Upland Software (UPLD) Competitors $2.25 +0.20 (+9.76%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$2.32 +0.06 (+2.89%) As of 08/1/2025 07:43 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock UPLD vs. ONTF, PERF, TLS, SANG, AISP, SMRT, EGAN, TRUE, EXFY, and SSTIShould you be buying Upland Software stock or one of its competitors? The main competitors of Upland Software include ON24 (ONTF), Perfect (PERF), Telos (TLS), Sangoma Technologies (SANG), Airship AI (AISP), SmartRent (SMRT), eGain (EGAN), TrueCar (TRUE), Expensify (EXFY), and SoundThinking (SSTI). These companies are all part of the "computer software" industry. Upland Software vs. Its Competitors ON24 Perfect Telos Sangoma Technologies Airship AI SmartRent eGain TrueCar Expensify SoundThinking ON24 (NYSE:ONTF) and Upland Software (NASDAQ:UPLD) are both small-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their profitability, earnings, institutional ownership, dividends, valuation, media sentiment, analyst recommendations and risk. Do analysts prefer ONTF or UPLD? ON24 presently has a consensus price target of $5.33, suggesting a potential upside of 13.23%. Upland Software has a consensus price target of $3.50, suggesting a potential upside of 55.56%. Given Upland Software's stronger consensus rating and higher probable upside, analysts plainly believe Upland Software is more favorable than ON24.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score ON24 0 Sell rating(s) 5 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 2.00Upland Software 0 Sell rating(s) 1 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 3.00 Is ONTF or UPLD more profitable? Upland Software has a net margin of -17.49% compared to ON24's net margin of -27.68%. ON24's return on equity of -22.90% beat Upland Software's return on equity.Company Net Margins Return on Equity Return on Assets ON24-27.68% -22.90% -14.76% Upland Software -17.49%-181.16%6.49% Does the media prefer ONTF or UPLD? In the previous week, Upland Software had 19 more articles in the media than ON24. MarketBeat recorded 21 mentions for Upland Software and 2 mentions for ON24. ON24's average media sentiment score of 0.30 beat Upland Software's score of 0.17 indicating that ON24 is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment ON24 0 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Upland Software 3 Very Positive mention(s) 1 Positive mention(s) 10 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral Do institutionals and insiders hold more shares of ONTF or UPLD? 83.9% of ON24 shares are held by institutional investors. Comparatively, 77.8% of Upland Software shares are held by institutional investors. 33.0% of ON24 shares are held by insiders. Comparatively, 14.8% of Upland Software shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Which has better earnings & valuation, ONTF or UPLD? ON24 has higher earnings, but lower revenue than Upland Software. ON24 is trading at a lower price-to-earnings ratio than Upland Software, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioON24$148.08M1.35-$42.16M-$0.96-4.91Upland Software$274.79M0.23-$112.73M-$1.74-1.29 Which has more volatility & risk, ONTF or UPLD? ON24 has a beta of 0.65, meaning that its stock price is 35% less volatile than the S&P 500. Comparatively, Upland Software has a beta of 1.18, meaning that its stock price is 18% more volatile than the S&P 500. SummaryUpland Software beats ON24 on 10 of the 17 factors compared between the two stocks. Get Upland Software News Delivered to You Automatically Sign up to receive the latest news and ratings for UPLD and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding UPLD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart UPLD vs. The Competition Export to ExcelMetricUpland SoftwareINTERNET SOFTWARE IndustryComputer SectorNASDAQ ExchangeMarket Cap$58.39M$19.20B$29.13B$9.52BDividend YieldN/A2.95%3.08%4.09%P/E Ratio-1.2685.9248.1323.81Price / Sales0.23154.471,544.8266.04Price / Cash0.3092.4138.0757.96Price / Book-3.368.087.415.54Net Income-$112.73M$341.62M$782.10M$259.28M7 Day Performance16.58%-6.56%-3.69%-4.64%1 Month Performance14.21%0.43%-0.16%4.41%1 Year Performance-10.00%56.28%52,681.95%17.95% Upland Software Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)UPLDUpland Software4.0808 of 5 stars$2.25+9.8%$3.50+55.6%-2.4%$58.39M$274.79M-1.261,010Trending NewsAnalyst UpgradeShort Interest ↑Gap UpHigh Trading VolumeONTFON241.435 of 5 stars$5.22+0.1%$5.33+2.3%-23.8%$221.30M$148.08M-5.43720News CoverageUpcoming EarningsPERFPerfect1.0387 of 5 stars$2.60+4.0%N/AN/A$212.65M$61.93M37.14N/ATrending NewsAnalyst DowngradeShort Interest ↑Gap UpHigh Trading VolumeTLSTelos3.0798 of 5 stars$2.87+0.7%$3.94+37.2%-38.0%$209.43M$108.27M-3.83850Upcoming EarningsGap UpSANGSangoma Technologies3.0395 of 5 stars$5.84+4.1%$11.00+88.3%+10.0%$186.51M$247.28M-27.81730Positive NewsAISPAirship AI1.1032 of 5 stars$5.62-2.8%$6.00+6.8%+34.8%$184.06M$17.98M-8.3947Positive NewsGap UpSMRTSmartRent2.788 of 5 stars$0.96-0.6%$1.77+84.0%-46.1%$181.78M$174.88M-2.82640Upcoming EarningsGap DownEGANeGain1.7328 of 5 stars$6.52+2.4%$8.50+30.4%-15.8%$174.22M$92.80M72.44690News CoverageAnalyst DowngradeTRUETrueCar2.1422 of 5 stars$1.96-0.5%$3.19+62.6%-48.8%$172.72M$175.60M-4.90440News CoverageUpcoming EarningsGap DownEXFYExpensify1.7341 of 5 stars$2.17+2.4%$4.00+84.3%+16.5%$170.40M$139.24M-24.11140Upcoming EarningsSSTISoundThinking3.023 of 5 stars$12.81+0.4%$21.00+63.9%-24.2%$161.71M$102.03M-21.00213News CoveragePositive News Related Companies and Tools Related Companies ON24 Competitors Perfect Competitors Telos Competitors Sangoma Technologies Competitors Airship AI Competitors SmartRent Competitors eGain Competitors TrueCar Competitors Expensify Competitors SoundThinking Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:UPLD) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersElon’s BIGGEST warning yet?Tesla's About to Prove Everyone Wrong... 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