ToughBuilt Industries, Inc. designs, develops, manufactures, and distributes a line of home improvement, DIY, and professional construction products for the building industry globally. The company was originally incorporated in 2012 as Phalanx, Inc and then later changed its name to ToughBuilt Industries, Inc. The company IPO’d in 2019 and sustained high triple-digit sales growth for the first few years of its public life. The company is headquartered in Lake Forest, California.
ToughBuilt Industries is led by co-founder Michael Panosian. Mr. Panosian has been CEO and president since the company’s founding and is instrumental in its success. Among his attributes is extensive experience in the tool industry as well as doing business in China. A pillar of the company’s strategy is a steady expansion of product lines and SKUs compounded y steady expansion and deepening penetration of domestic and foreign markets.
ToughBuilt Industries products are among the highest quality and offer the latest innovations and features demanded by the most discerning professionals. Their motto is “if it’s not better, we don’t want to make it” and it shows in the end results. The company prides itself on listening to what professionals have to say and then incorporating that into its designs. The designs are simple, with no frills, and meant for work which gives them a tough yet eye-catching aesthetic. One look at these tools is all you need to know they’re ones you want to use.
Among the company’s many innovations is a magazine-fed auto-loading retractable knife. The tool is the first of its kind and will untold manhours on job sites where utility knives are an important part of the work.
The tools are meant to last, too, as they did in the “old days” before the age of consumerism and disposable-quality products, and not at sky-high prices either. The company also prides itself on offering value by giving you what you need in a tool and nothing more, and ToughBuilt backs up its quality assurance with a limited lifetime warranty as well.
The company’s line includes tool pouches, tool rigs, tool belts and accessories, totes, toolboxes, and other storage solutions as well as safety gear, office organizers, and bags for laptop/tablets and cellphones. The company also markets a line of tools and equipment that includes sawhorses, miter saws, table saws, roller stands, and workbenches; Jobsite tables, and digital measuring devices and levels. ToughBuilt products are available at local hardware and big box retailers, home improvement stores, professional outlets, and DTC marketing to construction companies and wholesale outlets.
