Ulta Beauty (ULTA) Stock Forecast & Price Target

$515.47 +1.62 (+0.32%)

Closing price 09/10/2025 04:00 PM Eastern

Extended Trading

$516.22 +0.75 (+0.15%)

As of 09/10/2025 07:59 PM Eastern

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Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Moderate Buy

Based on 27 Analyst Ratings

Sell
1

Hold
12

Buy
14

Based on 27 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 27 analysts, 1 has given a sell rating, 12 have given a hold rating, 13 have given a buy rating, and 1 has given a strong buy rating for ULTA.

Consensus Price Target

$543.13
5.37% Upside

According to the 27 analysts' twelve-month price targets for Ulta Beauty, the average price target is $543.13. The highest price target for ULTA is $680.00, while the lowest price target for ULTA is $330.00. The average price target represents a forecasted upside of 5.37% from the current price of $515.47.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ULTA Analyst Ratings Over Time

Type	Current Forecast 9/11/24 to 9/11/25	1 Month Ago 8/12/24 to 8/12/25	3 Months Ago 6/13/24 to 6/13/25	1 Year Ago 9/12/23 to 9/11/24
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	13 Buy rating(s)	12 Buy rating(s)	13 Buy rating(s)	13 Buy rating(s)
Hold	12 Hold rating(s)	12 Hold rating(s)	11 Hold rating(s)	9 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)
Consensus Price Target	$543.13	$473.00	$460.91	$425.29
Forecasted Upside	5.37% Upside	-8.34% Downside	0.38% Upside	14.23% Upside
Consensus Rating	Moderate Buy	Hold	Hold	Hold

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ulta Beauty Stock vs. The Competition

Type	Ulta Beauty	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.52	2.48	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	5.37% Upside	60.09% Upside	11.30% Upside
News Sentiment Rating	Positive News See Recent ULTA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/8/2025	Telsey Advisory Group 4 of 5 stars	Dana Telsey Not Rated	Reiterated Rating	Outperform	$610.00	+18.48%
9/4/2025	Piper Sandler 2 of 5 stars	Anna Andreeva Not Rated	Initiated Coverage	Overweight	$590.00	+11.10%
9/2/2025	Barclays 3 of 5 stars	Adrienne Yih Not Rated	Boost Target	Overweight	$589.00 ➝ $617.00	+25.22%
8/29/2025	Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Hold
8/29/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lasser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$640.00 ➝ $680.00	+28.15%
8/29/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Susan Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$650.00	+28.41%
8/29/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Underweight	$400.00 ➝ $425.00	-19.91%
8/29/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Baker Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$585.00 ➝ $625.00	+26.30%
8/29/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kate McShane Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$530.00 ➝ $584.00	+18.01%
8/29/2025	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$550.00 ➝ $600.00	+20.10%
Get the Latest News and Ratings for ULTA and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Ulta Beauty and its competitors with MarketBeat's FREE daily newsletter.
8/29/2025	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Olivia Tong Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Outperform	$580.00 ➝ $605.00	+19.27%
8/29/2025	Evercore ISI Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Binetti Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$595.00 ➝ $640.00	+20.61%
8/29/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Altschwager Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$575.00 ➝ $600.00	+13.07%
8/29/2025	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$500.00 ➝ $575.00	+8.36%
8/26/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Ashley Helgans Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$425.00 ➝ $550.00	+4.89%
8/22/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Christopher Horvers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$525.00 ➝ $600.00	+12.75%
8/18/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kelly Crago Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$450.00 ➝ $550.00	+5.57%
8/12/2025	Oppenheimer Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Rupesh Parikh Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$510.00 ➝ $600.00	+20.31%
7/25/2025	Loop Capital Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anthony Chukumba Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Hold	$510.00	-0.69%
5/15/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$364.00 ➝ $386.00	-6.01%
4/14/2025	Argus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Kristina Ruggeri Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Buy ➝ Hold
3/14/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Market Perform	$467.00 ➝ $404.00	+15.12%
3/14/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Hold	$475.00 ➝ $400.00	+27.20%
3/14/2025	B. Riley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Glaessgen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$430.00 ➝ $330.00	+4.94%
1/8/2025	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	O. Chen Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$450.00 ➝ $480.00	+15.52%
11/21/2024	William Blair Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	D. Carden Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
10/9/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Buy	$426.00 ➝ $424.00	+17.07%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 01:59 AM ET.

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Sunday, September 7, 2025. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

Recent earnings reports show that Ulta Beauty, Inc. exceeded analysts' expectations, reporting earnings per share significantly higher than the consensus estimate, indicating strong financial performance.
The stock price has been positively adjusted by multiple analysts, with target prices reaching as high as $650, suggesting a bullish outlook on the company's future performance.
Ulta Beauty, Inc. has demonstrated consistent revenue growth, with a year-over-year increase, reflecting its strong market position and customer demand.
The company has a high return on equity, which indicates effective management and profitability, making it an attractive option for investors looking for solid returns.
The current stock price is around $529.50, which may present a buying opportunity for investors looking to enter at a favorable price point.

Ulta Beauty
Bear Case

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

Despite positive earnings, the stock has shown some volatility, which may concern risk-averse investors looking for stability.
There are a significant number of analysts with a "Hold" rating, indicating that while the stock is not expected to decline, it may not have strong upward momentum either.
The market cap of Ulta Beauty, Inc. is substantial, which can sometimes limit growth potential compared to smaller, more agile companies.
Some analysts have issued lower target prices compared to the highest estimates, suggesting a divergence in market sentiment regarding the company's future performance.
In a competitive retail environment, Ulta Beauty, Inc. faces challenges from both traditional and online beauty retailers, which could impact its market share and profitability.

ULTA Forecast - Frequently Asked Questions

: According to the research reports of 27 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $543.13, with a high forecast of $680.00 and a low forecast of $330.00.
: 27 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last year. There is currently 1 sell rating, 12 hold ratings, 13 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ULTA shares.
: According to analysts, Ulta Beauty's stock has a predicted upside of 5.37% based on their 12-month stock forecasts.
: Over the previous 90 days, Ulta Beauty's stock had 2 upgrades by analysts.
: Ulta Beauty has been rated by research analysts at Bank of America, Barclays, Canaccord Genuity Group, Citigroup, Cowen, DA Davidson, Evercore ISI, Jefferies Financial Group, JPMorgan Chase & Co., Loop Capital, Morgan Stanley, Oppenheimer, Piper Sandler, Raymond James Financial, Robert W. Baird, Telsey Advisory Group, The Goldman Sachs Group, UBS Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Ulta Beauty more than other "retail/wholesale" companies. The consensus rating for Ulta Beauty is Moderate Buy while the average consensus rating for "retail/wholesale" companies is Hold. Learn more on how ULTA compares to other companies.

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This page (NASDAQ:ULTA) was last updated on 9/11/2025 by MarketBeat.com Staff

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Ulta Beauty (ULTA) Stock Forecast & Price Target