This company has been marked as potentially delisted and may not be actively trading. Dealertrack Technologies (TRAK) Competitors Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsCompetitorsDividendEarningsHeadlinesInsider TradesOptions ChainOwnershipTrendsBuy This Stock TRAK vs. ZD, CMPR, LQDT, QNST, OPEN, ANGI, TTGT, BCOV, TZOO, and DHXShould you be buying Dealertrack Technologies stock or one of its competitors? The main competitors of Dealertrack Technologies include Ziff Davis (ZD), Cimpress (CMPR), Liquidity Services (LQDT), QuinStreet (QNST), Opendoor Technologies (OPEN), Angi (ANGI), TechTarget (TTGT), Brightcove (BCOV), Travelzoo (TZOO), and DHI Group (DHX). These companies are all part of the "internet software & services" industry. Dealertrack Technologies vs. Ziff Davis Cimpress Liquidity Services QuinStreet Opendoor Technologies Angi TechTarget Brightcove Travelzoo DHI Group Dealertrack Technologies (NASDAQ:TRAK) and Ziff Davis (NASDAQ:ZD) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their profitability, community ranking, valuation, dividends, institutional ownership, risk, earnings, analyst recommendations and media sentiment. Is TRAK or ZD more profitable? Dealertrack Technologies has a net margin of 29.35% compared to Ziff Davis' net margin of 4.52%. Ziff Davis' return on equity of 13.98% beat Dealertrack Technologies' return on equity.Company Net Margins Return on Equity Return on Assets Dealertrack Technologies29.35% 13.19% 11.85% Ziff Davis 4.52%13.98%7.26% Do analysts prefer TRAK or ZD? Dealertrack Technologies currently has a consensus price target of $24.00, suggesting a potential upside of 18.98%. Ziff Davis has a consensus price target of $65.67, suggesting a potential upside of 115.44%. Given Ziff Davis' higher possible upside, analysts clearly believe Ziff Davis is more favorable than Dealertrack Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Dealertrack Technologies 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00Ziff Davis 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50 Which has stronger valuation & earnings, TRAK or ZD? Ziff Davis has higher revenue and earnings than Dealertrack Technologies. Ziff Davis is trading at a lower price-to-earnings ratio than Dealertrack Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioDealertrack Technologies$20.45M18.02$5.96M$0.3263.04Ziff Davis$1.40B0.93$41.50M$1.3223.09 Does the MarketBeat Community favor TRAK or ZD? Ziff Davis received 249 more outperform votes than Dealertrack Technologies when rated by MarketBeat users. Likewise, 65.49% of users gave Ziff Davis an outperform vote while only 58.89% of users gave Dealertrack Technologies an outperform vote. CompanyUnderperformOutperformDealertrack TechnologiesOutperform Votes15958.89% Underperform Votes11141.11% Ziff DavisOutperform Votes40865.49% Underperform Votes21534.51% Does the media refer more to TRAK or ZD? In the previous week, Ziff Davis had 7 more articles in the media than Dealertrack Technologies. MarketBeat recorded 8 mentions for Ziff Davis and 1 mentions for Dealertrack Technologies. Ziff Davis' average media sentiment score of 1.25 beat Dealertrack Technologies' score of 0.00 indicating that Ziff Davis is being referred to more favorably in the news media. Company Overall Sentiment Dealertrack Technologies Neutral Ziff Davis Positive Do insiders and institutionals hold more shares of TRAK or ZD? 27.4% of Dealertrack Technologies shares are held by institutional investors. Comparatively, 99.8% of Ziff Davis shares are held by institutional investors. 44.0% of Dealertrack Technologies shares are held by insiders. Comparatively, 2.1% of Ziff Davis shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has more volatility & risk, TRAK or ZD? Dealertrack Technologies has a beta of 0.84, indicating that its share price is 16% less volatile than the S&P 500. Comparatively, Ziff Davis has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500. SummaryZiff Davis beats Dealertrack Technologies on 12 of the 18 factors compared between the two stocks. Get Dealertrack Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for TRAK and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart TRAK vs. The Competition Export to ExcelMetricDealertrack TechnologiesData processing & preparation IndustryComputer SectorNASDAQ ExchangeMarket Cap$377.13M$3.68B$21.40B$7.35BDividend Yield0.35%4.25%3.00%4.31%P/E Ratio62.2862.4039.3817.77Price / Sales18.02787.032,293.9097.68Price / Cash52.1833.7434.6334.64Price / Book7.705.695.673.98Net Income$5.96M$42.75M$735.23M$247.44M Dealertrack Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)TRAKDealertrack Technologies1.122 of 5 stars$20.17-4.5%$24.00+19.0%+33.8%$377.13M$20.45M63.04N/AZDZiff Davis4.4038 of 5 stars$32.46-3.0%$65.67+102.3%-39.3%$1.39B$1.40B27.514,900Short Interest ↓Positive NewsCMPRCimpress4.761 of 5 stars$41.57-4.3%$103.00+147.8%-53.3%$1.05B$3.36B6.8816,000Positive NewsLQDTLiquidity Services2.287 of 5 stars$28.81-2.2%$38.50+33.6%+83.4%$894.23M$414.32M38.41740Insider TradeNews CoveragePositive NewsHigh Trading VolumeQNSTQuinStreet3.4703 of 5 stars$15.30-1.6%$29.80+94.8%-2.3%$863.98M$928.72M-69.55790Positive NewsGap UpHigh Trading VolumeOPENOpendoor Technologies3.8335 of 5 stars$1.03+4.3%$1.70+65.0%-55.8%$745.22M$5.15B-1.911,982Analyst ForecastNews CoverageANGIAngi2.3685 of 5 stars$12.16-0.3%$30.50+150.8%-42.3%$604.68M$1.19B152.024,600Analyst DowngradeShort Interest ↑High Trading VolumeTTGTTechTarget3.792 of 5 stars$9.04-2.1%$28.00+209.7%-70.3%$264.28M$257.41M-21.521,000Analyst ForecastGap DownHigh Trading VolumeBCOVBrightcove0.3905 of 5 stars$4.45flat$3.98-10.7%N/A$202.12M$201.19M-21.19720Analyst ForecastNews CoverageTZOOTravelzoo3.8097 of 5 stars$11.68+1.3%$25.00+114.0%+35.9%$131.34M$83.90M10.92210Upcoming EarningsNews CoveragePositive NewsDHXDHI Group4.1576 of 5 stars$1.47-2.3%$5.25+258.4%-34.3%$70.84M$141.93M146.65530Gap Up Related Companies and Tools Related Companies Ziff Davis Alternatives Cimpress Alternatives Liquidity Services Alternatives QuinStreet Alternatives Opendoor Technologies Alternatives Angi Alternatives TechTarget Alternatives Brightcove Alternatives Travelzoo Alternatives DHI Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:TRAK) was last updated on 4/18/2025 by MarketBeat.com Staff From Our PartnersThe Last Time Stocks Looked Like This, They Didn’t Move For 16 YearsThere is nothing the Federal Reserve can do to stop what's coming next for U.S. stocks. 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