Ulta Beauty (ULTA) Stock Forecast & Price Target

$370.21 -12.30 (-3.22%)

As of 12:44 PM Eastern

Ulta Beauty - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 24 Analyst Ratings

Sell
1

Hold
10

Buy
13

Based on 24 Wall Street analysts who have issued ratings for Ulta Beauty in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 24 analysts, 1 has given a sell rating, 10 have given a hold rating, and 13 have given a buy rating for ULTA.

Consensus Price Target

$427.61
15.50% Upside

According to the 24 analysts' twelve-month price targets for Ulta Beauty, the average price target is $427.61. The highest price target for ULTA is $526.00, while the lowest price target for ULTA is $310.00. The average price target represents a forecasted upside of 15.50% from the current price of $370.21.

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ULTA Analyst Ratings Over Time

Type	Current Forecast 4/3/24 to 4/3/25	1 Month Ago 3/4/24 to 3/4/25	3 Months Ago 1/4/24 to 1/3/25	1 Year Ago 4/4/23 to 4/3/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	1 Strong Buy rating(s)
Buy	13 Buy rating(s)	12 Buy rating(s)	11 Buy rating(s)	12 Buy rating(s)
Hold	10 Hold rating(s)	11 Hold rating(s)	11 Hold rating(s)	5 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$427.61	$459.22	$439.30	$576.70
Forecasted Upside	15.50% Upside	33.71% Upside	1.84% Upside	31.07% Upside
Consensus Rating	Moderate Buy	Hold	Hold	Moderate Buy

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ULTA Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ULTA Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Ulta Beauty Stock vs. The Competition

Type	Ulta Beauty	Retail/Wholesale Companies	S&P 500
Consensus Rating Score	2.50	2.54	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	15.75% Upside	65.40% Upside	23.49% Upside
News Sentiment Rating	Positive News See Recent ULTA News	Positive News	Positive News

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Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
4/1/2025	The Goldman Sachs Group 3 of 5 stars	Kate McShane Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Neutral ➝ Buy	$384.00 ➝ $423.00	+15.40%
3/17/2025	Citigroup 3 of 5 stars	Kelly Crago Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$405.00 ➝ $365.00	+2.97%
3/14/2025	Barclays 3 of 5 stars	Adrienne Yih Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Equal Weight ➝ Equal Weight	$445.00 ➝ $327.00	-8.37%
3/14/2025	BMO Capital Markets Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Siegel Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Market Perform ➝ Market Perform	$467.00 ➝ $404.00	+15.12%
3/14/2025	Canaccord Genuity Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Susan Anderson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$538.00 ➝ $526.00	+49.88%
3/14/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Baker Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$510.00 ➝ $415.00	+17.93%
3/14/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Christopher Horvers Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$480.00 ➝ $475.00	+36.52%
3/14/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ike Boruchow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Underweight ➝ Underweight	$360.00 ➝ $310.00	-8.50%
3/14/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Hold ➝ Hold	$475.00 ➝ $400.00	+27.20%
3/14/2025	B. Riley Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Glaessgen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$430.00 ➝ $330.00	+4.94%
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3/14/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Simeon Gutman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$500.00 ➝ $460.00	+46.28%
3/14/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$425.00 ➝ $364.00	+15.75%
3/14/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lorraine Hutchinson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$475.00 ➝ $380.00	+20.84%
3/10/2025	Telsey Advisory Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Dana Telsey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$500.00 ➝ $500.00	+41.05%
1/8/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	O. Chen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$450.00 ➝ $480.00	+15.52%
1/7/2025	Oppenheimer Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$505.00 ➝ $515.00	+19.41%
12/9/2024	Loop Capital Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$450.00 ➝ $480.00	+12.11%
12/6/2024	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$470.00 ➝ $490.00	+14.57%
11/21/2024	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	D. Carden Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Outperform ➝ Market Perform
10/14/2024	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	O. Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$450.00 ➝ $440.00	+19.39%
10/9/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Buy ➝ Buy	$426.00 ➝ $424.00	+17.07%
8/26/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$500.00 ➝ $430.00	+13.16%
8/23/2024	Robert W. Baird Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Outperform ➝ Outperform	$525.00 ➝ $485.00	+29.59%
5/24/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$438.00 ➝ $412.00	+9.53%
12/6/2023	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$500.00 ➝ $545.00	+10.15%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 01:04 PM ET.

Should I Buy Ulta Beauty Stock? ULTA Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, March 29, 2025. Please send any questions or comments about these Ulta Beauty pros and cons to contact@marketbeat.com.

Ulta Beauty
Bull Case

Here are some ways that investors could benefit from investing in Ulta Beauty, Inc.:

Ulta Beauty, Inc. reported a strong earnings per share (EPS) of $8.46 for the latest quarter, exceeding analysts' expectations of $7.13 by $1.33. This indicates robust profitability and effective cost management.
The company has a high return on equity (ROE) of 51.95%, suggesting that it is highly efficient in generating profits from its equity investments, which is attractive to investors looking for strong management performance.
Despite a slight year-over-year revenue decline of 1.9%, Ulta Beauty, Inc. generated $3.49 billion in revenue, surpassing the consensus estimate of $3.47 billion, demonstrating resilience in a competitive market.
Current stock price is around $427.13, which is the consensus target price set by analysts, indicating potential for growth and alignment with market expectations.
Analysts have a consensus rating of "Hold" for Ulta Beauty, Inc., with several recent upgrades, suggesting that the stock is viewed positively by market experts.

Ulta Beauty
Bear Case

Investors should be bearish about investing in Ulta Beauty, Inc. for these reasons:

The company's revenue has decreased by 1.9% year-over-year, which may indicate challenges in maintaining sales growth in a competitive retail environment.
Wells Fargo & Company recently lowered their price objective for Ulta Beauty, Inc. from $360.00 to $310.00, reflecting a more cautious outlook on the stock's performance.
There is a significant portion of analysts (one rated as "sell") who are not optimistic about the stock, which could indicate potential risks for investors.
Institutional investors hold 90.39% of the stock, which may lead to volatility if large shareholders decide to sell their positions.
Recent reports suggest that the beauty retail sector is facing increased competition, which could impact Ulta Beauty, Inc.'s market share and profitability in the long term.

ULTA Forecast - Frequently Asked Questions

: According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Ulta Beauty is $427.61, with a high forecast of $526.00 and a low forecast of $310.00.
: 24 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Ulta Beauty in the last twelve months. There is currently 1 sell rating, 10 hold ratings and 13 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ULTA shares.
: According to analysts, Ulta Beauty's stock has a predicted upside of 15.50% based on their 12-month stock forecasts.
: Over the previous 90 days, Ulta Beauty's stock had 4 upgrades by analysts.
: Ulta Beauty has been rated by research analysts at B. Riley, Bank of America, Barclays, BMO Capital Markets, Canaccord Genuity Group, Citigroup, DA Davidson, JPMorgan Chase & Co., Morgan Stanley, Oppenheimer, Piper Sandler, Stifel Nicolaus, TD Cowen, Telsey Advisory Group, The Goldman Sachs Group, and Wells Fargo & Company in the past 90 days.
: Analysts like Ulta Beauty less than other "retail/wholesale" companies. The consensus rating score for Ulta Beauty is 2.50 while the average consensus rating score for "retail/wholesale" companies is 2.54. Learn more on how ULTA compares to other companies.

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This page (NASDAQ:ULTA) was last updated on 4/3/2025 by MarketBeat.com Staff

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Ulta Beauty (ULTA) Stock Forecast & Price Target