Travelzoo (TZOO) Competitors

TechTarget (NASDAQ:TTGT) and Travelzoo (NASDAQ:TZOO) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, risk, analyst recommendations, media sentiment, community ranking, profitability, institutional ownership, earnings and valuation.

Do analysts prefer TTGT or TZOO?

TechTarget currently has a consensus price target of $28.00, suggesting a potential upside of 256.23%. Travelzoo has a consensus price target of $25.00, suggesting a potential upside of 110.44%. Given TechTarget's higher probable upside, research analysts clearly believe TechTarget is more favorable than Travelzoo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TechTarget	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Travelzoo	0 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	3.00

Do institutionals and insiders believe in TTGT or TZOO?

93.5% of TechTarget shares are held by institutional investors. Comparatively, 27.4% of Travelzoo shares are held by institutional investors. 10.7% of TechTarget shares are held by insiders. Comparatively, 57.5% of Travelzoo shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Which has preferable valuation & earnings, TTGT or TZOO?

Travelzoo has lower revenue, but higher earnings than TechTarget. TechTarget is trading at a lower price-to-earnings ratio than Travelzoo, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
TechTarget	$257.41M	0.89	$4.46M	-$0.42	-18.71
Travelzoo	$83.90M	1.59	$12.37M	$1.06	11.21

Does the media prefer TTGT or TZOO?

In the previous week, TechTarget had 5 more articles in the media than Travelzoo. MarketBeat recorded 7 mentions for TechTarget and 2 mentions for Travelzoo. Travelzoo's average media sentiment score of 1.69 beat TechTarget's score of 0.34 indicating that Travelzoo is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
TechTarget	1 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Travelzoo	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Which has more risk and volatility, TTGT or TZOO?

TechTarget has a beta of 1.03, indicating that its stock price is 3% more volatile than the S&P 500. Comparatively, Travelzoo has a beta of 1.41, indicating that its stock price is 41% more volatile than the S&P 500.

Is TTGT or TZOO more profitable?

Travelzoo has a net margin of 16.67% compared to TechTarget's net margin of -5.34%. Travelzoo's return on equity of 210.54% beat TechTarget's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
TechTarget	-5.34%	5.44%	1.78%
Travelzoo	16.67%	210.54%	25.64%

Does the MarketBeat Community favor TTGT or TZOO?

TechTarget received 41 more outperform votes than Travelzoo when rated by MarketBeat users. Likewise, 68.41% of users gave TechTarget an outperform vote while only 67.93% of users gave Travelzoo an outperform vote.

Company	Underperform	Outperform
TechTarget	Outperform Votes 418 68.41%	Underperform Votes 193 31.59%
Travelzoo	Outperform Votes 377 67.93%	Underperform Votes 178 32.07%

Summary

Travelzoo beats TechTarget on 11 of the 18 factors compared between the two stocks.