Safety Shot (SHOT) Competitors $0.45 -0.02 (-4.69%) Closing price 04/17/2025 04:00 PM EasternExtended Trading$0.46 +0.01 (+2.60%) As of 04/17/2025 05:52 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock SHOT vs. SNBR, VIOT, GPRO, PRPL, NTZ, UG, RAY, CPSH, ATER, and FEBOShould you be buying Safety Shot stock or one of its competitors? The main competitors of Safety Shot include Sleep Number (SNBR), Viomi Technology (VIOT), GoPro (GPRO), Purple Innovation (PRPL), Natuzzi (NTZ), United-Guardian (UG), Raytech (RAY), CPS Technologies (CPSH), Aterian (ATER), and Fenbo (FEBO). These companies are all part of the "consumer goods" industry. Safety Shot vs. Sleep Number Viomi Technology GoPro Purple Innovation Natuzzi United-Guardian Raytech CPS Technologies Aterian Fenbo Sleep Number (NASDAQ:SNBR) and Safety Shot (NASDAQ:SHOT) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, community ranking, institutional ownership, dividends, earnings, risk, analyst recommendations, valuation and profitability. Which has preferable earnings & valuation, SNBR or SHOT? Safety Shot has lower revenue, but higher earnings than Sleep Number. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSleep Number$1.68B0.07-$15.29M-$0.90-5.87Safety Shot$701.97K47.65-$15.08MN/AN/A Is SNBR or SHOT more profitable? Sleep Number has a net margin of -2.35% compared to Safety Shot's net margin of -3,696.97%. Sleep Number's return on equity of 0.00% beat Safety Shot's return on equity.Company Net Margins Return on Equity Return on Assets Sleep Number-2.35% N/A -1.98% Safety Shot -3,696.97%-606.06%-402.64% Do insiders & institutionals have more ownership in SNBR or SHOT? 85.7% of Sleep Number shares are owned by institutional investors. Comparatively, 12.6% of Safety Shot shares are owned by institutional investors. 6.8% of Sleep Number shares are owned by insiders. Comparatively, 19.1% of Safety Shot shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Do analysts recommend SNBR or SHOT? Sleep Number currently has a consensus target price of $10.33, indicating a potential upside of 95.71%. Given Sleep Number's stronger consensus rating and higher probable upside, equities analysts plainly believe Sleep Number is more favorable than Safety Shot.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sleep Number 0 Sell rating(s) 3 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Safety Shot 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the media prefer SNBR or SHOT? In the previous week, Safety Shot had 5 more articles in the media than Sleep Number. MarketBeat recorded 11 mentions for Safety Shot and 6 mentions for Sleep Number. Sleep Number's average media sentiment score of 0.41 beat Safety Shot's score of 0.37 indicating that Sleep Number is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sleep Number 0 Very Positive mention(s) 4 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Safety Shot 2 Very Positive mention(s) 3 Positive mention(s) 4 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more risk and volatility, SNBR or SHOT? Sleep Number has a beta of 2.07, meaning that its stock price is 107% more volatile than the S&P 500. Comparatively, Safety Shot has a beta of 1.86, meaning that its stock price is 86% more volatile than the S&P 500. Does the MarketBeat Community favor SNBR or SHOT? Sleep Number received 427 more outperform votes than Safety Shot when rated by MarketBeat users. CompanyUnderperformOutperformSleep NumberOutperform Votes42757.01% Underperform Votes32242.99% Safety ShotN/AN/A SummarySleep Number beats Safety Shot on 10 of the 14 factors compared between the two stocks. Get Safety Shot News Delivered to You Automatically Sign up to receive the latest news and ratings for SHOT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHOT vs. The Competition Export to ExcelMetricSafety ShotToilet preparations IndustryMedical SectorNASDAQ ExchangeMarket Cap$33.45M$10.73B$5.31B$7.35BDividend YieldN/A3.32%5.47%4.31%P/E RatioN/A14.2521.9417.82Price / Sales47.654.50380.9497.68Price / CashN/A17.9038.3134.64Price / Book2.0411.986.453.98Net Income-$15.08M$332.81M$3.22B$247.81M7 Day Performance-1.64%3.42%5.85%3.19%1 Month Performance-4.81%-8.99%-9.58%-7.70%1 Year Performance-75.58%-16.77%11.85%1.49% Safety Shot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHOTSafety Shot0.5994 of 5 stars$0.45-4.7%N/A-75.6%$33.45M$701,967.000.0010Short Interest ↑News CoverageGap UpSNBRSleep Number2.2654 of 5 stars$5.20-0.6%$12.00+130.8%-61.2%$117.09M$1.68B-2.875,120Upcoming EarningsNews CoverageGap UpHigh Trading VolumeVIOTViomi Technology2.2677 of 5 stars$1.37-4.9%N/A+157.9%$93.46M$2.12B22.831,470Short Interest ↓Positive NewsGap UpGPROGoPro3.4209 of 5 stars$0.52+2.9%$1.50+189.1%-69.1%$81.67M$801.47M-0.18880Analyst ForecastHigh Trading VolumePRPLPurple Innovation2.2101 of 5 stars$0.67+0.4%$1.25+86.6%-61.7%$71.86M$487.88M-0.671,800NTZNatuzzi0.2707 of 5 stars$4.22+9.3%N/A-34.6%$42.52M$328.02M0.004,260Upcoming EarningsAnalyst ForecastShort Interest ↑Gap UpHigh Trading VolumeUGUnited-Guardian1.4847 of 5 stars$8.25-7.1%N/A+2.4%$37.90M$12.18M10.8620Short Interest ↑Negative NewsGap DownRAYRaytechN/A$1.78-3.8%N/AN/A$31.35M$77.20M0.00N/AShort Interest ↓Positive NewsGap UpCPSHCPS Technologies0.4288 of 5 stars$1.46-2.0%N/A-18.7%$21.21M$21.12M-10.43100Analyst ForecastNews CoverageGap DownATERAterian2.0214 of 5 stars$1.76-3.3%$4.00+127.3%-17.3%$15.40M$99.05M-0.64160Short Interest ↑FEBOFenboN/A$1.22+9.9%N/A-87.3%$13.42M$127.43M0.00284Positive NewsGap Up Related Companies and Tools Related Companies SNBR Competitors VIOT Competitors GPRO Competitors PRPL Competitors NTZ Competitors UG Competitors RAY Competitors CPSH Competitors ATER Competitors FEBO Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SHOT) was last updated on 4/20/2025 by MarketBeat.com Staff From Our PartnersThe real reason gold is soaring (and likely to continue)Trump’s Policies Are Fueling a Gold Boom—Here’s Your Chance to Profit Donald Trump’s bold policies are driv...Golden Portfolio | SponsoredTrump to redistribute trillions of dollars Trump’s Final Reset Inside the shocking plot to re-engineer America’s financial system…and why you need to ...Porter & Company | SponsoredDOGE Social Security bombshell?Elon Musk just dropped another bombshell... 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