Sonos (SONO) News Today

Sonos, Inc. (NASDAQ: SONO) is seeing mixed investor reactions as recent earnings beats and analyst upgrades bolster the outlook, while a series of planned price hikes and a product update misstep are weighing on consumer sentiment. Below is a breakdown of the latest developments:

• Positive Sentiment: Q3 results met EPS estimates and beat revenue forecasts, driven by strong portable speaker sales and cost‐cutting measures. Sonos' Q3 Earnings Meet Estimates, Revenues Beat, Stock Up
• Positive Sentiment: Rosenblatt Securities raised its price target on SONO from $15.00 to $17.00 and maintained a “buy” rating, citing improving margins and a rebound in demand. Rosenblatt Securities Issues Positive Forecast for Sonos
• Positive Sentiment: In Q2, Sonos delivered revenue growth and outperformed expectations on both top and bottom lines, highlighting resilience in core audio products. Sonos (NASDAQ:SONO) Delivers Impressive Q2
• Neutral Sentiment: Sonos announced plans to raise prices later this year to offset new U.S. tariffs, which could support margins but risk dampening unit sales. Sonos is raising prices this year to make up for tariff expenses
• Neutral Sentiment: The new CEO confirmed another round of price increases as part of a broader strategy to recover margin lost to rising import costs. Sonos prices are set to soar once more, new CEO confirms
• Neutral Sentiment: Sonos said it’s forced to raise prices while trying to win back customers lost after prior pricing and software controversies. Sonos says it’s forced to raise prices while trying to win back customers
• Neutral Sentiment: ‘We plan to raise prices’ – Sonos attributed the move directly to U.S. tariff expenses, maintaining transparency on cost pressures. ‘We plan to raise prices’ announces Sonos, and I'll give you one guess on the reason why
• Neutral Sentiment: HTXT reports that all Sonos products will see price increases due to new import duties, potentially impacting unit volumes. Sonos products will get more expensive because of tariffs
• Neutral Sentiment: Sonos updated its FY2025 Q4 guidance, projecting revenue of $260 M–$290 M versus a $263.7 M consensus, leaving room for either a slight beat or miss.
• Negative Sentiment: Sonos admitted that a recent firmware update quietly reduced playback volume after initially denying any sound changes, raising customer trust concerns. Sonos Admits Recent Update Did Quietly Change Sound—After Denying It
• Negative Sentiment: Gizmodo cautioned that an upcoming price hike could worsen an already challenging market environment for Sonos, potentially slowing adoption. A Sonos Price Hike Is About to Make a Bad Situation Even Worse
• Negative Sentiment: Sonos announced a lull in new product launches alongside its price‐increase plans, raising questions about its innovation pipeline. Sonos Announces Plans for Price Hikes and New Product Lull