Union Bankshares (UBSH) Competitors

First Horizon (NYSE:FHN) and Union Bankshares (NASDAQ:UBSH) are both finance companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, earnings, media sentiment, analyst recommendations, dividends, risk, institutional ownership, valuation and community ranking.

Does the MarketBeat Community prefer FHN or UBSH?

First Horizon received 237 more outperform votes than Union Bankshares when rated by MarketBeat users. Likewise, 54.59% of users gave First Horizon an outperform vote while only 54.45% of users gave Union Bankshares an outperform vote.

Company	Underperform	Outperform
First Horizon	Outperform Votes 500 54.59%	Underperform Votes 416 45.41%
Union Bankshares	Outperform Votes 263 54.45%	Underperform Votes 220 45.55%

Do analysts rate FHN or UBSH?

First Horizon presently has a consensus target price of $18.38, indicating a potential downside of 8.99%. Given First Horizon's stronger consensus rating and higher probable upside, research analysts plainly believe First Horizon is more favorable than Union Bankshares.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Horizon	0 Sell rating(s)	5 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.62
Union Bankshares	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more risk and volatility, FHN or UBSH?

First Horizon has a beta of 0.86, suggesting that its stock price is 14% less volatile than the S&P 500. Comparatively, Union Bankshares has a beta of 1.42, suggesting that its stock price is 42% more volatile than the S&P 500.

Do insiders and institutionals have more ownership in FHN or UBSH?

80.3% of First Horizon shares are held by institutional investors. Comparatively, 64.4% of Union Bankshares shares are held by institutional investors. 0.9% of First Horizon shares are held by company insiders. Comparatively, 1.8% of Union Bankshares shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is FHN or UBSH a better dividend stock?

First Horizon pays an annual dividend of $0.60 per share and has a dividend yield of 3.0%. Union Bankshares pays an annual dividend of $0.92 per share and has a dividend yield of 2.2%. First Horizon pays out 43.5% of its earnings in the form of a dividend. Union Bankshares pays out 33.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Is FHN or UBSH more profitable?

Union Bankshares has a net margin of 24.34% compared to First Horizon's net margin of 15.43%. First Horizon's return on equity of 9.51% beat Union Bankshares' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Horizon	15.43%	9.51%	1.01%
Union Bankshares	24.34%	9.35%	1.33%

Which has stronger valuation & earnings, FHN or UBSH?

First Horizon has higher revenue and earnings than Union Bankshares. First Horizon is trading at a lower price-to-earnings ratio than Union Bankshares, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Horizon	$5.03B	2.13	$897M	$1.38	14.64
Union Bankshares	$633.03M	5.35	$146.25M	$2.71	15.22

Does the media favor FHN or UBSH?

In the previous week, First Horizon had 9 more articles in the media than Union Bankshares. MarketBeat recorded 9 mentions for First Horizon and 0 mentions for Union Bankshares. First Horizon's average media sentiment score of 1.26 beat Union Bankshares' score of 0.00 indicating that First Horizon is being referred to more favorably in the media.

Company	Overall Sentiment
First Horizon	Positive
Union Bankshares	Neutral

Summary

First Horizon beats Union Bankshares on 12 of the 20 factors compared between the two stocks.