Safety Shot (SHOT) Competitors $0.39 -0.08 (-16.70%) Closing price 04:00 PM EasternExtended Trading$0.40 +0.01 (+1.49%) As of 07:48 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock SHOT vs. GPRO, VIOT, PRPL, CPSH, NTZ, UG, RAY, NVFY, ATER, and FEBOShould you be buying Safety Shot stock or one of its competitors? The main competitors of Safety Shot include GoPro (GPRO), Viomi Technology (VIOT), PURPLE INNOVATION (PRPL), CPS Technologies (CPSH), Natuzzi (NTZ), United-Guardian (UG), Raytech (RAY), Nova Lifestyle (NVFY), Aterian (ATER), and Fenbo (FEBO). These companies are all part of the "consumer goods" industry. Safety Shot vs. Its Competitors GoPro Viomi Technology PURPLE INNOVATION CPS Technologies Natuzzi United-Guardian Raytech Nova Lifestyle Aterian Fenbo Safety Shot (NASDAQ:SHOT) and GoPro (NASDAQ:GPRO) are both small-cap consumer goods companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, profitability, dividends, earnings, valuation, institutional ownership, media sentiment and risk. Does the media refer more to SHOT or GPRO? In the previous week, Safety Shot had 10 more articles in the media than GoPro. MarketBeat recorded 13 mentions for Safety Shot and 3 mentions for GoPro. GoPro's average media sentiment score of 0.20 beat Safety Shot's score of 0.00 indicating that GoPro is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Safety Shot 0 Very Positive mention(s) 4 Positive mention(s) 3 Neutral mention(s) 4 Negative mention(s) 2 Very Negative mention(s) Neutral GoPro 1 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Which has more risk & volatility, SHOT or GPRO? Safety Shot has a beta of 1.58, indicating that its stock price is 58% more volatile than the S&P 500. Comparatively, GoPro has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500. Which has better valuation and earnings, SHOT or GPRO? Safety Shot has higher earnings, but lower revenue than GoPro. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSafety Shot$700K45.78-$49.41MN/AN/AGoPro$801.47M0.15-$432.31M-$0.90-0.88 Is SHOT or GPRO more profitable? Safety Shot has a net margin of 0.00% compared to GoPro's net margin of -17.93%. GoPro's return on equity of -60.09% beat Safety Shot's return on equity.Company Net Margins Return on Equity Return on Assets Safety ShotN/A -1,502.87% -433.74% GoPro -17.93%-60.09%-17.03% Do analysts rate SHOT or GPRO? GoPro has a consensus price target of $0.75, indicating a potential downside of 4.76%. Given GoPro's stronger consensus rating and higher probable upside, analysts clearly believe GoPro is more favorable than Safety Shot.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Safety Shot 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00GoPro 0 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00 Do institutionals and insiders have more ownership in SHOT or GPRO? 12.6% of Safety Shot shares are owned by institutional investors. Comparatively, 70.1% of GoPro shares are owned by institutional investors. 19.1% of Safety Shot shares are owned by company insiders. Comparatively, 18.4% of GoPro shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. SummaryGoPro beats Safety Shot on 7 of the 13 factors compared between the two stocks. Get Safety Shot News Delivered to You Automatically Sign up to receive the latest news and ratings for SHOT and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SHOT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SHOT vs. The Competition Export to ExcelMetricSafety ShotMED PRODUCTS IndustryMedical SectorNASDAQ ExchangeMarket Cap$38.47M$10.44B$5.47B$8.95BDividend YieldN/A2.08%5.25%4.06%P/E RatioN/A16.3327.0020.10Price / Sales45.7830.64435.75120.29Price / CashN/A22.7536.8257.86Price / Book-13.013.657.985.56Net Income-$49.41M$235.43M$3.16B$248.40M7 Day Performance-9.80%1.77%3.69%6.04%1 Month Performance44.25%1.59%2.91%7.69%1 Year Performance-62.84%-9.65%34.30%20.97% Safety Shot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SHOTSafety ShotN/A$0.39-16.7%N/A-56.6%$38.47M$700K0.0010Gap DownHigh Trading VolumeGPROGoPro2.0708 of 5 stars$0.76+1.5%$0.75-0.7%-45.6%$117.34M$801.47M-0.84880News CoverageGap UpVIOTViomi Technology1.8436 of 5 stars$2.64+59.0%N/A+190.0%$113.25M$290.30M44.001,470Gap UpHigh Trading VolumePRPLPURPLE INNOVATION1.853 of 5 stars$0.72-6.4%$1.25+74.8%-31.3%$82.26M$487.88M-1.151,200CPSHCPS Technologies0.4892 of 5 stars$2.75-4.8%N/A+60.8%$41.98M$21.12M-13.75100Positive NewsGap DownNTZNatuzzi0.8828 of 5 stars$3.31-4.2%N/A-29.7%$38M$345.01M0.003,205News CoverageGap DownUGUnited-Guardian2.472 of 5 stars$8.26+2.0%N/A-10.6%$37.21M$12.18M13.1120RAYRaytechN/A$1.33-2.6%N/A-69.4%$24.04M$8.56M0.00N/AGap UpHigh Trading VolumeNVFYNova Lifestyle0.3715 of 5 stars$1.54+13.2%N/A-3.1%$18.64M$9.69M-0.3430Positive NewsGap DownATERAterian2.6897 of 5 stars$1.48-4.5%$4.00+170.3%-44.6%$15.39M$99.04M-1.01160News CoverageFEBOFenboN/A$0.90-16.7%N/A-93.4%$11.95M$17.11M0.00284Positive NewsGap DownHigh Trading Volume Related Companies and Tools Related Companies GPRO Competitors VIOT Competitors PRPL Competitors CPSH Competitors NTZ Competitors UG Competitors RAY Competitors NVFY Competitors ATER Competitors FEBO Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:SHOT) was last updated on 7/8/2025 by MarketBeat.com Staff From Our PartnersThis Signal Only Flashes Once Every 4 Years – And It Just TriggeredThis same signal has appeared twice before in the past 8 years — both times, it kicked off major moves in cryp...Crypto Swap Profits | SponsoredINVESTOR ALERT: Tiny “$3 AI Wonder Stock” on the Verge of Blasting OffRight now, we’re witnessing a monumental shift in the world.Traders Agency | SponsoredEveryone’s watching Nvidia right now. 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