E.W. Scripps (SSP) Competitors

E.W. Scripps (NASDAQ:SSP) and Gray Television (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, valuation, earnings, community ranking, analyst recommendations, media sentiment, profitability, institutional ownership and risk.

Do analysts rate SSP or GTN.A?

E.W. Scripps presently has a consensus price target of $5.75, suggesting a potential upside of 152.19%. Given E.W. Scripps' stronger consensus rating and higher probable upside, analysts plainly believe E.W. Scripps is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Gray Television	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more volatility and risk, SSP or GTN.A?

E.W. Scripps has a beta of 1.48, indicating that its share price is 48% more volatile than the S&P 500. Comparatively, Gray Television has a beta of 1.21, indicating that its share price is 21% more volatile than the S&P 500.

Do institutionals and insiders hold more shares of SSP or GTN.A?

67.8% of E.W. Scripps shares are owned by institutional investors. Comparatively, 0.3% of Gray Television shares are owned by institutional investors. 3.3% of E.W. Scripps shares are owned by insiders. Comparatively, 13.3% of Gray Television shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Does the MarketBeat Community prefer SSP or GTN.A?

Gray Television received 138 more outperform votes than E.W. Scripps when rated by MarketBeat users. Likewise, 66.82% of users gave Gray Television an outperform vote while only 33.33% of users gave E.W. Scripps an outperform vote.

Company	Underperform	Outperform
E.W. Scripps	Outperform Votes 11 33.33%	Underperform Votes 22 66.67%
Gray Television	Outperform Votes 149 66.82%	Underperform Votes 74 33.18%

Is SSP or GTN.A more profitable?

Gray Television has a net margin of 5.69% compared to E.W. Scripps' net margin of -8.55%. Gray Television's return on equity of 9.60% beat E.W. Scripps' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E.W. Scripps	-8.55%	9.40%	1.34%
Gray Television	5.69%	9.60%	1.85%

Does the media prefer SSP or GTN.A?

In the previous week, Gray Television had 2 more articles in the media than E.W. Scripps. MarketBeat recorded 3 mentions for Gray Television and 1 mentions for E.W. Scripps. E.W. Scripps' average media sentiment score of 1.76 beat Gray Television's score of 0.58 indicating that E.W. Scripps is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E.W. Scripps	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Gray Television	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better valuation & earnings, SSP or GTN.A?

Gray Television has higher revenue and earnings than E.W. Scripps. E.W. Scripps is trading at a lower price-to-earnings ratio than Gray Television, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E.W. Scripps	$2.29B	0.09	-$998.09M	-$3.10	-0.74
Gray Television	$3.28B	0.21	-$76M	$1.50	4.69

Summary

Gray Television beats E.W. Scripps on 12 of the 18 factors compared between the two stocks.