TBLA vs. SOUN, FROG, PONY, GRND, FRSH, PYCR, TENB, DJT, RUM, and YOU
Should you be buying Taboola.com stock or one of its competitors? The main competitors of Taboola.com include SoundHound AI (SOUN), JFrog (FROG), Pony AI (PONY), Grindr (GRND), Freshworks (FRSH), Paycor HCM (PYCR), Tenable (TENB), Trump Media & Technology Group (DJT), Rumble (RUM), and CLEAR Secure (YOU). These companies are all part of the "computer software" industry.
Taboola.com vs. Its Competitors
Taboola.com (NASDAQ:TBLA) and SoundHound AI (NASDAQ:SOUN) are both computer and technology companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, analyst recommendations, valuation, earnings, risk, institutional ownership, profitability and media sentiment.
Taboola.com presently has a consensus price target of $4.38, indicating a potential upside of 22.21%. SoundHound AI has a consensus price target of $10.50, indicating a potential downside of 10.87%. Given Taboola.com's stronger consensus rating and higher possible upside, equities analysts plainly believe Taboola.com is more favorable than SoundHound AI.
Taboola.com has a net margin of 0.77% compared to SoundHound AI's net margin of -184.34%. Taboola.com's return on equity of 3.32% beat SoundHound AI's return on equity.
Taboola.com has a beta of 1.28, suggesting that its stock price is 28% more volatile than the S&P 500. Comparatively, SoundHound AI has a beta of 2.59, suggesting that its stock price is 159% more volatile than the S&P 500.
In the previous week, SoundHound AI had 26 more articles in the media than Taboola.com. MarketBeat recorded 29 mentions for SoundHound AI and 3 mentions for Taboola.com. Taboola.com's average media sentiment score of 0.74 beat SoundHound AI's score of 0.64 indicating that Taboola.com is being referred to more favorably in the media.
42.9% of Taboola.com shares are owned by institutional investors. Comparatively, 19.3% of SoundHound AI shares are owned by institutional investors. 22.4% of Taboola.com shares are owned by company insiders. Comparatively, 9.2% of SoundHound AI shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Taboola.com has higher revenue and earnings than SoundHound AI. SoundHound AI is trading at a lower price-to-earnings ratio than Taboola.com, indicating that it is currently the more affordable of the two stocks.
Summary
Taboola.com beats SoundHound AI on 13 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding TBLA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:TBLA) was last updated on 7/16/2025 by MarketBeat.com Staff