TruGolf (TRUG) Competitors

Solo Brands (NYSE:DTC) and TruGolf (NASDAQ:TRUG) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, community ranking, valuation, earnings, dividends and media sentiment.

Is DTC or TRUG more profitable?

TruGolf has a net margin of 0.00% compared to Solo Brands' net margin of -42.03%. Solo Brands' return on equity of 4.16% beat TruGolf's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Solo Brands	-42.03%	4.16%	2.23%
TruGolf	N/A	N/A	-21.06%

Does the media prefer DTC or TRUG?

In the previous week, TruGolf had 4 more articles in the media than Solo Brands. MarketBeat recorded 5 mentions for TruGolf and 1 mentions for Solo Brands. Solo Brands' average media sentiment score of 1.00 beat TruGolf's score of 0.45 indicating that Solo Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Solo Brands	Positive
TruGolf	Neutral

Does the MarketBeat Community favor DTC or TRUG?

Solo Brands received 20 more outperform votes than TruGolf when rated by MarketBeat users. However, 50.00% of users gave TruGolf an outperform vote while only 45.65% of users gave Solo Brands an outperform vote.

Company	Underperform	Outperform
Solo Brands	Outperform Votes 21 45.65%	Underperform Votes 25 54.35%
TruGolf	Outperform Votes 1 50.00%	Underperform Votes 1 50.00%

Which has more volatility and risk, DTC or TRUG?

Solo Brands has a beta of 2.86, indicating that its stock price is 186% more volatile than the S&P 500. Comparatively, TruGolf has a beta of -0.74, indicating that its stock price is 174% less volatile than the S&P 500.

Do analysts prefer DTC or TRUG?

Solo Brands currently has a consensus price target of $1.18, indicating a potential upside of 757.66%. TruGolf has a consensus price target of $2.00, indicating a potential upside of 419.62%. Given Solo Brands' higher possible upside, equities analysts clearly believe Solo Brands is more favorable than TruGolf.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Solo Brands	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
TruGolf	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do institutionals and insiders hold more shares of DTC or TRUG?

84.5% of Solo Brands shares are owned by institutional investors. Comparatively, 3.2% of TruGolf shares are owned by institutional investors. 0.7% of Solo Brands shares are owned by company insiders. Comparatively, 37.2% of TruGolf shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Which has higher valuation and earnings, DTC or TRUG?

TruGolf has lower revenue, but higher earnings than Solo Brands. TruGolf is trading at a lower price-to-earnings ratio than Solo Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Solo Brands	$454.55M	0.03	-$111.35M	-$1.93	-0.07
TruGolf	$20.35M	0.22	-$360K	-$0.42	-0.92

Summary

Solo Brands and TruGolf tied by winning 9 of the 18 factors compared between the two stocks.