Tuniu (TOUR) Stock Price, News & Analysis

Company Overview

Tuniu International Limited is a China-based online leisure travel company that operates a comprehensive travel services platform under the brand name Tuniu (NASDAQ: TOUR). Headquartered in Nanjing, the company was founded in 2006 and was incorporated in the Cayman Islands in May 2010. Tuniu completed its initial public offering on the Nasdaq Stock Market in December 2014, positioning itself to expand its suite of digital travel offerings and strengthen its strategic partnerships with suppliers and local agencies.

The company’s flagship platform, tuniu.com, provides a broad array of travel products and services, including packaged group tours, customized private tours, independent travel solutions, corporate travel management, hotel and resort bookings, air ticketing, cruise vacations and car rentals. Tuniu leverages technology—such as data analytics and artificial intelligence—to enhance personalized travel recommendations, streamline booking processes and optimize pricing. Its platform integrates inventory sourced from first-party operators as well as third-party suppliers, enabling a wide selection of travel options for consumers.

Tuniu primarily serves the domestic Chinese leisure travel market, catering to both individual and group travelers. The company also facilitates outbound travel experiences to popular destinations across Asia, Europe and the Americas. Supporting its online platform is a network of regional offices and customer service centers throughout China, as well as mobile applications that allow users to plan, book and manage trips on the go. Tuniu continues to focus on expanding its product portfolio and deepening supplier relationships to capture growth opportunities in China’s evolving travel sector.

Key Stats

• Today's Range: $0.90 to $0.96
• 50-Day Range: $0.76 to $0.91
• 52-Week Range: $0.75 to $1.76
• Volume: 686,084 shs
• Average Volume: 202,412 shs
• Market Capitalization: $110.44 million
• P/E Ratio: 18.87
• Dividend Yield: 4.24%
• Price Target: N/A
• Consensus Rating: N/A

Tuniu Stock Analysis - MarketRank™

Tuniu scored higher than 39% of companies evaluated by MarketBeat, and ranked 472nd out of 646 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for Tuniu.

Earnings and Valuation

• Score: 1.9 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Tuniu is 18.80, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 279.66.

Price to Earnings Ratio vs. Sector

The P/E ratio of Tuniu is 18.80, which means that it is trading at a less expensive P/E ratio than the Computer and Technology sector average P/E ratio of about 442.19.

Price to Book Value per Share Ratio

Tuniu has a P/B Ratio of 0.80. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.19% of the float of Tuniu has been sold short.

Short Interest Ratio / Days to Cover

Tuniu has a short interest ratio ("days to cover") of 0.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Tuniu has recently increased by 21.56%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Leadership

Tuniu is a leading dividend payer. It pays a dividend yield of 4.00%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Tuniu does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Tuniu is 80.00%. Payout ratios above 75% are not desirable because they may not be sustainable.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

0.19% of the float of Tuniu has been sold short.

Short Interest Ratio / Days to Cover

Tuniu has a short interest ratio ("days to cover") of 0.9, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Tuniu has recently increased by 21.56%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 1.9 / 5
• News Sentiment: N/A

News Sentiment

Tuniu has a news sentiment score of 0.34. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.86 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Tuniu this week, compared to 1 article on an average week.

Search Interest

3 people have searched for TOUR on MarketBeat in the last 30 days. This is an increase of 200% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Tuniu insiders have not sold or bought any company stock.

Percentage Held by Insiders

76.10% of the stock of Tuniu is held by insiders. A high percentage of insider ownership can be a sign of company health.

TOUR Stock Analysis - Frequently Asked Questions

How have TOUR shares performed this year?

Tuniu's stock was trading at $1.02 on January 1st, 2025. Since then, TOUR shares have decreased by 7.8% and is now trading at $0.94.

How were Tuniu's earnings last quarter?

Tuniu Corporation (NASDAQ:TOUR) issued its earnings results on Friday, August, 15th. The technology company reported $0.03 earnings per share (EPS) for the quarter. The technology company earned $18.83 million during the quarter. Tuniu had a net margin of 5.82% and a trailing twelve-month return on equity of 5.94%.
Read the conference call transcript.

Is Tuniu buying back stock?

Tuniu's Board of Directors authorized a stock buyback program on Friday, August 15th 2025, which authorizes the company to buy back $0 in shares, according to EventVestor. This authorizes the company to purchase shares of its stock through open market purchases. Shares buyback programs are usually an indication that the company's leadership believes its shares are undervalued.

Who are Tuniu's major shareholders?

Top institutional shareholders of Tuniu include Group One Trading LLC.

How do I buy shares of Tuniu?

Shares of TOUR stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Tuniu own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Tuniu investors own include Alibaba Group (BABA), Meta Platforms (META), Exxon Mobil (XOM), Alphabet (GOOG), NIO (NIO), NVIDIA (NVDA) and Tesla (TSLA).

Company Calendar

• Last Earnings: 8/15/2025
• Today: 9/10/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: INTERNET CONTENT
• Sub-Industry: Transportation
• Current Symbol: NASDAQ:TOUR
• CIK: 1597095
• Web: www.tuniu.com
• Phone: 862586853969
• Fax: N/A
• Employees: 1,920
• Year Founded: 2006

Profitability

• EPS (Trailing Twelve Months): $0.05
• Trailing P/E Ratio: 18.80
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: $10.57 million
• Net Margins: 5.82%
• Pretax Margin: 4.70%
• Return on Equity: 5.94%
• Return on Assets: 3.12%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.63
• Quick Ratio: 1.63

Sales & Book Value

• Annual Sales: $70.37 million
• Price / Sales: 1.56
• Cash Flow: $0.11 per share
• Price / Cash Flow: 8.21
• Book Value: $1.18 per share
• Price / Book: 0.80

Miscellaneous

• Outstanding Shares: 117,050,000
• Free Float: 27,976,000
• Market Cap: $110.03 million
• Optionable: Optionable
• Beta: 1.71