the previous week, Southern First Bancshares had 6 more articles in the media than Premier Financial. MarketBeat recorded 6 mentions for Southern First Bancshares and 0 mentions for Premier Financial. Southern First Bancshares' average media sentiment score of 0.68 beat Premier Financial's score of 0.00 indicating that Southern First Bancshares is being referred to more favorably in the news media. Company Overall Sentiment Premier Financial Neutral Southern First Bancshares Positive SummaryPremier Financial beats Southern First Bancshares on 10 of the 17 factors compared between the two stocks. Remove Ads Get Southern First Bancshares News Delivered to You Automatically Sign up to receive the latest news and ratings for SFST and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SFST vs. The Competition Export to ExcelMetricSouthern First BancsharesNational commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$257.81M$20.67B$10.85B$7.57BDividend YieldN/A3.88%6.00%4.32%P/E Ratio16.4411.6921.5717.82Price / Sales2.762.6125.4794.61Price / Cash15.3111.1617.6134.64Price / Book0.821.082.574.00Net Income$15.53M$2.17B$1.03B$247.23M7 Day Performance-2.80%-0.94%0.14%1.44%1 Month Performance-3.57%-5.64%-3.46%-6.26%1 Year Performance17.98%15.55%534.42%0.59% Southern First Bancshares Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SFSTSouthern First Bancshares2.836 of 5 stars$31.01-1.7%N/A+18.6%$253.32M$93.34M16.15290Upcoming EarningsNews CoveragePFCPremier FinancialN/A$28.04flat$22.50-19.8%N/A$1.00B$243.59M14.091,023Upcoming EarningsLCLendingClub4.8846 of 5 stars$8.83+1.6%$16.00+81.3%+21.1%$1.00B$787.01M19.611,580News CoveragePositive NewsBFCBank First1.7754 of 5 stars$96.92+0.3%$104.00+7.3%+29.4%$968.72M$154.64M14.91330Earnings ReportNews CoveragePositive NewsMLMoneyLion1.4178 of 5 stars$84.99-0.9%$92.83+9.2%+18.5%$962.03M$545.91M386.30560News CoverageOBKOrigin Bancorp4.1358 of 5 stars$30.28-0.2%$43.00+42.0%+6.9%$945.94M$352.58M12.311,010News CoverageHigh Trading VolumeOBNKOrigin Bancorp1.8997 of 5 stars$30.35-3.5%N/A+5.4%$934.20M$347.14M9.451,010Gap UpSUPVGrupo Supervielle1.8652 of 5 stars$10.53-4.0%$13.67+29.8%+178.1%$931.91M$934.81B14.624,810Short Interest ↑News CoverageBTDRBitdeer Technologies Group2.433 of 5 stars$8.28+3.1%$21.00+153.6%+27.4%$927.08M$349.78M-15.92211News CoverageGap DownFSUNFirstsun Capital Bancorp2.3856 of 5 stars$33.25-1.4%$46.67+40.4%N/A$922.82M$377.44M0.001,176News CoverageHigh Trading VolumeGHLDGuild4.2768 of 5 stars$13.98-7.4%$16.60+18.7%-4.2%$865.42M$1.06B-9.025,100Short Interest ↓ Remove Ads Related Companies and Tools Related Companies PFC Competitors LC Competitors BFC Competitors ML Competitors OBK Competitors OBNK Competitors SUPV Competitors BTDR Competitors FSUN Competitors GHLD Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SFST) was last updated on 4/16/2025 by MarketBeat.com Staff From Our Partners[Action Required] Claim Your FREE IRS Loophole GuideThis shouldn't surprise anyone who's been paying attention, but... 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