E.W. Scripps (SSP) Competitors

Gray Television (NYSE:GTN.A) and E.W. Scripps (NASDAQ:SSP) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, community ranking, earnings, profitability and analyst recommendations.

Is GTN.A or SSP more profitable?

Gray Television has a net margin of 5.69% compared to E.W. Scripps' net margin of -8.55%. Gray Television's return on equity of 9.60% beat E.W. Scripps' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gray Television	5.69%	9.60%	1.85%
E.W. Scripps	-8.55%	9.40%	1.34%

Does the media favor GTN.A or SSP?

In the previous week, E.W. Scripps had 1 more articles in the media than Gray Television. MarketBeat recorded 2 mentions for E.W. Scripps and 1 mentions for Gray Television. Gray Television's average media sentiment score of 1.11 beat E.W. Scripps' score of 0.00 indicating that Gray Television is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gray Television	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
E.W. Scripps	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend GTN.A or SSP?

E.W. Scripps has a consensus target price of $5.75, suggesting a potential upside of 221.23%. Given E.W. Scripps' stronger consensus rating and higher probable upside, analysts plainly believe E.W. Scripps is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Television	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the MarketBeat Community believe in GTN.A or SSP?

Gray Television received 138 more outperform votes than E.W. Scripps when rated by MarketBeat users. Likewise, 66.82% of users gave Gray Television an outperform vote while only 33.33% of users gave E.W. Scripps an outperform vote.

Company	Underperform	Outperform
Gray Television	Outperform Votes 149 66.82%	Underperform Votes 74 33.18%
E.W. Scripps	Outperform Votes 11 33.33%	Underperform Votes 22 66.67%

Is GTN.A or SSP a better dividend stock?

Gray Television pays an annual dividend of $0.32 per share and has a dividend yield of 4.7%. E.W. Scripps pays an annual dividend of $0.20 per share and has a dividend yield of 11.2%. Gray Television pays out 21.3% of its earnings in the form of a dividend. E.W. Scripps pays out -6.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. E.W. Scripps is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do insiders and institutionals have more ownership in GTN.A or SSP?

0.3% of Gray Television shares are held by institutional investors. Comparatively, 67.8% of E.W. Scripps shares are held by institutional investors. 13.3% of Gray Television shares are held by company insiders. Comparatively, 3.6% of E.W. Scripps shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Which has higher earnings and valuation, GTN.A or SSP?

Gray Television has higher revenue and earnings than E.W. Scripps. E.W. Scripps is trading at a lower price-to-earnings ratio than Gray Television, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Television	$3.46B	0.20	-$76M	$1.50	4.54
E.W. Scripps	$2.40B	0.06	-$998.09M	-$3.10	-0.58

Which has more risk & volatility, GTN.A or SSP?

Gray Television has a beta of 1.21, indicating that its share price is 21% more volatile than the S&P 500. Comparatively, E.W. Scripps has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500.

Summary

Gray Television beats E.W. Scripps on 12 of the 20 factors compared between the two stocks.