Versus Systems, Inc. (NASDAQ: VS) is a technology company specializing in real‐time consumer engagement through gamified experiences and incentive‐driven promotions. Founded in 2017 and headquartered in Vancouver, British Columbia, the company delivers a software platform that embeds challenges, contests and rewards directly into digital channels ranging from mobile apps and PC video games to streaming video and e-commerce sites.
The company’s flagship solution, Versus Engage, enables brands, publishers and developers to integrate interactive overlays and mini-games into existing content workflows. Through a combination of cloud‐based APIs and software development kits (SDKs), Versus Systems allows partners to deliver custom games, trivia and prediction markets that reward users with points, digital collectibles or real‐world prizes for completing challenges. This approach is designed to drive user acquisition, boost session length and increase loyalty by transforming passive viewers or shoppers into active participants.
Versus Systems serves a diverse set of end markets, including video game publishers, OTT/streaming services, sports leagues, and retail and consumer brands. Its platform has been deployed in North America, Europe and the Asia‐Pacific region, supporting both localized promotions and large‐scale global campaigns. Key partnerships to date have involved collaborations with streaming platforms seeking to monetize viewer engagement, as well as with e-sports and traditional sports organizations looking to deepen fan interaction.
Under the leadership of founder and CEO Justin Leeper, Versus Systems has assembled a management team with backgrounds in technology, gaming and marketing. The company’s board and advisory network include industry veterans from media, entertainment and consumer technology, all focused on advancing Versus Systems’ mission to bridge the gap between digital content and measurable consumer engagement.
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