Willis Lease Finance (WLFC) Competitors

Rush Enterprises (NASDAQ:RUSHA) and Willis Lease Finance (NASDAQ:WLFC) are both retail/wholesale companies, but which is the superior stock? We will contrast the two companies based on the strength of their community ranking, analyst recommendations, risk, earnings, media sentiment, profitability, dividends, valuation and institutional ownership.

Which has better valuation & earnings, RUSHA or WLFC?

Rush Enterprises has higher revenue and earnings than Willis Lease Finance. Willis Lease Finance is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.80B	0.56	$347.05M	$3.73	14.94
Willis Lease Finance	$530.71M	2.30	$43.78M	$14.11	13.11

Which has more volatility and risk, RUSHA or WLFC?

Rush Enterprises has a beta of 1.02, indicating that its stock price is 2% more volatile than the S&P 500. Comparatively, Willis Lease Finance has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500.

Do analysts recommend RUSHA or WLFC?

Rush Enterprises presently has a consensus price target of $69.00, suggesting a potential upside of 23.83%. Given Rush Enterprises' stronger consensus rating and higher possible upside, equities research analysts clearly believe Rush Enterprises is more favorable than Willis Lease Finance.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Willis Lease Finance	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the MarketBeat Community prefer RUSHA or WLFC?

Rush Enterprises received 164 more outperform votes than Willis Lease Finance when rated by MarketBeat users. However, 62.78% of users gave Willis Lease Finance an outperform vote while only 59.86% of users gave Rush Enterprises an outperform vote.

Company	Underperform	Outperform
Rush Enterprises	Outperform Votes 331 59.86%	Underperform Votes 222 40.14%
Willis Lease Finance	Outperform Votes 167 62.78%	Underperform Votes 99 37.22%

Do institutionals & insiders have more ownership in RUSHA or WLFC?

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 93.7% of Willis Lease Finance shares are held by institutional investors. 12.5% of Rush Enterprises shares are held by company insiders. Comparatively, 57.0% of Willis Lease Finance shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Does the media favor RUSHA or WLFC?

In the previous week, Rush Enterprises had 21 more articles in the media than Willis Lease Finance. MarketBeat recorded 24 mentions for Rush Enterprises and 3 mentions for Willis Lease Finance. Willis Lease Finance's average media sentiment score of 1.05 beat Rush Enterprises' score of 0.72 indicating that Willis Lease Finance is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	10 Very Positive mention(s)	2 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Willis Lease Finance	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is RUSHA or WLFC more profitable?

Willis Lease Finance has a net margin of 18.56% compared to Rush Enterprises' net margin of 3.90%. Willis Lease Finance's return on equity of 20.62% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.90%	14.76%	6.61%
Willis Lease Finance	18.56%	20.62%	3.49%

Is RUSHA or WLFC a better dividend stock?

Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Willis Lease Finance pays an annual dividend of $1.00 per share and has a dividend yield of 0.5%. Rush Enterprises pays out 19.3% of its earnings in the form of a dividend. Willis Lease Finance pays out 7.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Rush Enterprises and Willis Lease Finance tied by winning 10 of the 20 factors compared between the two stocks.