Saga Communications (SGA) Competitors

E.W. Scripps (NASDAQ:SSP) and Saga Communications (NASDAQ:SGA) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their earnings, profitability, dividends, media sentiment, analyst recommendations, community ranking, valuation, risk and institutional ownership.

Do insiders and institutionals have more ownership in SSP or SGA?

67.8% of E.W. Scripps shares are held by institutional investors. Comparatively, 74.3% of Saga Communications shares are held by institutional investors. 3.3% of E.W. Scripps shares are held by company insiders. Comparatively, 21.9% of Saga Communications shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has more volatility & risk, SSP or SGA?

E.W. Scripps has a beta of 1.48, suggesting that its share price is 48% more volatile than the S&P 500. Comparatively, Saga Communications has a beta of 0.26, suggesting that its share price is 74% less volatile than the S&P 500.

Is SSP or SGA more profitable?

Saga Communications has a net margin of 4.24% compared to E.W. Scripps' net margin of -8.55%. E.W. Scripps' return on equity of 9.40% beat Saga Communications' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E.W. Scripps	-8.55%	9.40%	1.34%
Saga Communications	4.24%	3.22%	2.40%

Does the MarketBeat Community prefer SSP or SGA?

E.W. Scripps received 4 more outperform votes than Saga Communications when rated by MarketBeat users. However, 36.84% of users gave Saga Communications an outperform vote while only 33.33% of users gave E.W. Scripps an outperform vote.

Company	Underperform	Outperform
E.W. Scripps	Outperform Votes 11 33.33%	Underperform Votes 22 66.67%
Saga Communications	Outperform Votes 7 36.84%	Underperform Votes 12 63.16%

Which has preferable earnings & valuation, SSP or SGA?

Saga Communications has lower revenue, but higher earnings than E.W. Scripps. E.W. Scripps is trading at a lower price-to-earnings ratio than Saga Communications, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E.W. Scripps	$2.29B	0.09	-$998.09M	-$3.10	-0.74
Saga Communications	$112.77M	0.66	$9.50M	$0.72	16.58

Do analysts rate SSP or SGA?

E.W. Scripps currently has a consensus price target of $5.75, suggesting a potential upside of 152.19%. Given E.W. Scripps' stronger consensus rating and higher probable upside, analysts plainly believe E.W. Scripps is more favorable than Saga Communications.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Saga Communications	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media prefer SSP or SGA?

In the previous week, Saga Communications had 11 more articles in the media than E.W. Scripps. MarketBeat recorded 12 mentions for Saga Communications and 1 mentions for E.W. Scripps. E.W. Scripps' average media sentiment score of 1.76 beat Saga Communications' score of 0.08 indicating that E.W. Scripps is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E.W. Scripps	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Saga Communications	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Saga Communications beats E.W. Scripps on 10 of the 18 factors compared between the two stocks.