Wrap Technologies (WRAP) Competitors

AMMO (NASDAQ:POWW) and Wrap Technologies (NASDAQ:WRAP) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, community ranking, institutional ownership, valuation, profitability, media sentiment, analyst recommendations, earnings and dividends.

Is POWW or WRAP more profitable?

AMMO has a net margin of -15.19% compared to Wrap Technologies' net margin of -394.21%. AMMO's return on equity of 2.35% beat Wrap Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AMMO	-15.19%	2.35%	2.09%
Wrap Technologies	-394.21%	-480.59%	-71.11%

Does the media prefer POWW or WRAP?

In the previous week, AMMO had 5 more articles in the media than Wrap Technologies. MarketBeat recorded 8 mentions for AMMO and 3 mentions for Wrap Technologies. Wrap Technologies' average media sentiment score of 0.64 beat AMMO's score of 0.00 indicating that Wrap Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
AMMO	0 Very Positive mention(s)	0 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Wrap Technologies	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in POWW or WRAP?

AMMO received 8 more outperform votes than Wrap Technologies when rated by MarketBeat users. Likewise, 54.84% of users gave AMMO an outperform vote while only 42.86% of users gave Wrap Technologies an outperform vote.

Company	Underperform	Outperform
AMMO	Outperform Votes 17 54.84%	Underperform Votes 14 45.16%
Wrap Technologies	Outperform Votes 9 42.86%	Underperform Votes 12 57.14%

Do insiders & institutionals believe in POWW or WRAP?

26.4% of AMMO shares are owned by institutional investors. Comparatively, 8.8% of Wrap Technologies shares are owned by institutional investors. 25.0% of AMMO shares are owned by company insiders. Comparatively, 18.6% of Wrap Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Which has more risk & volatility, POWW or WRAP?

AMMO has a beta of 0.28, indicating that its stock price is 72% less volatile than the S&P 500. Comparatively, Wrap Technologies has a beta of 1.51, indicating that its stock price is 51% more volatile than the S&P 500.

Do analysts rate POWW or WRAP?

AMMO currently has a consensus target price of $1.50, suggesting a potential upside of 26.05%. Given AMMO's stronger consensus rating and higher probable upside, research analysts clearly believe AMMO is more favorable than Wrap Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AMMO	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Wrap Technologies	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has preferable earnings and valuation, POWW or WRAP?

AMMO has higher revenue and earnings than Wrap Technologies. AMMO is trading at a lower price-to-earnings ratio than Wrap Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AMMO	$141.75M	1.00	-$15.56M	-$0.21	-5.67
Wrap Technologies	$6.13M	11.15	-$30.22M	-$0.42	-3.55

Summary

AMMO beats Wrap Technologies on 13 of the 17 factors compared between the two stocks.