UG vs. BRLT, GPRO, PRPL, VIOT, NTZ, SHOT, CPSH, RAY, ATER, and FEBO
Should you be buying United-Guardian stock or one of its competitors? The main competitors of United-Guardian include Brilliant Earth Group (BRLT), GoPro (GPRO), Purple Innovation (PRPL), Viomi Technology (VIOT), Natuzzi (NTZ), Safety Shot (SHOT), CPS Technologies (CPSH), Raytech (RAY), Aterian (ATER), and Fenbo (FEBO). These companies are all part of the "consumer goods" industry.
United-Guardian vs.
Brilliant Earth Group (NASDAQ:BRLT) and United-Guardian (NASDAQ:UG) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, valuation, profitability, earnings, media sentiment, institutional ownership, community ranking and risk.
In the previous week, Brilliant Earth Group had 7 more articles in the media than United-Guardian. MarketBeat recorded 7 mentions for Brilliant Earth Group and 0 mentions for United-Guardian. Brilliant Earth Group's average media sentiment score of 0.59 beat United-Guardian's score of 0.00 indicating that Brilliant Earth Group is being referred to more favorably in the media.
Brilliant Earth Group currently has a consensus price target of $2.40, indicating a potential upside of 72.04%. Given Brilliant Earth Group's stronger consensus rating and higher probable upside, equities research analysts clearly believe Brilliant Earth Group is more favorable than United-Guardian.
United-Guardian has a net margin of 28.30% compared to Brilliant Earth Group's net margin of 0.50%. United-Guardian's return on equity of 30.25% beat Brilliant Earth Group's return on equity.
United-Guardian received 163 more outperform votes than Brilliant Earth Group when rated by MarketBeat users. Likewise, 75.29% of users gave United-Guardian an outperform vote while only 57.38% of users gave Brilliant Earth Group an outperform vote.
Brilliant Earth Group has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500. Comparatively, United-Guardian has a beta of 0.76, meaning that its share price is 24% less volatile than the S&P 500.
United-Guardian has lower revenue, but higher earnings than Brilliant Earth Group. United-Guardian is trading at a lower price-to-earnings ratio than Brilliant Earth Group, indicating that it is currently the more affordable of the two stocks.
70.4% of Brilliant Earth Group shares are held by institutional investors. Comparatively, 23.2% of United-Guardian shares are held by institutional investors. 84.7% of Brilliant Earth Group shares are held by insiders. Comparatively, 29.0% of United-Guardian shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Summary
Brilliant Earth Group beats United-Guardian on 10 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:UG) was last updated on 2/23/2025 by MarketBeat.com Staff
