WillScot (WSC) Competitors $24.67 +0.14 (+0.57%) Closing price 08/7/2025 04:00 PM EasternExtended Trading$24.68 +0.00 (+0.02%) As of 08/7/2025 05:48 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock WSC vs. URI, GIB, GRAB, AER, RBA, Z, TRU, ZG, GFL, and KSPIShould you be buying WillScot stock or one of its competitors? The main competitors of WillScot include United Rentals (URI), CGI Group (GIB), Grab (GRAB), Aercap (AER), RB Global (RBA), Zillow Group (Z), TransUnion (TRU), Zillow Group (ZG), GFL Environmental (GFL), and Joint Stock Company Kaspi.kz (KSPI). WillScot vs. Its Competitors United Rentals CGI Group Grab Aercap RB Global Zillow Group TransUnion Zillow Group GFL Environmental Joint Stock Company Kaspi.kz WillScot (NASDAQ:WSC) and United Rentals (NYSE:URI) are related companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations. Is WSC or URI more profitable? United Rentals has a net margin of 16.11% compared to WillScot's net margin of 4.66%. United Rentals' return on equity of 32.01% beat WillScot's return on equity.Company Net Margins Return on Equity Return on Assets WillScot4.66% 24.83% 4.24% United Rentals 16.11%32.01%9.85% Do analysts recommend WSC or URI? WillScot presently has a consensus target price of $36.00, suggesting a potential upside of 45.93%. United Rentals has a consensus target price of $830.71, suggesting a potential downside of 2.87%. Given WillScot's higher probable upside, analysts plainly believe WillScot is more favorable than United Rentals.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score WillScot 0 Sell rating(s) 5 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.38United Rentals 1 Sell rating(s) 5 Hold rating(s) 9 Buy rating(s) 1 Strong Buy rating(s) 2.63 Which has more volatility and risk, WSC or URI? WillScot has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500. Comparatively, United Rentals has a beta of 1.72, suggesting that its share price is 72% more volatile than the S&P 500. Does the media refer more to WSC or URI? In the previous week, WillScot and WillScot both had 29 articles in the media. United Rentals' average media sentiment score of 1.79 beat WillScot's score of 0.34 indicating that United Rentals is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment WillScot 8 Very Positive mention(s) 6 Positive mention(s) 4 Neutral mention(s) 3 Negative mention(s) 0 Very Negative mention(s) Neutral United Rentals 28 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do insiders & institutionals have more ownership in WSC or URI? 95.8% of WillScot shares are owned by institutional investors. Comparatively, 96.3% of United Rentals shares are owned by institutional investors. 3.1% of WillScot shares are owned by company insiders. Comparatively, 0.5% of United Rentals shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term. Which has stronger valuation and earnings, WSC or URI? United Rentals has higher revenue and earnings than WillScot. United Rentals is trading at a lower price-to-earnings ratio than WillScot, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioWillScot$2.40B1.88$28.13M$0.6041.12United Rentals$15.35B3.59$2.58B$38.6722.12 Is WSC or URI a better dividend stock? WillScot pays an annual dividend of $0.28 per share and has a dividend yield of 1.1%. United Rentals pays an annual dividend of $7.16 per share and has a dividend yield of 0.8%. WillScot pays out 46.7% of its earnings in the form of a dividend. United Rentals pays out 18.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. United Rentals has increased its dividend for 3 consecutive years. SummaryUnited Rentals beats WillScot on 15 of the 19 factors compared between the two stocks. Get WillScot News Delivered to You Automatically Sign up to receive the latest news and ratings for WSC and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding WSC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart WSC vs. The Competition Export to ExcelMetricWillScotREAL ESTATE OPS IndustryFinance SectorNASDAQ ExchangeMarket Cap$4.47B$6.50B$12.17B$9.57BDividend Yield1.14%4.45%5.64%4.18%P/E Ratio41.1226.7719.8625.14Price / Sales1.886.7126.00103.02Price / Cash6.3721.9021.4958.58Price / Book4.351.842.115.59Net Income$28.13M$105.94M$1.00B$265.48M7 Day Performance-2.61%2.46%1.01%1.22%1 Month Performance-13.56%1.24%-0.11%0.39%1 Year Performance-27.38%21.79%543.15%23.47% WillScot Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)WSCWillScot4.2701 of 5 stars$24.67+0.6%$36.00+45.9%-26.3%$4.47B$2.40B41.124,500Earnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionURIUnited Rentals4.5996 of 5 stars$900.62+1.2%$830.71-7.8%+29.3%$57.95B$15.35B23.2927,900Positive NewsGIBCGI Group3.6425 of 5 stars$99.80-1.3%$156.75+57.1%-10.1%$22.39B$10.79B18.1890,250Dividend IncreaseAnalyst RevisionGRABGrab1.8528 of 5 stars$5.28-1.5%$5.82+10.2%+56.2%$21.26B$2.80B264.1311,267Earnings ReportAERAercap3.438 of 5 stars$111.83-0.3%$122.38+9.4%+21.9%$20.89B$8.06B9.92740Positive NewsDividend AnnouncementRBARB Global3.7221 of 5 stars$108.55-0.5%$116.21+7.1%+43.9%$20.10B$4.28B53.477,800Trending NewsEarnings ReportAnalyst ForecastGap UpZZillow Group1.4636 of 5 stars$81.82+0.8%$83.71+2.3%+102.6%$19.76B$2.31B-240.655,720Trending NewsAnalyst ForecastTRUTransUnion4.5444 of 5 stars$98.18-1.0%$112.46+14.5%+8.9%$19.15B$4.36B49.0913,400ZGZillow Group3.7177 of 5 stars$78.85+0.9%$82.45+4.6%+101.0%$19.04B$2.31B-231.916,856Trending NewsEarnings ReportAnalyst ForecastGFLGFL Environmental4.2694 of 5 stars$48.08-0.3%$56.29+17.1%+28.3%$17.63B$5.62B9.8520,000Analyst ForecastAnalyst RevisionKSPIJoint Stock Company Kaspi.kz4.2672 of 5 stars$85.89+1.0%$135.67+58.0%-22.6%$17.14B$4.82B8.249,637Gap Up Related Companies and Tools Related Companies United Rentals Competitors CGI Group Competitors Grab Competitors Aercap Competitors RB Global Competitors Zillow Group Competitors TransUnion Competitors Zillow Group Competitors GFL Environmental Competitors Joint Stock Company Kaspi.kz Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:WSC) was last updated on 8/8/2025 by MarketBeat.com Staff From Our PartnersBREAKING: The House just passed 3 pro-crypto bills!THREE pro-crypto bills just passed the House! 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