E.W. Scripps (SSP) Competitors

Gray Television (NYSE:GTN.A) and E.W. Scripps (NASDAQ:SSP) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, community ranking, valuation, media sentiment, dividends, profitability, analyst recommendations, institutional ownership and risk.

Is GTN.A or SSP more profitable?

Gray Television has a net margin of 5.69% compared to E.W. Scripps' net margin of -8.55%. Gray Television's return on equity of 9.60% beat E.W. Scripps' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gray Television	5.69%	9.60%	1.85%
E.W. Scripps	-8.55%	9.40%	1.34%

Does the MarketBeat Community prefer GTN.A or SSP?

Gray Television received 137 more outperform votes than E.W. Scripps when rated by MarketBeat users. Likewise, 66.82% of users gave Gray Television an outperform vote while only 35.29% of users gave E.W. Scripps an outperform vote.

Company	Underperform	Outperform
Gray Television	Outperform Votes 149 66.82%	Underperform Votes 74 33.18%
E.W. Scripps	Outperform Votes 12 35.29%	Underperform Votes 22 64.71%

Is GTN.A or SSP a better dividend stock?

Gray Television pays an annual dividend of $0.32 per share and has a dividend yield of 4.7%. E.W. Scripps pays an annual dividend of $0.20 per share and has a dividend yield of 8.9%. Gray Television pays out 9.6% of its earnings in the form of a dividend. E.W. Scripps pays out 20.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the media refer more to GTN.A or SSP?

In the previous week, E.W. Scripps had 2 more articles in the media than Gray Television. MarketBeat recorded 6 mentions for E.W. Scripps and 4 mentions for Gray Television. E.W. Scripps' average media sentiment score of 0.91 beat Gray Television's score of 0.39 indicating that E.W. Scripps is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gray Television	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
E.W. Scripps	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of GTN.A or SSP?

0.3% of Gray Television shares are held by institutional investors. Comparatively, 67.8% of E.W. Scripps shares are held by institutional investors. 13.3% of Gray Television shares are held by company insiders. Comparatively, 3.6% of E.W. Scripps shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Which has stronger valuation and earnings, GTN.A or SSP?

Gray Television has higher revenue and earnings than E.W. Scripps. Gray Television is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Television	$3.64B	0.19	-$76M	$3.33	2.02
E.W. Scripps	$2.51B	0.08	-$998.09M	$0.99	2.26

Which has more volatility and risk, GTN.A or SSP?

Gray Television has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500. Comparatively, E.W. Scripps has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500.

Do analysts prefer GTN.A or SSP?

E.W. Scripps has a consensus price target of $6.25, suggesting a potential upside of 179.02%. Given E.W. Scripps' stronger consensus rating and higher possible upside, analysts plainly believe E.W. Scripps is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Television	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Gray Television beats E.W. Scripps on 13 of the 20 factors compared between the two stocks.