Union Bankshares (UBSH) Competitors

Union Bankshares (NASDAQ:UBSH) and First Horizon (NYSE:FHN) are both mid-cap finance companies, but which is the better business? We will contrast the two companies based on the strength of their valuation, community ranking, risk, dividends, analyst recommendations, profitability, institutional ownership, media sentiment and earnings.

Is UBSH or FHN a better dividend stock?

Union Bankshares pays an annual dividend of $0.92 per share and has a dividend yield of 3.0%. First Horizon pays an annual dividend of $0.60 per share and has a dividend yield of 3.5%. Union Bankshares pays out 33.9% of its earnings in the form of a dividend. First Horizon pays out 44.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Which has preferable earnings and valuation, UBSH or FHN?

First Horizon has higher revenue and earnings than Union Bankshares. Union Bankshares is trading at a lower price-to-earnings ratio than First Horizon, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Union Bankshares	$633.03M	3.97	$146.25M	$2.71	11.31
First Horizon	$3.10B	2.86	$775M	$1.36	12.65

Do analysts prefer UBSH or FHN?

First Horizon has a consensus price target of $22.23, indicating a potential upside of 29.23%. Given First Horizon's stronger consensus rating and higher possible upside, analysts plainly believe First Horizon is more favorable than Union Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Union Bankshares	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
First Horizon	0 Sell rating(s)	6 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	2.60

Is UBSH or FHN more profitable?

Union Bankshares has a net margin of 24.34% compared to First Horizon's net margin of 15.38%. First Horizon's return on equity of 10.10% beat Union Bankshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Union Bankshares	24.34%	9.35%	1.33%
First Horizon	15.38%	10.10%	1.07%

Does the MarketBeat Community believe in UBSH or FHN?

First Horizon received 244 more outperform votes than Union Bankshares when rated by MarketBeat users. Likewise, 54.52% of users gave First Horizon an outperform vote while only 54.45% of users gave Union Bankshares an outperform vote.

Company	Underperform	Outperform
Union Bankshares	Outperform Votes 263 54.45%	Underperform Votes 220 45.55%
First Horizon	Outperform Votes 507 54.52%	Underperform Votes 423 45.48%

Does the media prefer UBSH or FHN?

In the previous week, First Horizon had 11 more articles in the media than Union Bankshares. MarketBeat recorded 11 mentions for First Horizon and 0 mentions for Union Bankshares. First Horizon's average media sentiment score of 0.94 beat Union Bankshares' score of 0.00 indicating that First Horizon is being referred to more favorably in the news media.

Company	Overall Sentiment
Union Bankshares	Neutral
First Horizon	Positive

Which has more volatility & risk, UBSH or FHN?

Union Bankshares has a beta of 1.42, suggesting that its stock price is 42% more volatile than the S&P 500. Comparatively, First Horizon has a beta of 0.86, suggesting that its stock price is 14% less volatile than the S&P 500.

Do insiders & institutionals hold more shares of UBSH or FHN?

64.4% of Union Bankshares shares are owned by institutional investors. Comparatively, 80.3% of First Horizon shares are owned by institutional investors. 1.8% of Union Bankshares shares are owned by insiders. Comparatively, 0.9% of First Horizon shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

First Horizon beats Union Bankshares on 13 of the 20 factors compared between the two stocks.