Wrap Technologies (WRAP) Competitors

AMMO (NASDAQ:POWW) and Wrap Technologies (NASDAQ:WRAP) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, risk, dividends, valuation, institutional ownership, profitability, earnings, analyst recommendations and community ranking.

Do insiders & institutionals believe in POWW or WRAP?

26.4% of AMMO shares are held by institutional investors. Comparatively, 8.8% of Wrap Technologies shares are held by institutional investors. 25.0% of AMMO shares are held by insiders. Comparatively, 14.8% of Wrap Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Which has preferable earnings and valuation, POWW or WRAP?

AMMO has higher revenue and earnings than Wrap Technologies. AMMO is trading at a lower price-to-earnings ratio than Wrap Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AMMO	$141.75M	1.02	-$15.56M	-$0.21	-5.81
Wrap Technologies	$7.27M	9.66	-$30.22M	-$0.53	-2.89

Does the media prefer POWW or WRAP?

In the previous week, AMMO had 10 more articles in the media than Wrap Technologies. MarketBeat recorded 10 mentions for AMMO and 0 mentions for Wrap Technologies. AMMO's average media sentiment score of 0.05 beat Wrap Technologies' score of 0.00 indicating that AMMO is being referred to more favorably in the media.

Company	Overall Sentiment
AMMO	Neutral
Wrap Technologies	Neutral

Does the MarketBeat Community prefer POWW or WRAP?

AMMO received 8 more outperform votes than Wrap Technologies when rated by MarketBeat users. Likewise, 54.84% of users gave AMMO an outperform vote while only 42.86% of users gave Wrap Technologies an outperform vote.

Company	Underperform	Outperform
AMMO	Outperform Votes 17 54.84%	Underperform Votes 14 45.16%
Wrap Technologies	Outperform Votes 9 42.86%	Underperform Votes 12 57.14%

Which has more risk and volatility, POWW or WRAP?

AMMO has a beta of 0.28, suggesting that its stock price is 72% less volatile than the S&P 500. Comparatively, Wrap Technologies has a beta of 1.51, suggesting that its stock price is 51% more volatile than the S&P 500.

Do analysts rate POWW or WRAP?

AMMO currently has a consensus price target of $1.50, suggesting a potential upside of 22.95%. Given AMMO's stronger consensus rating and higher probable upside, analysts clearly believe AMMO is more favorable than Wrap Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AMMO	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Wrap Technologies	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Is POWW or WRAP more profitable?

AMMO has a net margin of -15.19% compared to Wrap Technologies' net margin of -295.12%. AMMO's return on equity of 2.35% beat Wrap Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AMMO	-15.19%	2.35%	2.09%
Wrap Technologies	-295.12%	-316.93%	-77.26%

Summary

AMMO beats Wrap Technologies on 14 of the 17 factors compared between the two stocks.