Lizhi Inc. is a China-based audio entertainment platform operator that develops and operates user-generated content (“UGC”) applications for mobile and web. Its core offering is a voice-focused social media ecosystem that enables content creators to produce and distribute audio programming—ranging from podcasts and storytelling to live talk shows—while connecting with listeners through interactive features.
The company’s flagship product, the Lizhi App, provides a suite of creation and distribution tools that allow anyone to record, edit and publish audio episodes. In addition to basic podcast hosting, Lizhi offers premium content channels, live audio rooms and a discovery engine powered by personalized recommendations. Creators can also access Lizhi Studio, a desktop application designed for higher-quality production and post-production editing.
Lizhi’s monetization model combines virtual gifting in live broadcasts, paid subscriptions to exclusive shows, advertising and content licensing. Listeners may purchase digital gifts to support favorite hosts, subscribe to premium podcasts or encounter targeted audio ads. Partnerships with music rights holders and third-party media firms enable the company to expand its content library and generate licensing revenue.
Founded in 2013 and headquartered in Beijing, Lizhi is led by its co-founder and Chief Executive Officer, Yao Zhongmin. The company went public on the Nasdaq Stock Market under the ticker SOGP, positioning itself to deepen investment in technology, broaden creator incentives and extend its footprint beyond Greater China.
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