Sonos (SONO) Stock Price, News & Analysis

Company Overview

Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells audio products and services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. It offers wireless, portable, and home theater speakers; components; and accessories. The company offers its products through approximately 10,000 third-party retail stores, including custom installers of home audio systems; and e-commerce retailers, as well as through its website. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is headquartered in Santa Barbara, California.

Key Stats

• Today's Range: $10.76 to $11.34
• 50-Day Range: $9.91 to $11.44
• 52-Week Range: $7.63 to $15.89
• Volume: 2.07 million shs
• Average Volume: 2.11 million shs
• Market Capitalization: $1.37 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $13.67
• Consensus Rating: Hold

Sonos Stock Analysis - MarketRank™

Sonos scored higher than 32% of companies evaluated by MarketBeat, and ranked 225th out of 285 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Sonos has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 2 buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Sonos has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Sonos are expected to grow in the coming year, from ($0.37) to ($0.27) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sonos is -17.43, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sonos is -17.43, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Sonos has a P/B Ratio of 3.43. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.53% of the float of Sonos has been sold short.

Short Interest Ratio / Days to Cover

Sonos has a short interest ratio ("days to cover") of 4.3.

Change versus previous month

Short interest in Sonos has recently increased by 0.66%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sonos does not currently pay a dividend.

Dividend Growth

Sonos does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

6.53% of the float of Sonos has been sold short.

Short Interest Ratio / Days to Cover

Sonos has a short interest ratio ("days to cover") of 4.3.

Change versus previous month

Short interest in Sonos has recently increased by 0.66%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.51

News Sentiment

Sonos has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.65 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 38 news articles for Sonos this week, compared to 12 articles on an average week.

Search Interest

3 people have searched for SONO on MarketBeat in the last 30 days. This is an increase of 200% compared to the previous 30 days.

MarketBeat Follows

3 people have added Sonos to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Sonos insiders have bought more of their company's stock than they have sold. Specifically, they have bought $28,221,317.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 1.80% of the stock of Sonos is held by insiders.

Percentage Held by Institutions

85.82% of the stock of Sonos is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SONO Stock Analysis - Frequently Asked Questions

How have SONO shares performed this year?

Sonos' stock was trading at $15.04 at the beginning of 2025. Since then, SONO stock has decreased by 24.7% and is now trading at $11.33.

How were Sonos' earnings last quarter?

Sonos, Inc. (NASDAQ:SONO) announced its quarterly earnings data on Wednesday, August, 6th. The company reported ($0.03) EPS for the quarter, missing analysts' consensus estimates of ($0.02) by $0.01. Sonos's revenue for the quarter was down 13.2% compared to the same quarter last year.
Read the conference call transcript.

How will Sonos' stock buyback program work?

Sonos' Board of Directors authorized a stock buyback plan on Monday, February 24th 2025, which allows the company to buy back $150,000,000 in outstanding shares, according to EventVestor. This means that the company could reacquire up to 10.1% of its stock through open market purchases. Stock buyback plans are often an indication that the company's management believes its shares are undervalued.

Does Sonos have any subsidiaries?

Sonos subsidiaries include these companies: Snips, and Sonos Europe B.V. (Netherlands).

When did Sonos IPO?

Sonos (SONO) raised $250 million in an initial public offering (IPO) on Thursday, August 2nd 2018. The company issued 13,900,000 shares at a price of $17.00-$19.00 per share. Morgan Stanley, Goldman Sachs and Allen & Company acted as the underwriters for the IPO and RBC Capital Markets, Jefferies, KKR, Raymond James and Stifel were co-managers.

Who are Sonos' major shareholders?

Top institutional investors of Sonos include Geode Capital Management LLC (2.40%), Deroy & Devereaux Private Investment Counsel Inc. (1.70%), Bank of New York Mellon Corp (0.65%) and Connor Clark & Lunn Investment Management Ltd. (0.49%). Insiders that own company stock include Coliseum Capital Management, L, Patrick Spence, Nicholas Millington, Edward P Lazarus, Christopher Scott Mason, Thomas Conrad, Shamayne Braman, Maxime Bouvat-Merlin and Joanna Coles.
View institutional ownership trends.

How do I buy shares of Sonos?

Shares of SONO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sonos own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sonos investors own include American Water Works (AWK), Humana (HUM), Waste Connections (WCN), AU Optronics (AUOTY), Voyager Therapeutics (VYGR), The RMR Group (RMR) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 8/06/2025
• Today: 8/09/2025
• Fiscal Year End: 9/30/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: AUDIO/VIDEO PRD
• Sub-Industry: Recreation
• Current Symbol: NASDAQ:SONO
• CIK: 1314727
• Web: www.sonos.com
• Phone: (805) 965-3001
• Fax: N/A
• Employees: 1,708
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Sonos: $13.67
• High Price Target: $17.00
• Low Price Target: $11.00
• Potential Upside/Downside: +20.6%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.65)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$38.15 million
• Net Margins: -5.41%
• Pretax Margin: -5.56%
• Return on Equity: -18.19%
• Return on Assets: -8.71%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.59
• Quick Ratio: 1.09

Sales & Book Value

• Annual Sales: $1.52 billion
• Price / Sales: 0.90
• Cash Flow: $0.12 per share
• Price / Cash Flow: 96.94
• Book Value: $3.30 per share
• Price / Book: 3.43

Miscellaneous

• Outstanding Shares: 120,880,000
• Free Float: 118,704,000
• Market Cap: $1.37 billion
• Optionable: Optionable
• Beta: 2.04