Ulta Beauty (ULTA) Stock Forecast & Price Target

$385.93 +8.19 (+2.17%)

As of 04:00 PM Eastern

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Hold

Based on 25 Analyst Ratings

Sell
1

Hold
11

Buy
13

Based on 25 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Hold." Out of the 25 analysts, 1 has given a sell rating, 11 have given a hold rating, and 13 have given a buy rating for ULTA.

Consensus Price Target

$427.61
10.80% Upside

According to the 25 analysts' twelve-month price targets for Ulta Beauty, the average price target is $427.61. The highest price target for ULTA is $526.00, while the lowest price target for ULTA is $310.00. The average price target represents a forecasted upside of 10.80% from the current price of $385.93.

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ULTA Analyst Ratings Over Time

Type	Current Forecast 4/24/24 to 4/24/25	1 Month Ago 3/25/24 to 3/25/25	3 Months Ago 1/25/24 to 1/24/25	1 Year Ago 4/25/23 to 4/24/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	13 Buy rating(s)	12 Buy rating(s)	12 Buy rating(s)	13 Buy rating(s)
Hold	11 Hold rating(s)	11 Hold rating(s)	11 Hold rating(s)	5 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$427.61	$427.13	$459.22	$556.52
Forecasted Upside	10.80% Upside	15.21% Upside	9.91% Upside	35.56% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ulta Beauty Stock vs. The Competition

Type	Ulta Beauty	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.48	2.55	2.54
Consensus Rating	Hold	Moderate Buy	Moderate Buy
Predicted Upside	11.73% Upside	68.07% Upside	23.11% Upside
News Sentiment Rating	Positive News See Recent ULTA News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/16/2025	DA Davidson 2 of 5 stars	Michael Baker Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$415.00 ➝ $415.00	+18.44%
4/14/2025	Argus 3 of 5 stars	Kristina Ruggeri Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold
4/1/2025	The Goldman Sachs Group 3 of 5 stars	Kate McShane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$384.00 ➝ $423.00	+15.40%
3/17/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Kelly Crago Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$405.00 ➝ $365.00	+2.97%
3/14/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	Adrienne Yih Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$445.00 ➝ $327.00	-8.37%
3/14/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Perform ➝ Market Perform	$467.00 ➝ $404.00	+15.12%
3/14/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Susan Anderson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$538.00 ➝ $526.00	+49.88%
3/14/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Christopher Horvers Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$480.00 ➝ $475.00	+36.52%
3/14/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Underweight ➝ Underweight	$360.00 ➝ $310.00	-8.50%
3/14/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Hold ➝ Hold	$475.00 ➝ $400.00	+27.20%
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3/14/2025	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Glaessgen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$430.00 ➝ $330.00	+4.94%
3/14/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$500.00 ➝ $460.00	+46.28%
3/14/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$425.00 ➝ $364.00	+15.75%
3/14/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$475.00 ➝ $380.00	+20.84%
3/10/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Dana Telsey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$500.00 ➝ $500.00	+41.05%
1/8/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	O. Chen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$450.00 ➝ $480.00	+15.52%
1/7/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$505.00 ➝ $515.00	+19.41%
12/9/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$450.00 ➝ $480.00	+12.11%
12/6/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$470.00 ➝ $490.00	+14.57%
11/21/2024	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Carden Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
10/14/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	O. Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$450.00 ➝ $440.00	+19.39%
10/9/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$426.00 ➝ $424.00	+17.07%
8/26/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$500.00 ➝ $430.00	+13.16%
8/23/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$525.00 ➝ $485.00	+29.59%
5/24/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$438.00 ➝ $412.00	+9.53%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 06:31 PM ET.

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, April 18, 2025. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

The current stock price is around $357.75, which may present a buying opportunity for investors looking for value in the beauty retail sector.
Ulta Beauty, Inc. reported earnings per share (EPS) of $8.46 for the latest quarter, significantly exceeding analyst expectations, indicating strong financial performance.
The company has a high return on equity of 51.95%, suggesting effective management and profitability relative to shareholder equity.
Analysts have a consensus target price of approximately $427.61, indicating potential upside from the current stock price.
Despite a slight year-over-year revenue decline, the company still generated $3.49 billion in revenue, showcasing its resilience in a competitive market.

Ulta Beauty
Bear Case

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

Insider ownership is relatively low at 0.39%, which may raise concerns about alignment between management and shareholder interests.
Recent price target reductions from several analysts, including a drop to $310.00 by Wells Fargo, suggest a cautious outlook on the stock's performance.
The company's revenue has decreased by 1.9% year-over-year, indicating potential challenges in maintaining growth.
One analyst has issued a sell rating, which could signal underlying issues that may affect investor confidence.
Market volatility, as indicated by a beta of 1.16, suggests that the stock may experience larger price fluctuations compared to the overall market.

ULTA Forecast - Frequently Asked Questions

: According to the research reports of 25 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $427.61, with a high forecast of $526.00 and a low forecast of $310.00.
: 25 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last twelve months. There is currently 1 sell rating, 11 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" ULTA shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in ULTA, but not buy additional shares or sell existing shares.
: According to analysts, Ulta Beauty's stock has a predicted upside of 10.80% based on their 12-month stock forecasts.
: Over the previous 90 days, Ulta Beauty's stock had 2 upgrades and 1 downgrade by analysts.
: Ulta Beauty has been rated by research analysts at Argus, B. Riley, Bank of America, Barclays, BMO Capital Markets, Canaccord Genuity Group, Citigroup, DA Davidson, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Stifel Nicolaus, Telsey Advisory Group, The Goldman Sachs Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Ulta Beauty less than other "retail/wholesale" companies. The consensus rating for Ulta Beauty is Hold while the average consensus rating for "retail/wholesale" companies is Moderate Buy. Learn more on how ULTA compares to other companies.

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This page (NASDAQ:ULTA) was last updated on 4/24/2025 by MarketBeat.com Staff

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Ulta Beauty (ULTA) Stock Forecast & Price Target