United-Guardian (UG) Competitors $8.06 +0.06 (+0.70%) Closing price 04/15/2025 03:56 PM EasternExtended Trading$7.94 -0.12 (-1.44%) As of 04/15/2025 04:05 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock UG vs. BRLT, SNBR, VIOT, GPRO, PRPL, NTZ, RAY, SHOT, CPSH, and ATERShould you be buying United-Guardian stock or one of its competitors? The main competitors of United-Guardian include Brilliant Earth Group (BRLT), Sleep Number (SNBR), Viomi Technology (VIOT), GoPro (GPRO), Purple Innovation (PRPL), Natuzzi (NTZ), Raytech (RAY), Safety Shot (SHOT), CPS Technologies (CPSH), and Aterian (ATER). These companies are all part of the "consumer goods" industry. United-Guardian vs. Brilliant Earth Group Sleep Number Viomi Technology GoPro Purple Innovation Natuzzi Raytech Safety Shot CPS Technologies Aterian Brilliant Earth Group (NASDAQ:BRLT) and United-Guardian (NASDAQ:UG) are both small-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, analyst recommendations, community ranking, valuation, profitability, dividends, risk, media sentiment and institutional ownership. Is BRLT or UG more profitable? United-Guardian has a net margin of 28.30% compared to Brilliant Earth Group's net margin of 0.50%. United-Guardian's return on equity of 30.25% beat Brilliant Earth Group's return on equity.Company Net Margins Return on Equity Return on Assets Brilliant Earth Group0.50% 3.09% 1.15% United-Guardian 28.30%30.25%26.26% Does the media prefer BRLT or UG? In the previous week, Brilliant Earth Group had 2 more articles in the media than United-Guardian. MarketBeat recorded 4 mentions for Brilliant Earth Group and 2 mentions for United-Guardian. Brilliant Earth Group's average media sentiment score of 1.13 beat United-Guardian's score of 0.44 indicating that Brilliant Earth Group is being referred to more favorably in the media. Company Overall Sentiment Brilliant Earth Group Positive United-Guardian Neutral Which has more volatility and risk, BRLT or UG? Brilliant Earth Group has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500. Comparatively, United-Guardian has a beta of 0.85, indicating that its share price is 15% less volatile than the S&P 500. Which has stronger earnings & valuation, BRLT or UG? United-Guardian has lower revenue, but higher earnings than Brilliant Earth Group. United-Guardian is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrilliant Earth Group$422.16M0.35$580K$0.0349.67United-Guardian$12.18M3.04$2.58M$0.7111.35 Does the MarketBeat Community believe in BRLT or UG? United-Guardian received 170 more outperform votes than Brilliant Earth Group when rated by MarketBeat users. Likewise, 75.93% of users gave United-Guardian an outperform vote while only 55.56% of users gave Brilliant Earth Group an outperform vote. CompanyUnderperformOutperformBrilliant Earth GroupOutperform Votes3555.56% Underperform Votes2844.44% United-GuardianOutperform Votes20575.93% Underperform Votes6524.07% Do insiders and institutionals have more ownership in BRLT or UG? 70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 23.2% of United-Guardian shares are held by institutional investors. 84.7% of Brilliant Earth Group shares are held by company insiders. Comparatively, 29.0% of United-Guardian shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth. Do analysts recommend BRLT or UG? Brilliant Earth Group currently has a consensus price target of $2.20, indicating a potential upside of 47.65%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, equities analysts clearly believe Brilliant Earth Group is more favorable than United-Guardian.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brilliant Earth Group 0 Sell rating(s) 3 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.25United-Guardian 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 SummaryBrilliant Earth Group beats United-Guardian on 10 of the 18 factors compared between the two stocks. Remove Ads Get United-Guardian News Delivered to You Automatically Sign up to receive the latest news and ratings for UG and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UG vs. The Competition Export to ExcelMetricUnited-GuardianToilet preparations IndustryMedical SectorNASDAQ ExchangeMarket Cap$37.01M$10.63B$5.33B$7.57BDividend Yield8.58%3.32%5.11%4.32%P/E Ratio10.6014.1121.6617.82Price / Sales3.044.68377.4894.61Price / Cash18.4817.9038.1534.64Price / Book3.2511.856.454.00Net Income$2.58M$332.81M$3.20B$247.23M7 Day Performance-4.21%0.29%2.83%1.44%1 Month Performance-18.37%-10.23%-8.58%-6.26%1 Year Performance3.41%-17.34%10.35%0.59% United-Guardian Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UGUnited-Guardian1.9421 of 5 stars$8.06+0.7%N/A+4.6%$37.01M$12.18M10.6020Analyst ForecastShort Interest ↑Gap DownBRLTBrilliant Earth Group3.2347 of 5 stars$1.44-2.0%$2.20+52.8%-45.0%$143.12M$422.16M48.02420News CoveragePositive NewsSNBRSleep Number2.2172 of 5 stars$5.20-0.6%$12.00+130.8%-61.8%$117.09M$1.68B-2.875,120Upcoming EarningsNews CoveragePositive NewsGap DownHigh Trading VolumeVIOTViomi Technology2.5513 of 5 stars$1.37-4.9%N/A+170.4%$93.46M$2.12B22.831,470Short Interest ↓Gap DownGPROGoPro3.5552 of 5 stars$0.52+2.9%$1.50+189.1%-70.3%$81.67M$801.47M-0.18880High Trading VolumePRPLPurple Innovation2.9111 of 5 stars$0.67+0.4%$1.25+86.6%-60.7%$72.17M$487.88M-0.671,800Positive NewsNTZNatuzzi0.3334 of 5 stars$4.22+9.3%N/A-31.5%$46.48M$328.02M0.004,260Upcoming EarningsShort Interest ↑High Trading VolumeRAYRaytechN/A$1.78-3.8%N/AN/A$31.35M$77.20M0.00N/AShort Interest ↓Positive NewsSHOTSafety Shot0.4225 of 5 stars$0.42+1.5%N/A-75.9%$31.34M$701,967.000.0010Short Interest ↑Gap UpCPSHCPS Technologies0.9636 of 5 stars$1.46-2.0%N/A-13.1%$21.21M$21.12M-10.43100Gap DownATERAterian2.3923 of 5 stars$1.76-3.3%$4.00+127.3%-21.6%$15.40M$99.05M-0.64160Short Interest ↑ Remove Ads Related Companies and Tools Related Companies Brilliant Earth Group Alternatives Sleep Number Alternatives Viomi Technology Alternatives GoPro Alternatives Purple Innovation Alternatives Natuzzi Alternatives Raytech Alternatives Safety Shot Alternatives CPS Technologies Alternatives Aterian Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UG) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersTwo Unmistakable Patterns Return…The signs suggest we're entering one of those rare periods now. 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