SHOT vs. PRPL, VIOT, NTZ, UG, CPSH, RAY, ATER, FEBO, LOBO, and CTHR
Should you be buying Safety Shot stock or one of its competitors? The main competitors of Safety Shot include Purple Innovation (PRPL), Viomi Technology (VIOT), Natuzzi (NTZ), United-Guardian (UG), CPS Technologies (CPSH), Raytech (RAY), Aterian (ATER), Fenbo (FEBO), Lobo EV Technologies (LOBO), and Charles & Colvard, Ltd. (CTHR). These companies are all part of the "consumer goods" industry.
Safety Shot vs.
Safety Shot (NASDAQ:SHOT) and Purple Innovation (NASDAQ:PRPL) are both small-cap medical companies, but which is the superior stock? We will contrast the two businesses based on the strength of their media sentiment, community ranking, risk, analyst recommendations, dividends, profitability, valuation, institutional ownership and earnings.
Safety Shot has higher earnings, but lower revenue than Purple Innovation.
Safety Shot has a beta of 1.79, indicating that its share price is 79% more volatile than the S&P 500. Comparatively, Purple Innovation has a beta of 2.16, indicating that its share price is 116% more volatile than the S&P 500.
12.6% of Safety Shot shares are held by institutional investors. Comparatively, 88.4% of Purple Innovation shares are held by institutional investors. 19.1% of Safety Shot shares are held by company insiders. Comparatively, 53.7% of Purple Innovation shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
In the previous week, Safety Shot had 2 more articles in the media than Purple Innovation. MarketBeat recorded 2 mentions for Safety Shot and 0 mentions for Purple Innovation. Purple Innovation's average media sentiment score of 1.91 beat Safety Shot's score of 0.10 indicating that Purple Innovation is being referred to more favorably in the news media.
Purple Innovation has a net margin of -21.34% compared to Safety Shot's net margin of -3,696.97%. Purple Innovation's return on equity of -84.67% beat Safety Shot's return on equity.
Purple Innovation has a consensus target price of $1.70, indicating a potential upside of 73.79%. Given Purple Innovation's stronger consensus rating and higher probable upside, analysts clearly believe Purple Innovation is more favorable than Safety Shot.
Purple Innovation received 298 more outperform votes than Safety Shot when rated by MarketBeat users.
Summary
Purple Innovation beats Safety Shot on 12 of the 15 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:SHOT) was last updated on 2/21/2025 by MarketBeat.com Staff