Wrap Technologies (WRAP) Competitors

AMMO (NASDAQ:POWW) and Wrap Technologies (NASDAQ:WRAP) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their risk, community ranking, profitability, earnings, dividends, institutional ownership, media sentiment, analyst recommendations and valuation.

Which has better earnings and valuation, POWW or WRAP?

AMMO has higher revenue and earnings than Wrap Technologies. AMMO is trading at a lower price-to-earnings ratio than Wrap Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AMMO	$141.75M	1.12	-$15.56M	-$0.21	-6.38
Wrap Technologies	$4.23M	15.94	-$30.22M	-$0.42	-3.50

Does the MarketBeat Community prefer POWW or WRAP?

AMMO received 8 more outperform votes than Wrap Technologies when rated by MarketBeat users. Likewise, 54.84% of users gave AMMO an outperform vote while only 42.86% of users gave Wrap Technologies an outperform vote.

Company	Underperform	Outperform
AMMO	Outperform Votes 17 54.84%	Underperform Votes 14 45.16%
Wrap Technologies	Outperform Votes 9 42.86%	Underperform Votes 12 57.14%

Does the media refer more to POWW or WRAP?

In the previous week, Wrap Technologies had 11 more articles in the media than AMMO. MarketBeat recorded 11 mentions for Wrap Technologies and 0 mentions for AMMO. Wrap Technologies' average media sentiment score of 0.09 beat AMMO's score of 0.00 indicating that Wrap Technologies is being referred to more favorably in the news media.

Company	Overall Sentiment
AMMO	Neutral
Wrap Technologies	Neutral

Do institutionals and insiders hold more shares of POWW or WRAP?

26.4% of AMMO shares are owned by institutional investors. Comparatively, 8.8% of Wrap Technologies shares are owned by institutional investors. 25.0% of AMMO shares are owned by company insiders. Comparatively, 18.6% of Wrap Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has more risk and volatility, POWW or WRAP?

AMMO has a beta of 0.5, meaning that its stock price is 50% less volatile than the S&P 500. Comparatively, Wrap Technologies has a beta of 1.37, meaning that its stock price is 37% more volatile than the S&P 500.

Is POWW or WRAP more profitable?

AMMO has a net margin of -15.19% compared to Wrap Technologies' net margin of -394.21%. AMMO's return on equity of 2.35% beat Wrap Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AMMO	-15.19%	2.35%	2.09%
Wrap Technologies	-394.21%	-480.59%	-71.11%

Do analysts prefer POWW or WRAP?

AMMO presently has a consensus price target of $1.50, suggesting a potential upside of 11.94%. Given AMMO's stronger consensus rating and higher possible upside, equities research analysts clearly believe AMMO is more favorable than Wrap Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AMMO	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Wrap Technologies	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

AMMO beats Wrap Technologies on 12 of the 17 factors compared between the two stocks.