Sonos (SONO) Stock Price, News & Analysis

Company Overview

Sonos, Inc. is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp. The Sonos app provides setup, system management and audio tuning features, including Trueplay tuning technology to optimize sound performance for each room. The company also partners with voice-assistant providers and supports third-party integrations to enhance user convenience and system interoperability.

Founded in 2002 in Santa Barbara, California, Sonos has grown into a global audio brand with direct-to-consumer sales through its website and flagship stores, as well as distribution partnerships with major retailers and online marketplaces. The company serves customers across North America, Europe, the Asia-Pacific region and Latin America. Under the leadership of President and Chief Executive Officer Patrick Spence, Sonos continues to innovate in software and hardware, focusing on expanding its product ecosystem and deepening its partnerships with content and technology platforms.

Key Stats

• Today's Range: $16.64 to $17.12
• 50-Day Range: $11.30 to $18.04
• 52-Week Range: $7.63 to $18.06
• Volume: 555,664 shs
• Average Volume: 1.96 million shs
• Market Capitalization: $2.05 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $15.00
• Consensus Rating: Hold

Sonos Stock Analysis - MarketRank™

Sonos scored higher than 26% of companies evaluated by MarketBeat, and ranked 243rd out of 297 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.6 / 5
• Analyst Rating: Hold

Consensus Rating

Sonos has received a consensus rating of Hold. The company's average rating score is 2.33, and is based on 2 buy ratings, no hold ratings, and 1 sell rating.

Downside Risk

Sonos has a consensus price target of $15.00, representing about 11.9% downside from its current price of $17.04.

Amount of Analyst Coverage

Sonos has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Sonos are expected to grow in the coming year, from ($0.37) to ($0.27) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Sonos is -26.24, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Sonos is -26.24, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Sonos has a P/B Ratio of 4.84. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

5.89% of the float of Sonos has been sold short.

Short Interest Ratio / Days to Cover

Sonos has a short interest ratio ("days to cover") of 3.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sonos has recently increased by 3.74%, indicating that investor sentiment is decreasing.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Sonos does not currently pay a dividend.

Dividend Growth

Sonos does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

5.89% of the float of Sonos has been sold short.

Short Interest Ratio / Days to Cover

Sonos has a short interest ratio ("days to cover") of 3.4, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Sonos has recently increased by 3.74%, indicating that investor sentiment is decreasing.

News and Social Media

• Score: 2.7 / 5
• News Sentiment: 0.89

News Sentiment

Sonos has a news sentiment score of 0.89. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.60 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 7 news articles for Sonos this week, compared to 12 articles on an average week.

Search Interest

Only 3 people have searched for SONO on MarketBeat in the last 30 days. This is a decrease of -82% compared to the previous 30 days.

MarketBeat Follows

4 people have added Sonos to their MarketBeat watchlist in the last 30 days. This is an increase of 33% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Sonos insiders have bought more of their company's stock than they have sold. Specifically, they have bought $20,886,926.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 1.80% of the stock of Sonos is held by insiders.

Percentage Held by Institutions

85.82% of the stock of Sonos is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

SONO Stock Analysis - Frequently Asked Questions

How have SONO shares performed this year?

Sonos' stock was trading at $15.04 on January 1st, 2025. Since then, SONO shares have increased by 13.3% and is now trading at $17.0350.

How were Sonos' earnings last quarter?

Sonos, Inc. (NASDAQ:SONO) posted its quarterly earnings results on Wednesday, August, 6th. The company reported ($0.03) earnings per share (EPS) for the quarter, missing analysts' consensus estimates of ($0.02) by $0.01. The business's quarterly revenue was down 13.2% on a year-over-year basis.
Read the conference call transcript.

How will Sonos' stock buyback program work?

Sonos' board authorized a stock buyback plan on Monday, February 24th 2025, which permits the company to buy back $150,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 10.1% of its shares through open market purchases. Shares repurchase plans are often an indication that the company's leadership believes its shares are undervalued.

Does Sonos have any subsidiaries?

The following companies are subsidiaries of Sonos: Snips, and Sonos Europe B.V. (Netherlands).

When did Sonos IPO?

Sonos (SONO) raised $250 million in an IPO on Thursday, August 2nd 2018. The company issued 13,900,000 shares at $17.00-$19.00 per share. Morgan Stanley, Goldman Sachs and Allen & Company acted as the underwriters for the IPO and RBC Capital Markets, Jefferies, KKR, Raymond James and Stifel were co-managers.

Who are Sonos' major shareholders?

Sonos' top institutional investors include Voya Investment Management LLC (0.33%), CWM LLC (0.05%), Exchange Traded Concepts LLC (0.05%) and Yousif Capital Management LLC (0.03%). Insiders that own company stock include Coliseum Capital Management, L, Patrick Spence, Nicholas Millington, Thomas Conrad, Edward P Lazarus, Julius Genachowski, Christopher Scott Mason, Saori Casey, Shamayne Braman, Maxime Bouvat-Merlin and Joanna Coles.
View institutional ownership trends.

How do I buy shares of Sonos?

Shares of SONO stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Sonos own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Sonos investors own include American Water Works (AWK), Humana (HUM), Waste Connections (WCN), AUO (AUOTY), Voyager Therapeutics (VYGR), The RMR Group (RMR) and DiamondRock Hospitality (DRH).

Company Calendar

• Last Earnings: 8/06/2025
• Today: 10/20/2025
• Next Earnings (Confirmed): 11/05/2025
• Fiscal Year End: 9/30/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: AUDIO/VIDEO PRD
• Sub-Industry: Recreation
• Current Symbol: NASDAQ:SONO
• CIK: 1314727
• Web: www.sonos.com
• Phone: (805) 965-3001
• Fax: N/A
• Employees: 1,708
• Year Founded: 2002

Price Target and Rating

• Average Price Target for Sonos: $15.00
• High Price Target: $17.00
• Low Price Target: $13.00
• Potential Upside/Downside: -9.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.33
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.65)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$38.15 million
• Net Margins: -5.41%
• Pretax Margin: -5.56%
• Return on Equity: -18.19%
• Return on Assets: -8.71%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.59
• Quick Ratio: 1.23

Sales & Book Value

• Annual Sales: $1.52 billion
• Price / Sales: 1.31
• Cash Flow: $0.12 per share
• Price / Cash Flow: 141.25
• Book Value: $3.52 per share
• Price / Book: 4.69

Miscellaneous

• Outstanding Shares: 120,880,000
• Free Float: 118,704,000
• Market Cap: $2.00 billion
• Optionable: Optionable
• Beta: 2.26