urban-gro (UGRO) Competitors

Natural Health Trends (NASDAQ:NHTC) and urban-gro (NASDAQ:UGRO) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, earnings, institutional ownership, profitability, community ranking, valuation, dividends and risk.

Which has more volatility and risk, NHTC or UGRO?

Natural Health Trends has a beta of 0.9, suggesting that its stock price is 10% less volatile than the S&P 500. Comparatively, urban-gro has a beta of 1.81, suggesting that its stock price is 81% more volatile than the S&P 500.

Is NHTC or UGRO more profitable?

Natural Health Trends has a net margin of 1.75% compared to urban-gro's net margin of -22.30%. Natural Health Trends' return on equity of 1.96% beat urban-gro's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Natural Health Trends	1.75%	1.96%	1.18%
urban-gro	-22.30%	-53.53%	-19.94%

Do institutionals & insiders believe in NHTC or UGRO?

10.1% of Natural Health Trends shares are held by institutional investors. Comparatively, 20.6% of urban-gro shares are held by institutional investors. 13.3% of Natural Health Trends shares are held by insiders. Comparatively, 26.9% of urban-gro shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Does the MarketBeat Community believe in NHTC or UGRO?

Natural Health Trends received 177 more outperform votes than urban-gro when rated by MarketBeat users. Likewise, 68.52% of users gave Natural Health Trends an outperform vote while only 47.06% of users gave urban-gro an outperform vote.

Company	Underperform	Outperform
Natural Health Trends	Outperform Votes 185 68.52%	Underperform Votes 85 31.48%
urban-gro	Outperform Votes 8 47.06%	Underperform Votes 9 52.94%

Which has higher earnings and valuation, NHTC or UGRO?

Natural Health Trends has higher earnings, but lower revenue than urban-gro. urban-gro is trading at a lower price-to-earnings ratio than Natural Health Trends, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natural Health Trends	$43.92M	1.40	$570K	$0.07	76.14
urban-gro	$71.54M	0.25	-$18.68M	-$1.37	-1.08

Does the media favor NHTC or UGRO?

In the previous week, urban-gro had 2 more articles in the media than Natural Health Trends. MarketBeat recorded 5 mentions for urban-gro and 3 mentions for Natural Health Trends. Natural Health Trends' average media sentiment score of 1.01 beat urban-gro's score of 0.22 indicating that Natural Health Trends is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Natural Health Trends	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
urban-gro	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend NHTC or UGRO?

urban-gro has a consensus price target of $3.25, suggesting a potential upside of 120.34%. Given urban-gro's stronger consensus rating and higher probable upside, analysts plainly believe urban-gro is more favorable than Natural Health Trends.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natural Health Trends	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
urban-gro	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Natural Health Trends beats urban-gro on 10 of the 18 factors compared between the two stocks.